Avocados From Mexico (AFM) teamed up with former NFL star Drew Brees for a ‘House Of Goodness’ multi-channel shoppable campaign and digital experience in the lead up to this year’s Big Game. The Super Bowl marketing push, which leverages what has become the ‘biggest avocado occasion of the year’, sees the USA’s number one… Continue reading Drew Brees Fronts Avocados From Mexico ‘Big Game Welcome’ Super Bowl Push Spanning Ads, Branding, Experiences, Pop-Ups & Digital Commerce
Tag: TV Ad
Chipotle ‘Unwrapped’ US Olympic Campaign Led By TV, Digital Menu & Team USA Ambassador Films
14 June saw the launch of Team USA partner Chipotle’s ‘Unwrapped’ Olympic campaign which celebrates American athletes with a ‘Team Chipotle’ menu and film series. Chipotle Mexican Grill’s activation focused on helping athletes perform at their best by providing proper nutrition through real food and real ingredients and this is brought to life through… Continue reading Chipotle ‘Unwrapped’ US Olympic Campaign Led By TV, Digital Menu & Team USA Ambassador Films
RFU Sponsor O2 Calls On Fans To Be Inspired By Samurai Culture As Japan 2019 Kicks Off
England Rugby main partner O2 launched its Rugby World Cup campaign a few days ahead of kick off with a campaign that champions Japanese culture and calls upon England fans to be the team’s samurai armour ahead of tournament. This call-to-arms style approach aims to build buzz and boost support by exploring the host… Continue reading RFU Sponsor O2 Calls On Fans To Be Inspired By Samurai Culture As Japan 2019 Kicks Off
Tourism Ireland Ambushes The Ryder Cup 2018 In the USA Via ‘Home of Champions’ Commercial
Tourism Ireland capitalised on the 2018 Ryder Cup hype with a new campaign in the USA highlighting golf-specific holidays on the island of Ireland The campaign’s lead commercial, called ‘Home Of Champions’, aired in the USA on the tournament’s official American broadcaster – the NBC Golf Channel. The 30-second ad was run through… Continue reading Tourism Ireland Ambushes The Ryder Cup 2018 In the USA Via ‘Home of Champions’ Commercial
NBC Sunday Night Football ‘All Eyes On’ Campaign Debuts During NASCAR Coke Zero Sugar 400
Starting its promotional push for the 13th season of ‘Sunday Night Football’, NFL broadcast partner NBC revved up its football promotions with a new campaign that launched during its broadcast of one of the summer’s biggest car races. Fans who turned on to watch the NASCAR Coke Zero Sugar 400 on Saturday, 7 July… Continue reading NBC Sunday Night Football ‘All Eyes On’ Campaign Debuts During NASCAR Coke Zero Sugar 400
Mastercard’s Grammys #ThankTheFans Spans Ads, Vinyl Store Experiences & Live In-Show Offers
Mastercard used its sponsorship of the 2017 Grammy Awards to push its digital wallet service Masterpass with an interactive, experiential and real-time offer campaign called #ThankTheFans. Ahead of the 59th Annual Grammy Awards, Mastercard heavily trailed its multi-channel #ThankTheFans partnership initiative with a campaign spot airing on 6 February as well as… Continue reading Mastercard’s Grammys #ThankTheFans Spans Ads, Vinyl Store Experiences & Live In-Show Offers
Samsung Australia’s 360-Degree Australian Netball ‘Train like a Diamond’ VR Experience
Samsung activates its partnership with Australian Netball by launching an emotional ‘Train Like a Diamond’ virtual reality experience enabling fans to sees just what it is like to train with the national team. Samsung, a major sponsor of the Australian Diamonds national squad, aims to give netball lovers a close-up, in-person team training experience.… Continue reading Samsung Australia’s 360-Degree Australian Netball ‘Train like a Diamond’ VR Experience
Nissan UK Spoofs Team GB Sports Stars In Comic #DoItForUs Prankvertising
Team GB primary sponsor Nissan UK’s #DoItForUs sees the car company have some fun with its Olympic/Paralympic team activation by spoofing British sports stars with over-the-top, absurd sponsorship requests. Before they left for Brazil, the prank saw Nissan bring a team of GB stars together and filmed them on hidden cameras as they attempted… Continue reading Nissan UK Spoofs Team GB Sports Stars In Comic #DoItForUs Prankvertising
BOA’s Postseason ‘MLB #MemoryBank Spans TVCs, Vault, Snapchat & Smith
Baseball is a game about tradition, part of America’s culture and full of personal memories – that is the insight behind Major League Baseball (MLB) sponsor Bank Of America’s #MLBMemoryBank. This campaign asks baseball lovers to share their favourite memories and celebrate America’s favourite pastime. It asks ‘Do you remember your first no… Continue reading BOA’s Postseason ‘MLB #MemoryBank Spans TVCs, Vault, Snapchat & Smith
Brazilian Tourist Agency’s ‘House’ World Cup Invite Ad
With less than a year to go before the FIFA 2014 World Cup (and something of a lull in the grass roots citizen street protests), Brazilian tourist agency Embratur is rolling out a new 2014 tournament themed marketing campaign led by social media. Spanning seven countries – Argentina, Chile, Colombia, Germany, Mexico, the UK… Continue reading Brazilian Tourist Agency’s ‘House’ World Cup Invite Ad
HP Sauce’s ‘Movember’ Ads & Facebook ‘Tash’ Challenges
HP Sauce is activating its UK alliance with men’s health charity Movember with a Facebook initiative – The HP Sauce Movember Challenge – running parallel to an above-the-line advertising campaign. The umbrella objective of the good cause alliance is to help raise awareness of the moustache-growing initiative and the social media strand aims to… Continue reading HP Sauce’s ‘Movember’ Ads & Facebook ‘Tash’ Challenges
Skoda 10-Yr TdF Sponsorship Without A Single Breakdown
2013 is the car brand’s record 10th year as the main sponsor of Tour de France and in a decade as official support vehicle there has not been a single Skoda breakdown on the Tour. This impressive factoid lies at the heart of the car brand’s multi-market 2013 Tour de France TV spot which… Continue reading Skoda 10-Yr TdF Sponsorship Without A Single Breakdown
