The start of January saw Gymshark launch its debut North American campaign called ‘United We Sweat’ to supercharge its US expansion Created by Ultra Brand Studio (the strategy firm behind recent Nike and EA campaigns), the work is centered around a team of Gymshark athlete ambassadors including UFC heavyweight champion Francis Ngannou, trainer Austin Dotson, American… Continue reading Gymshark’s North American Expansion Continues Via First Local Marketing Campaign Called ‘United We Sweat’
Tag: TV Spots
Brazil’s Band Network Celebrates F1’s Greatest Stories Via Historic Moments Spot, Social Series & New Visual Identity
Band Networks (Bandeirantes), which acquired the rights to broadcast Formula One (F1) in Brazil for the 2021 season, launched a promotional campaign which showcased historic moments from the world’s most popular auto racing series alongside a new telecast visual identity which blends striking imagery with a minimalist visual language. The campaign, which was conceived… Continue reading Brazil’s Band Network Celebrates F1’s Greatest Stories Via Historic Moments Spot, Social Series & New Visual Identity
Nike Creates Interactive Playground In NY Store For Customers To Test Out New Joyride Shoe
Nike’s August launch campaign for its new Joyride shoe spanned multiple channels and both global and local work included an immersive New York retail experience based around an interactive shopper playground where customers can jump, bounce and run around while testing the new Joyride running shoe. The participatory games are played on an interactive… Continue reading Nike Creates Interactive Playground In NY Store For Customers To Test Out New Joyride Shoe
Dr Pepper Brings Back Mock TV ‘Fansville’ Series To Leverage The New College Football Season
As the new college football season gets under way, the NCAA’s official drink Dr Pepper has brought back its mock TV series ‘Fansville’ campaign for a second season. The initiative, created in harness with creative agency Deutsch, is an episodic marketing campaign depicting a community where everyone is a die-hard football fan. The… Continue reading Dr Pepper Brings Back Mock TV ‘Fansville’ Series To Leverage The New College Football Season
NCAA Partner Pizza Hut Brings Back The P’Zone For 2018 March Madness College Hoops Tourney
Pizza Hut, which returns as the official pizza of March Madness 2019, leveraged its NCAA rights ahead of the tournament with the launch of a multi-platform campaign for what it describes as ‘the ultimate comeback’: the return of the P’Zone after a 17-year absence from US menus. March Madness – an annual college hoops… Continue reading NCAA Partner Pizza Hut Brings Back The P’Zone For 2018 March Madness College Hoops Tourney
ESPN Sports Ads Start By Leveraging Super Bowl To Deepen Ties To US Sports Fans In UK & Drive App Usage
ESPN also ran a Super Bowl spearheaded campaign in the UK which was developed to deepen US sport fan engagement and to drive usage of the ESPN app. The initiative is spearheaded by a series of ESPN TV ads and this series kicked-off by leveraging Super Bowl LIII through a spot called ‘UK Does… Continue reading ESPN Sports Ads Start By Leveraging Super Bowl To Deepen Ties To US Sports Fans In UK & Drive App Usage
YouTube TV World Series Work Spans AR & Double Box Ads, Creator Contest & ‘Play’ Button Logo
Presenting partner YouTube TV has again ‘taken over’ the MLB World Series with a campaign that spans in-game spots, traditional advertising and striking in-stadium branding. Territory: USA Agency: Hook Objective Building on its original 2017 World Series activation (see case study), the live TV streaming service leveraged its Presenting Sponsor status… Continue reading YouTube TV World Series Work Spans AR & Double Box Ads, Creator Contest & ‘Play’ Button Logo
QNB Teams Up With Scholes & Other Former Soccer Stars For Cliched World Cup Cossack Commercial
The former Manchester United and England defender Paul Scholes teams up with a host of other big name, recently retired footballers to front a clichéd ‘make The Time Right’ campaign for QNB leveraging spiking soccer interest around the FIFA World Cup. Scholes makes a cameo in a commercial that also features former footballers Hernan… Continue reading QNB Teams Up With Scholes & Other Former Soccer Stars For Cliched World Cup Cossack Commercial
VW Invites US Soccer Supporters To ‘Jump On The Wagen’ And Back An Alternative World Cup Team
Surprising at it seems, Russia 2018 marks the first time in more than three decades that the United States mens national team is not playing in the FIFA World Cup, so Volkswagen America has launched a campaign that aims to encourage football fans to jump on another team’s bandwagon. The multi-media ambush initiative, created… Continue reading VW Invites US Soccer Supporters To ‘Jump On The Wagen’ And Back An Alternative World Cup Team
Ooredoo & Ambassador Leo Messi Leverage Russia 2018 Kick-Off By Launching ‘Enjoy The Internet’ Campaign
Ooredoo and Leo Messi have teamed up once again in a lively new global campaign which shows how much fun can be had off the pitch when you dive into a digital world. Ooredoo powers Messi’s digital exploration as he transforms into a Hollywood superhero, Bollywood star and more in the new ad … Continue reading Ooredoo & Ambassador Leo Messi Leverage Russia 2018 Kick-Off By Launching ‘Enjoy The Internet’ Campaign
Wendy’s Encourages Fans To Pick #TeamFresh & Play Bracket Refresh (With Coca-Cola) For March Madness
For its March Madness sponsorship, Wendy’s is launching an interactive bracket on Facebook, Instagram and Twitter, encouraging fans to pick Wendy’s #TeamFresh and download the fast food chain’s app to receive exclusive offers throughout the NCAA men’s basketball tournament. The fast food chain and official hamburger of the NCAA announced the campaign with a… Continue reading Wendy’s Encourages Fans To Pick #TeamFresh & Play Bracket Refresh (With Coca-Cola) For March Madness
F1 Rolls Out Fan-Focused #EngineeredInsanity (Its 1st Global Campaign) Ahead of Australian GP
Ahead of the start of the new Formula One (F1) season, the series rights-holder is rolled out its first ever brand platform, ‘Engineered Insanity’, as it aims to continue to shift brand perceptions and build a new fan-centered identity. The lights go green on the 2018 Grand Prix season in Melbourne on 25 March and… Continue reading F1 Rolls Out Fan-Focused #EngineeredInsanity (Its 1st Global Campaign) Ahead of Australian GP
