Campbell’s Chunky ‘FuelUp’ Fortnite Tournament Blends Football, Streaming & Metaverse

Days ahead of the 2023 Playoffs, the NFL’s official soup brand Campbell’s Chunky launched the ‘Chunky FuelUp Tournament’: a cross-branded, multi-player, football-themed, branded gaming activation taking place within Fortnite.   The activation, an extension of Campbell’s long-running stint as the ‘Official Soup Sponsor of the NFL’, is a branded virtual gaming experience hosted inside ‘Fortnite… Continue reading Campbell’s Chunky ‘FuelUp’ Fortnite Tournament Blends Football, Streaming & Metaverse

McDonald’s Teams Up With Ted Lasso, TikTok, K-pop & Twitch For World Cup Unity ‘Wanna Go To McDonald’s’

Mid November saw McDonald’s launch a 75-market, integrated, social-first campaign leveraging the 2022 FIFA Men’s World Cup called ‘Wanna go to McDonald’s?’ which, according to the brand, plays on the simple truth that there are two things that can unite people from around the world – a love of soccer and of McDonald’s.   Launched… Continue reading McDonald’s Teams Up With Ted Lasso, TikTok, K-pop & Twitch For World Cup Unity ‘Wanna Go To McDonald’s’

BMO Financial Kicks off Partnership With Football Star Alphonso Davies To Further ‘Grow the Game’

BMO Financial Group teamed up with Canada men’s national team star and FC Bayern Munich full back Alphonso Davies for a multi-spot campaign championing its various football partnerships – from player ambassador tie-ups, to grass roots support programme, stadium naming rights and team sponsorships – titled #BMOGrowTheGame.   Created in harness with agency FCB Canada,… Continue reading BMO Financial Kicks off Partnership With Football Star Alphonso Davies To Further ‘Grow the Game’

eLaLiga Santander eSports ‘100%’ Campaign Urges Viewers To Do The Impossible

To promote the start of the new eLaLiga Santader season a spectacular new campaign Called ‘100%’ invites viewers to overcome their limits, believe in the unimaginable and achieve what no one else can – all of which are necessary if you want to triumph in the self-described ‘most demanding eSports competition in the world’.  … Continue reading eLaLiga Santander eSports ‘100%’ Campaign Urges Viewers To Do The Impossible

All Blacks Sponsor Steinlager Gives Kiwis A Chance To Be A Virtual ‘Alt Black’

Former All Blacks coach Sir Graham Henry fronted Steinlager’s ‘Alt Black’ launch campaign with a recruitment video celebrating everyday greatness and the spirit of Kiwi supporters via a virtual, alternative All Blacks rugby team.   The beer brand’s digitally-led campaign, created in harness with agency DDB Group Aotearoa NZ, saw it team up with the… Continue reading All Blacks Sponsor Steinlager Gives Kiwis A Chance To Be A Virtual ‘Alt Black’

MLB Leverages ‘Field Of Dreams Game’ Via Twitch Watch Party & Minecraft Partnership

Major League Baseball (MLB) leveraged spiking interest around the sport generated by its ‘Field Of Dreams Game’ to reach out to younger demographics by hosting a watch party on streaming platform Twitch and by entering the world of Minecraft with an in-game ‘MLB Home Run Derby’.   Inspired by the 1989 movie starring Kevin Costner,… Continue reading MLB Leverages ‘Field Of Dreams Game’ Via Twitch Watch Party & Minecraft Partnership

TCL Kicks Off Euro 2020 Linked ‘Display Greatness’ Campaign With Pogba, Kane & Reus

Running across the Europe throughout the summer an integrated, football-themed campaign called ‘Display Greatness’ by TCL Electronics leveraged UEFA Euro 2020 and featured some of the tournament’s star players.   Launched ahead of Europe’s showpiece sporting event after a year of delays and cancellations due to the pandemic, this is a blended brand and product… Continue reading TCL Kicks Off Euro 2020 Linked ‘Display Greatness’ Campaign With Pogba, Kane & Reus

Stella Artois Hosts Grandmaster Nakamura’s Twitch-Streamed ‘Bullet Chess Speed Run’

On 24 May Stella Artois launched a campaign promoting its sponsorship of the 1 June virtual chess challenge with grandmaster Hikaru Nakamura which is being streamed live on Twitch and will attempt the chess.com record for most unique games won in one hour.   The AB InBev beer brand is hosting the online ‘Bullet Chess… Continue reading Stella Artois Hosts Grandmaster Nakamura’s Twitch-Streamed ‘Bullet Chess Speed Run’

MLB Marks 2021 Opening Day With ‘Make It Major’ New Season Youth-Focused Campaign

On 31 March, 24 hours before the start of the new season, Major League Baseball (MLB) debuted its own ‘Make It Major’ campaign spearheaded by a stirring 60-second commercial focusing on the league’s new wave of 20-something stars.   The hero spot opens and closes with the San Diego Padres shortstop Fernando Tatis, as well… Continue reading MLB Marks 2021 Opening Day With ‘Make It Major’ New Season Youth-Focused Campaign

Burger King’s NBA 2K21 #BKMenuCourt Trick Shot Challenge Links Branded Court To Real-World Rewards

Burger King teamed up with game brand NBA 2K21 in late March 2021 to create a Spanish campaign called #The Menu Court’: an in-game court customized to look like a Burger King menu broad with the fast food giant’s most popular products plastered all over the virtual hardcourt floor.   In-game, players in Spain who… Continue reading Burger King’s NBA 2K21 #BKMenuCourt Trick Shot Challenge Links Branded Court To Real-World Rewards

EA Sports FIFA 21 Launches ‘Boot Room’ Social Series With Alex Scott, Gary Lineker & Phil Foden

To support the global launch of the latest iteration of EA Sports iconic football gaming franchise FIFA 21, following on from the core campaign led by ‘Official Trailer’ and ‘Next Gen’, the gamesmaker teamed up with agency 20something and production company Kode to create a film series where famous footballers play the game and which… Continue reading EA Sports FIFA 21 Launches ‘Boot Room’ Social Series With Alex Scott, Gary Lineker & Phil Foden