May 02, 2013
Vodafone’s Zoozoos Back In IPL Mobile Web Campaign
For IPL 2013 Vodafone, the official partner for IPL and the on-air co-presenting sponsor on TV, has brought back its eclectic Zoozoos characters for this year’s cricket-led campaigns. >>
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May 02, 2013
Coachella Hangout & Music Track Launch Fruttare In US
Unilever’s is putting music sponsorship at the heart of its US launch campaign for ice cream product Fruttare with a Coachella Festival partnership combining with consumer-created music track collaboration >>
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May 01, 2013
Audi & Marvel Crowd-Source Iron Man 3 Digital Comic End
Audi is rolling out a wide range of promotions to leverage its sponsorship of Marvel’s new movie Iron Man 3. A fleet of Audi models features in the >>
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Apr 26, 2013
Sony MAX’s IPL Films & Flashmobs Get India Dancing
MAX, exclusive broadcaster of the Indian Premier League, has based its Pepsi IPL 2013 ‘Sirf Dekhneka Nahi’ marketing campaign around celebratory dance. The work is based on the >>
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Apr 15, 2013
Bud’s MLB Opening Week: Bars, Cans & Clydesdales
As most of the MLB’s big sponsors roll out activation for the new 2013 season, Opening Week presenting partner Anheuser-Busch is leveraging both its league rights and its 23 >>
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Mar 28, 2013
AT&T’s As-Live Twitter Clips & Kid-Led March Madness TVCs
AT&T’s 2013 NCAA activation blends last year’s kids-say-the-funniest-things approach with the company’s umbrella ‘It’s Not Complicated’ big idea with work that focuses on digital as much as traditional media >>
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Jan 30, 2013
Farmers Insurance Wedding At Pasadena Roses Parade
Nothing says New Year quite like a sponsored wedding. On 1 January 2013, Farmers Insurance leveraged the annual Tournament Of Roses Parade’s 54 million strong TV audience to >>
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Jan 25, 2013
Bauer Hockey Adapts Work To Own The Lock Out Moment
Bauer’s low latency approach to its ‘Own The Moment’ hockey campaign, saw a marketing team flexible enough to adapt to changing circumstances – the NHL lockout – and rapidly >>
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