Tag: TVC

SERVPRO Activates PGA Tour & LPGA Partnerships Via ‘Mulligan’ Campaign Full Of Golfing Disasters & Do-overs

In Mid-March, SERVPRO activated its partnerships with the PGA TOUR and LPGA through a golf themed campaign created with agency BUNTIN called ‘Mulligan’. The cleansing and restoration company worked with the Nashville-based agency to create a comic, multi-spot campaign built around the unofficial golf tradition of the ‘mulligan’ – a frequently played, one do-over per… Continue reading SERVPRO Activates PGA Tour & LPGA Partnerships Via ‘Mulligan’ Campaign Full Of Golfing Disasters & Do-overs

Newcastle Knights Launch New ‘Bound Together’ Brand Platform Promoting Fan/Team Unbreakable Connection

Leveraging the start of the 2023 National Rugby League (NRL) season, the NIB Newcastle Knights launched an emotive new brand platform called ‘Bound Together’ based around celebrating the bond the Knights’ fans have with the team.   Created with independent agency Enigma, the initiative aims to celebrating the unbreakable connection between supporters and players and the… Continue reading Newcastle Knights Launch New ‘Bound Together’ Brand Platform Promoting Fan/Team Unbreakable Connection

Bruins McAvoy Fronts NHL Partner MassMutual ‘On & Off The Ice’ Ad For 2023 Winter Classic

National Hockey League (NHL) partner MassMutual activated its tie-up during the 2023 NHL Winter Classic through a campaign called ‘On And Off The Ice’ starring Boston Bruins defenseman Charlie McAvoy and his father.   The campaign, which was created in collaboration with full service agency Giant Spoon, aimed to drive contextual relevance in the company’s… Continue reading Bruins McAvoy Fronts NHL Partner MassMutual ‘On & Off The Ice’ Ad For 2023 Winter Classic

NFL Official Wine Sponsor E&J Gallo’s Barefoot’s ‘Game Day Your Way’ Campaign Leverages New Season

The 2022/3 season marks the first opportunity for new NFL official wine partner E & J Gallo to use the tie-up as part of its strategy to ‘demystify wine for new consumers as the conglomerate’s Barefoot brand activated its parent company rights around kickoff through an integrated campaign called ‘Game Day Your Way’.   The… Continue reading NFL Official Wine Sponsor E&J Gallo’s Barefoot’s ‘Game Day Your Way’ Campaign Leverages New Season

IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot

Toyota Motor North America (TMNA) leveraged the NFL showpiece and Beijing 2022 through a 60-second Big Game commercial that shares an inspiring message of determination and spotlights the power of sport.   ‘Brothers’, which was co-created by Saatchi & Saatchi and Dentsu, features two real-life brothers – Brian McKeever (Global Team Toyota Athlete and Canada’s… Continue reading IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot

NBA Hosts ‘Family Dinner’ To Promote 75th Anniversary Xmas Celebration

On 10 December, the NBA promoted its 2021 Christmas Day slate of five nationally televised games through a multi-media campaign running under its ongoing 75th Anniversary Season ‘NBA Lane’ platform led by a hero commercial called ‘Family Dinner On NBA Lane’.   Each of the 10 teams playing on Christmas Day (and broadcast on ESPN and/or… Continue reading NBA Hosts ‘Family Dinner’ To Promote 75th Anniversary Xmas Celebration

Cleveland Brown’s QB Baker Mayfield Meets Rock Star Alice Cooper In Latest ‘At Home With’ Progressive Ad

Two stars from the sport and music arenas – Baker Mayfield and Alice Cooper – meet in Season 3 of Progressive’s ongoing ‘At Home With Baker Mayfield’ US campaign which is based around the Cleveland Browns quarterback experiencing relatable and mundane aspects of homeownership.   Created by agency Arnold Worldwide and continuing a ‘funny because… Continue reading Cleveland Brown’s QB Baker Mayfield Meets Rock Star Alice Cooper In Latest ‘At Home With’ Progressive Ad

JD Sports Star Studded ‘King Of The Streets’ Campaign Celebrates UK Talent At Christmas

UK sports retailer JD Sports launched its 2021 Christmas campaign at the start of November to celebrate the best of British sporting talent through an integrated, international initiative called ‘King Of The Streets’ – a creative extension of its ‘King of Trainers’ positioning.   Developed in harness with creative agency Cake and production house PrettyBird,… Continue reading JD Sports Star Studded ‘King Of The Streets’ Campaign Celebrates UK Talent At Christmas

Menulog’s Integrated C9 Campaign Sees State Of Origin As ‘Origin Snackdown’ Text Battle

Australian food delivery app Menulog, a Channel 9 broadcast partner for the State of Origin series, launched an integrated campaign in early June which brings to life the Aussie sporting tradition of sledging.   Marking its second year as an official broadcast sponsor, the campaign is led by a set of 20 contextual television ads… Continue reading Menulog’s Integrated C9 Campaign Sees State Of Origin As ‘Origin Snackdown’ Text Battle

Sportsbet Leverages new Season Kick-Off Via Annual ‘AFL Call Centre’ Campaign

Sportsbet promotes and previews the new AFL season via the fourth instalment of its annual ‘AFL Call Centre’ campaign.   Created in a collaboration between the bookie’s in-house marketing team and production agency Sherpa, the campaign calls upon all 18 clubs as fans ring the phone off the hook at the AFL Call Centre.   The… Continue reading Sportsbet Leverages new Season Kick-Off Via Annual ‘AFL Call Centre’ Campaign

Not Everyone Gets It – CRED & IPL 2020/BCCI

Indian credit card payment brand CRED, an official partner of 2020 Dream11 IPL, leveraged its rights through an integrated campaign led by a series of tongue-in-cheek TV and online ads starring iconic celebrities from the 90s to drive awareness and spread messaging about the importance of paying credit bills on time. Objectives Fintech CRED, founded… Continue reading Not Everyone Gets It – CRED & IPL 2020/BCCI