The new NFL campaign, called ‘Bud Light Thursday Night Shoutout’, captures personal stories about how the featured black businesses began and seeks to bring together local communities while simultaneously promoting black-owned restaurants. The ad series, part of Bud Light’s ‘Thursday Night Shoutout’ NFL partnership, tells black-owned business stories through the perspectives of each restaurant… Continue reading Bud Light’s Thursday Night Football Ad ‘Shoutout’ Series Promotes Black Owned Businesses Via NFL
Tag: TVC
Sport England Expands ‘We Are Undefeatable’ To Help Those With Health Conditions Get Active
Sport England has expanded its ‘We Are Undefeatable’ initiative with new tools and new marketing as it continues its mission to help the 43% of people living in England with a health condition get active. Working with agency FCB Inferno, the latest work promotes new platform tools The lottery funded campaign, which sees… Continue reading Sport England Expands ‘We Are Undefeatable’ To Help Those With Health Conditions Get Active
NFL’s ‘100-Year Game’ Super Bowl Ad Sees Star Squad Celebrate The League’s 100th Anniversary
The league’s very own Big Game commercial, ‘The 100 Year Game, Is based around a simple premise: an NFL gala reception accidentally breaks out into a pickup football game leading to ballroom mayhem. The commercial, created by agency of record 72andSunny, is fast and fun and even offers players a chance to showcase their… Continue reading NFL’s ‘100-Year Game’ Super Bowl Ad Sees Star Squad Celebrate The League’s 100th Anniversary
BMO’s Unorthodox NBA Canada Spot Reflects ‘Naive Authentic’ Trend
The Bank Of Montreal (BMO) debuts its new NBA Canada sponsorship with a new commercial asking what, if anything, the bank really knows about basketball. The spot, called ‘Bank That Knows Ball‘, revolves around kids on courts across the country sceptically questioning if BMO even knows any basketball terminology or trash talk. The… Continue reading BMO’s Unorthodox NBA Canada Spot Reflects ‘Naive Authentic’ Trend
Kraft Hockeyville Goes To The USA & Climaxes In Sylvan Lake
The build up to the 2014/15 NHL season saw two major strands of Kraft’s legendary ‘Hockeyville’ sponsorship initiative: firstly the league sponsor announced it was extending the award-winning campaign across the border into the USA and secondly the culmination of last year’s activation exploded under a cloudless sky in the small community of Sylvan Lake,… Continue reading Kraft Hockeyville Goes To The USA & Climaxes In Sylvan Lake
Molson Canadian NHL 14/15 ‘Anything For Hockey’ Love
Molson Canadian’s campaign leveraging the new 2014/15 NHL season, #AnythingForHockey, aims to connect with consumers through their irrational love for hockey The NHL official beer partner in Canada aims to use the initiative to engage with avid hockey fans in the 24 to 34-year-old range and this is the demographic the brand hopes will… Continue reading Molson Canadian NHL 14/15 ‘Anything For Hockey’ Love
U2 & Apple Link For New (Free) Album & New iPhone Launch Alliance
U2 and Apple team up for a brand alliance billed as both the world’s biggest mobile handset launch and the world’s largest album release. The simultaneous launch see Apple roll out its new iPhone 6 in partnership with U2’s release of its latest album ‘Songs Of Innocence. The album giveaway was announced two… Continue reading U2 & Apple Link For New (Free) Album & New iPhone Launch Alliance
NFL Soup Sponsor Chunky’s Real ‘Mama’s Boy’ Campaign
Campbell’s Chunky, the Official Soup Sponsor of the NFL, has enlisted Seattle Seahawk Pro Bowl cornerback Richard Sherman as the face of the 2014 “Mama’s Boy” campaign. This season Campbell’s add a twist to its classic NFL activation campaign (which began in 2007) which sees it use a real mom/mum to be featured alongside her… Continue reading NFL Soup Sponsor Chunky’s Real ‘Mama’s Boy’ Campaign
Manning Fronts Papa Johns’ #UpYourGame NFL Campaign
Papa John’s, the internationally renowned pizza chain and official “Pizza Sponsor” of the NFL, has launched a new integrated offer-led advertising and social media campaign to coincide with the start of the 2014/2015 NFL season. The campaign, which will utilise television, radio, digital, activation and promotional marketing, is the first major work from Grey… Continue reading Manning Fronts Papa Johns’ #UpYourGame NFL Campaign
Ronaldo, Rooney & Neymar Front Nike’s #RiskEverything
Following November’s host nation ‘Dare To Be Brazilian‘ campaign and December’s ‘Ordem‘ ball launch, Nike kicks off the main global thrust of its 2014 World Cup work with the launch of its content rich ‘Risk Everything’ participatory platform. Spearheaded by a TV spot starring a set of three key Nike player ambassadors – Wayne… Continue reading Ronaldo, Rooney & Neymar Front Nike’s #RiskEverything
Hyundai UK & Copa90 Link On CGC World Cup Campaign
Late March sees Hyundai UK roll out the first phase of a World Cup campaign in partnership with YouTube football channel Copa90 – a consumer generated content focused competition offering fans the chance to win a VIP trip to Brazil 2014. The car company’s Facebook-led competition encourages football fans to recreate their very own… Continue reading Hyundai UK & Copa90 Link On CGC World Cup Campaign
Chrysler ‘Road 2 Greatness’ Leverages ’13 MLB Playoffs
Chrysler’s new ‘Road To Greatness’ campaign, fronted by Detroit Tigers star Miguel Cabrera and leveraging the Major League Baseball (MLB) Playoffs, focuses on the theme of hard work and commitment. Drawing parallels between working towards becoming one of the sport’s greatest players and building one of the world’s greatest cars (the Chrysler 300 and… Continue reading Chrysler ‘Road 2 Greatness’ Leverages ’13 MLB Playoffs
