Fire Spurts As Dragons Fly Over Auckland’s Sky Stadium In Halftime At All Blacks vs Ireland

To celebrate the upcoming launch of the much anticipated Game of Thrones prequel ‘House of the Dragon’ huge shadows flew across the Auckland pitch accompanied by spine-tingling roars and spouts of flame during halftime in the rugby union game between the All Blacks and Ireland.   The dramatic on-pitch stunt at Sky Stadium, which took… Continue reading Fire Spurts As Dragons Fly Over Auckland’s Sky Stadium In Halftime At All Blacks vs Ireland

MMA TV Debuts Trailer For New ‘Find A Star’ Mixed Martial Arts Talent Series

In mid-January the combat sports specialist streaming platform MMA TV launched a trailer for a new mixed martial arts talent search series called ‘Find A Star’.   The show’s first episode will air on 24 January and the series was conceived by MMA TV Founder and CEO Siju Roseje and will follow the progress of… Continue reading MMA TV Debuts Trailer For New ‘Find A Star’ Mixed Martial Arts Talent Series

SNL Spoof Spot For Nike’s ‘Pro Chiller Leggings’ Is A Comic Commercial For The Sports Fan & Couch Potato

NBC’s long-running, classic comedy show Saturday Night Live has launched a spoof sports spots to promote this week’s episode of the show introducing Nike’s new Pro-Chiller Leggings.   With copy lines like ‘Designed for endurance, Used for sitting on the couch’, the commercial mocks the usual, classic sportswear spot approach which sees athletic-wear marketed by… Continue reading SNL Spoof Spot For Nike’s ‘Pro Chiller Leggings’ Is A Comic Commercial For The Sports Fan & Couch Potato

C4’s Stunning Paralympic ‘Superhumans’ Sequel Spans Sport, Music & Members Of The Public

Channel 4 launches its Rio 2016 Paralympic Games trailer ‘We’re The Superhumans’ – a blockbuster sequel to its London 2012 campaign that blends music with sport and stars 120 people with disabilities including athletes, musicians and members of the public.   The spot forms the core of Channel 4’s ‘Year of Disability’ and aims to… Continue reading C4’s Stunning Paralympic ‘Superhumans’ Sequel Spans Sport, Music & Members Of The Public

Blossom Hill Sponsors Channel 5’s Dallas Return

Blossom Hill, the Percy Fox & Co wine, has signed a seven-figure deal to sponsor the return of the 80s soap Dallas on Channel 5 as part of a £2.2 million autumn push behind the brand.   As part of the deal, which was developed by Carat, Blossom Hill will be the headline sponsor of… Continue reading Blossom Hill Sponsors Channel 5’s Dallas Return

World Listens: 2013 GRAMMY Work Focus On New Talent

‘The World Is Listening’ is the new campaign from The Recording Academy and CBS promoting the 55th GRAMMY Awards (as well as the title of unrelated records from a slew of artists such as Akua Naru and Palomine) and features creative from current award nominees Black Keys, Taylor Swift and Rihanna.   The campaign for… Continue reading World Listens: 2013 GRAMMY Work Focus On New Talent

Coca-Cola’s Branded ‘Cup Of Dreams’ TV Show

To celebrate the 10th year of the ‘Coca-Cola Cup’ football tournament, Havas Sports & Entertainment has launched a reality TV show in Argentina called ‘Sueños de Copa’.   Coke’s new ‘Cup Dreams’ reality TV series in Argentina aims to ensure viewers live all the emotions of the country’s Coca-Cola cup competition.   The show is being broadcast weekly on national… Continue reading Coca-Cola’s Branded ‘Cup Of Dreams’ TV Show

Presidente Runs Festival Sponsorship TV Show

Presidente Beer continues to act as both sponsor and organiser of the three-day Presidente Latin Music Festival. The beer brand has backed the event, which is thee biggest music event in thee Dominican Republic, since 1995.   The September 2010 event was marketed by a multimedia campaign developed by Presidente marketers in partnership with Young… Continue reading Presidente Runs Festival Sponsorship TV Show