Late February saw the launch of a new UK campaign from Harry’s Razors fronted by Tottenham Hotspur striker and England captain Harry Kane that offers both name synergy and a fresh perspective on masculinity compared to January’s much discussed Gillette spot. The campaign, initially teased on Kane’s own social platforms, View this post on… Continue reading Kane Teams Up With Harry’s Razors For UK #IAmNotAfraid To Offer A Masculine Alternative To Gillette
Tag: TV spot
Cathay Pacific’s 2019 Hong Kong Sevens Film Series Claim ‘Nobody Does Sevens Like Hong Kong’
February saw Cathay Pacific launch its first global Hong Kong Sevens campaign – called ‘Nobody Does Rugby Sevens Like Hong Kong’ – that acts as an homage to the distinctive culture that make the Hong Kong Sevens a unique ‘destination experience’. The light-hearted and distinctly HK centric activation is spearheaded by a set of… Continue reading Cathay Pacific’s 2019 Hong Kong Sevens Film Series Claim ‘Nobody Does Sevens Like Hong Kong’
Mtn Dew, Dale Earnhardt & Chase Elliott Leverage Daytona 500 For Team Rubicon Cause Campaign
Mountain Dew and its NASCAR team partnered with legendary driver Dale Earnhardt Jr on a campaign that leveraged the 2019 Daytona 500 that aimed to raise awareness of and support for Team Rubicon. The initiative, which follows on from the PepsiCo brand’s new partnership with the military non-profit organisation (which pairs the skills and… Continue reading Mtn Dew, Dale Earnhardt & Chase Elliott Leverage Daytona 500 For Team Rubicon Cause Campaign
Lillard Fronts BioFreeze ‘Overcome’ Campaign Released To Leverage the NBA All-Star Game
Ahead of the NBA All-Star Weekend, NBA star Damian Lillard fronts a new campaign, called ‘Overcome’, for pain relief brand Biofreeze. The integrated campaign is led by a hero film fronted by the Portland Trail Blazers point guard. The creative features Lillard fighting through adversity from day one – from his size (he… Continue reading Lillard Fronts BioFreeze ‘Overcome’ Campaign Released To Leverage the NBA All-Star Game
Nike Italy ‘Nulla Puo Fermarci’ Women’s Dream Crazy Ad Stars Paralympic Fencer Beatrice Vio
February saw the launch of a new female focused Nike campaign in Italy called ‘Nulla Puo Fermarci / Stop At Nothing’ (part of its ongoing Dream Crazy initiative) fronted by Paralympic Fencer Beatrice Vio. The film not only features the Italian Paralympic fencer Vio, but she also provides the ad’s voiceover which opens with… Continue reading Nike Italy ‘Nulla Puo Fermarci’ Women’s Dream Crazy Ad Stars Paralympic Fencer Beatrice Vio
Coke Leverages Premier League Partnership Via Integrated, Diverse ‘Where Everyone Plays’
Coca-Cola puts real fans front and centre of the hero commercial that kicked-off a new Premier League sponsorship campaign celebrating all the everyday fans who play a role in making the league the most diverse and exciting in the world. The drinks behemoth’s initiative, following its new 3.5 year Premier League partnership (its biggest… Continue reading Coke Leverages Premier League Partnership Via Integrated, Diverse ‘Where Everyone Plays’
Malkovich & Manning Star In CBS’ Striking Spoof Super Bowl LIII Introductory Teaser
The CBS introductory film, aired immediately ahead of the broadcaster’s Super Bowl LIII coverage, was both legitimately funny and a classic sports commercial as it poked fun at the clichéd, overly dramatic sports tease. Fronted by a classic odd couple in legendary NFL quarterback Peyton Manning and Oscar winning actor John Malkovich, the spot… Continue reading Malkovich & Manning Star In CBS’ Striking Spoof Super Bowl LIII Introductory Teaser
NFL’s ‘100-Year Game’ Super Bowl Ad Sees Star Squad Celebrate The League’s 100th Anniversary
The league’s very own Big Game commercial, ‘The 100 Year Game, Is based around a simple premise: an NFL gala reception accidentally breaks out into a pickup football game leading to ballroom mayhem. The commercial, created by agency of record 72andSunny, is fast and fun and even offers players a chance to showcase their… Continue reading NFL’s ‘100-Year Game’ Super Bowl Ad Sees Star Squad Celebrate The League’s 100th Anniversary
Female College Footballer Toni Harris Fronts Toyota’s Rav4 Gender Barrier Busting Super Bowl Campaign
Days ahead off the Big game, Toyota launched a female empowerment Super Bowl spot that features Antoinette ‘Toni’ Harris and which promoted the new Rav4 through the idea of ‘changing the game’ Harris is the first female football player who doesn’t play a specialist position to be offered football college scholarships and the objective… Continue reading Female College Footballer Toni Harris Fronts Toyota’s Rav4 Gender Barrier Busting Super Bowl Campaign
Kia’s Australian Open Work Spans Global Brand Work, Model Launch & Local Market Initiatives
KIA, a top tier major sponsor of the Australian Open 2019 (14 to 27 January 14), activated its tournament rights through a multi-pronged programme that ranged from global, regional and local brand work, to a new model launch campaign, as well as on- and off-site and on- and off-line activity. Open Up The… Continue reading Kia’s Australian Open Work Spans Global Brand Work, Model Launch & Local Market Initiatives
Indian Cricket Fans Rule In New Twin Spot Campaign For Network 18’s CricketNext App
A new video led campaign for Network 18’s sports app CricketNext launched in India in January putting cricket-crazy fans at the heart of the creative. The app was designed to act as a forum for fans to share their opinions and post video comments, as well as access live scores and averages and other… Continue reading Indian Cricket Fans Rule In New Twin Spot Campaign For Network 18’s CricketNext App
Farmers Activates Golf Tournament Rights Via Twin Campaigns Led By Fowler & Tweaked TV Ads
Ahead of the tee-off of the Farmers Insurance Open, name sponsor Farmers created two parallel golf marketing campaigns – ‘Tournament Ready’ & ‘Golf Appropriate Ads’ – to further the financial brand’s ongoing support of the sport. Working with agency RPA, the campaigns rolled out ahead of the 2019 Farmers Insurance Open (presented by Michelob… Continue reading Farmers Activates Golf Tournament Rights Via Twin Campaigns Led By Fowler & Tweaked TV Ads
