The New Zealand SailGP Team introduced a dynamic new identity – ‘The Black Foils’ – ahead of the 2024 ITM New Zealand Sail Grand Prix – which spans name, logo, typeface, colour code and a marketing campaign. Objective The objective was to create a new 360-degree team identity and campaign that acts as an awareness… Continue reading SailGP Launches Fresh Team New Zealand ‘Black Foils’ Identity Campaign
Tag: Typeface
Global, Integrated ‘Ready To Play’ Campaign Relaunches Decathlon Global Brand
March saw Decathlon – with brand consultancy Wolff Olins and creative agency AMV BBDO – relaunch its entire global brand to reflect its evolution from a French retailer to a global sports brand through a multi-channel, multi-market ‘Ready To Play’ campaign that invites everyone, everywhere, to rediscover the joy of play. At the heart of… Continue reading Global, Integrated ‘Ready To Play’ Campaign Relaunches Decathlon Global Brand
EA Sports ‘FIFA / FC’ Rebrand Built Around Real-World & In-Game Triangles
After the end of its long-standing FIFA tie-up, EA Sports has finally axed its original governing body linked branding and introduced its new look for what is now known as ‘FC’ – the world’s most popular sports game. Working with creative studio Uncommon – which is creating the new brand vision, identity and logo)… Continue reading EA Sports ‘FIFA / FC’ Rebrand Built Around Real-World & In-Game Triangles
Jokey Club’s Grand National Gets Its Very Own ‘Grand’ Brand Makeover
Launched days ahead of the 2022 Aintree race meeting, the Randox Grand National was treated to a brand makeover through a new partnership between property owner The Jockey Club and Bath-based agency Thisaway. Previously The Grand National had largely been branded, marketed and promoted via the The Jockey Club’s umbrella visual identity, but for… Continue reading Jokey Club’s Grand National Gets Its Very Own ‘Grand’ Brand Makeover
ITTF & Superunion Asia Develop & Launch A New Identity for World Table Tennis (WTT)
November saw World Table Tennis (WTT) link up with Superunion Asia develop and launch a new WTT identity in an attempt to not only capture and engage new audiences, but also attract new commercial partners and inspire millions more people around the world to play the game. WTT, which was created by the International… Continue reading ITTF & Superunion Asia Develop & Launch A New Identity for World Table Tennis (WTT)
UEFA Celebrates Diversity & Inclusion At Berlin’s Olympiastadion At EURO 2024 Brand Identity Launch
At a launch event in Berlin’s Olympiastadion, one of the 10 German stadiums which will host UEFA EURO 2024 Germany, UEFA unveiled a new tournament brand identity that aims to welcome everyone and to celebrate diversity and inclusion. View this post on Instagram A post shared by UEFA (@uefa_official) The brand refresh… Continue reading UEFA Celebrates Diversity & Inclusion At Berlin’s Olympiastadion At EURO 2024 Brand Identity Launch
Rangers FC Kicks Off A New Era With An All Assets Brand And Digital ‘READY’ Refresh
8 July saw Rangers FC roll out a brand refresh, labelled ‘READY’, spanning its club-wide visual assets ranging from its crest and typeface to its mobile and digital platforms. Described as a brand evolution, the reworked branding launched alongside the key pillars in the club’s digital transformation project including a new website and app… Continue reading Rangers FC Kicks Off A New Era With An All Assets Brand And Digital ‘READY’ Refresh
Formula E’s ‘Raw & Urban’ Brand Refresh Repositions Electric Series Away From Traditional Motorsports
The ABB FIA Formula E Championship brand refresh reveals a new contemporary and disruptive visual identity that aims to widen the property’s appeal, boost its fanbase and distance it from other established motor racing rights holders. The new look has been inspired by the ‘rawness of urban city environment’ and design elements are layered and… Continue reading Formula E’s ‘Raw & Urban’ Brand Refresh Repositions Electric Series Away From Traditional Motorsports
Formula One Brand Refresh Led By New Logo & ‘New Era Awaits’ Video Reveal Aims To Broaden Appeal
Late November saw Formula One (F1) launch a new brand identity as new owners Liberty Media seek to re-engage its global fanbase. The brand refresh is spearheaded by a new logo, developed by Wieden + Kennedy London, which was unveiled via an integrated campaign leveraging the last race of the season – at Abu… Continue reading Formula One Brand Refresh Led By New Logo & ‘New Era Awaits’ Video Reveal Aims To Broaden Appeal