July saw Uber and Uber Eats roll out a ‘Like Us’ campaign in New Zealand leveraging their partnership with New Zealand Rugby (NZR) and showing that, when it comes to food and rides, the All Blacks and the Black Ferns are just like the rest of us. Developed in harness with creative agency Special… Continue reading Uber NZ ‘They Eats/Rides Like Us’ Campaign Proves All Blacks/Black Ferns Are Like The Rest Of Us
Tag: Uber
Mastercard ’22 MLB World Series ‘This Is Your Game’ Ad Marks Priceless Platform Anniversary
Mastercard leveraged its partnership with Major League Baseball (MLB) during the 2022 World Series through a multi-phase, integrated ‘Priceless‘ activation programme that included a flagship TV spot starring legendary MLB pitcher CC Sabathia and called ‘This Is Your Game’. Created by agency McCann, the spot starring the former World Series winner who pitched for… Continue reading Mastercard ’22 MLB World Series ‘This Is Your Game’ Ad Marks Priceless Platform Anniversary
Uber UK Partners With Powerleague To Cover Winter Cab Fares For Female Footballers
Uber UK teamed up with amateur five-a-side football league operator Powerleague to cover the taxi fare of cab rides for women playing in evening matches during the winter months. The initiative, which was launched to leverage spiking female football excitement and interest around UEFA Euro 2022, was launched with a live event and a PR… Continue reading Uber UK Partners With Powerleague To Cover Winter Cab Fares For Female Footballers
Creasey & Groth Drive Awareness Of Uber + Kia Fan Fleet Partnership At The Australian Open 2020
Kia Motors Australia offered Australian Open fans free Uber rides in its new Seltos SUV and the initiative was promoted through a social-first campaign fronted by comedian Joel Creasey and Australian tennis star Sam Groth. Kia, the Australian Open’s longest-running major partner, partnered with Uber to offer Open fans free rides to the grand… Continue reading Creasey & Groth Drive Awareness Of Uber + Kia Fan Fleet Partnership At The Australian Open 2020
Uber Brazil Launches ‘Distracted Goalkeeper’ Soccer Mobile Safe Driving Stunt
Uber worked with Clube Atlético Paranaense, Observatorio and MaioaMarelo to show how mobile phones distract drivers – by having a goalkeeper use his on the pitch. The objective was to raise the profile of the dangers of using mobiles when driving as it sought to mobilize millions of Brazilian fans and people around the… Continue reading Uber Brazil Launches ‘Distracted Goalkeeper’ Soccer Mobile Safe Driving Stunt
Romeo & Julio: Football, Passion And Love – Uber & Sevilla & Real Betis
Ride-hailing service Uber launched a video-led, online campaign in Spain called ‘Romeo Y Julio’ which leveraged its twin Seville football club partnerships around the city’s April 2019 derby game which called for tolerance in football and promoted respect over rivalry. Territory: Spain Agency: Shackleton Madrid (Accenture Interactive) Objectives As a… Continue reading Romeo & Julio: Football, Passion And Love – Uber & Sevilla & Real Betis
Uber Champions Women’s Sport & USWNT At The World Cup With US ‘One More Star’ Campaign
July saw Uber launch a new initiative in the USA called ‘One More Star’ which turns every Uber ride into a chance to cheer on the victorious US Women’s National Team, expand the team’s fan base and kick-start more women’s sport conversations. The initiative, developed with creative agency Wieden+Kennedy Amsterdam, set out to rally both… Continue reading Uber Champions Women’s Sport & USWNT At The World Cup With US ‘One More Star’ Campaign
ICC World Cup Partner Uber Activation Led By A Three Minute Tournament Anthem Called ‘Way-O’
As the ICC ODI Cricket World Cup got under way, official ICC partner Uber released a three-minute tournament anthem titled ‘Way-O, Way-O’. The anthem itself was composed, produced and curated by Michael McCleary and featuring artists from five countries taking part in the World Cup: Sanam (India), Jahmiel (Jamaica), Catherine Taylor Dawson (UK), Simba… Continue reading ICC World Cup Partner Uber Activation Led By A Three Minute Tournament Anthem Called ‘Way-O’
Man Utd & Uber Begin Global Activation With ‘Destination United’ Immersive Initiative In India
Manchester United and official ride partner Uber kicked off a global activation campaign, called ‘Destination United’ in late April with an immersive initiative in India. The big idea behind the campaign is to bridge the distance between the club and its fans around the world by ‘bringing them closer to the team they passionately… Continue reading Man Utd & Uber Begin Global Activation With ‘Destination United’ Immersive Initiative In India
Uber’s NBA Star ‘Ride Confessionals’ Campaign Opens With Lonzo Ball’s Rolling With The Champions
Late October saw Uber launch a national TV ad campaign across the USA featuring ESPN’s Cari Champion as an Uber driver taking NBA stars around for an in-vehicle interview series called ‘Ride Confessionals’. These taxi cab style, unfiltered confessionals, which aims to ensure players genuinely open up so viewers/fans can learn a little more… Continue reading Uber’s NBA Star ‘Ride Confessionals’ Campaign Opens With Lonzo Ball’s Rolling With The Champions
Uber Leverages NFL Ties With Regional Campaign Featuring 17 Spots Linked To Its Ride-Share Partnerships
To build on fan excitement around the new 2017/18 NFL season, Uber has begun rolling out a regional campaign based on 17 different short spots leveraging its official NFL tie-ups: that’s one per week through the regular season. The ride hailing app, which has more than a dozen official team partnerships, has created a… Continue reading Uber Leverages NFL Ties With Regional Campaign Featuring 17 Spots Linked To Its Ride-Share Partnerships
#TrumpBowl >Super Bowl Spots “Not Politics As Usual”
Can any brand avoid being drawn into the Trump-dominated American political maelstrom? With the population split in two, can companies avoid taking sides? Sunday’s Super Bowl sure saw several big brands make powerful statements. The Big Game’s intense media coverage and viewer scrutiny, coupled with its huge TV audience (the same size as… Continue reading #TrumpBowl >Super Bowl Spots “Not Politics As Usual”
