Inspiring Sports Marketing
May 27, 2022
Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs
To leverage Europe’s elite professional basketball tournament, the EuroLeague Final Four, title sponsor Turkish Airlines rolled out an activation programme spearheaded by a ‘EuroLeague Land’ metaverse experience and which >>
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May 19, 2022
Giro D’italia Sponsor Bianchi Rolls Out ‘Giro Reflections’ Online Video Series With Nicholas Roche
To activate its rights as the new official sponsor of the 2022 edition of the Giro D’italia, iconic Italian bike brand Bianchi rolled out an episodic pedal-powered ‘Reflections’ road >>
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Mar 04, 2022
Airline & Cruise Channel Sport 24 Rolls Out Dynamic ‘We Don’t Stop’ Promo Trailer
The start of March saw Sport 24, the Endeavor-owned live sports service for airlines and cruise liners, roll out a dynamic new promotional trailer for the channel. Created >>
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Jan 26, 2022
SL Benfica & Shirt Sponsor Emirates Run Season Ticket Holder Fan Skills Challenge At Estádio Da Luz
Portuguese powerhouse football club SL Benfica and its shirt sponsor Emirates staged a joint on-pitch activation at the Estádio da Luz pre-match prior to its 15 January game against >>
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Nov 10, 2021
The FA Teams Up With Ian Wright For Film Celebrating 150 Years Of The Emirates FA Cup
In the first week of November, ahead of the start of this season’s Emirates FA Cup, The FA rolled out a campaign celebrating the 150th anniversary of the world’s >>
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Aug 12, 2021
Formula E Sponsor DHL Conjures Up Hologram Activation To Link Drivers, teams & Fans At NYC e-Prix
Tactically adapting to the fact that pandemic-linked restrictions were in place around fan attendance, Formula E and logistics partner DHL delivered a ground-breaking fan engagement activation at the 2021 >>
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Jun 15, 2021
Booking.com #RivalsReunited Proves European Football Fans Are More Friends Than Rivals
A new data-driven ‘Rivals Reunited’ campaign by Booking.com – leveraging its position as the Official Accommodation Partner of UEFA Euro 2020 – seeks to prove that travel ‘opens minds >>
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May 25, 2021
Trivago & Chelsea FC Launch Partnership Via ‘Stamford Beach’ Stadium Stunt & ‘Let’s Go’ Campaign
On 19 May Trivago unveiled its new training kit partnership with Chelsea FC which saw the Expedia-owned hotel/accommodation web services company turn the West London club’s Stamford Bridge stadium >>
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Apr 13, 2021
Hotels.Com Partners With Player Ambassadors & Joe Media For UEFA Champions League ‘Dream Island’ Series
The first week of April saw Hotels.com team up with JOE Media and a line-up of player ambassadors to launch a new content series leveraging its UEFA Champions League >>
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Apr 11, 2021
Haven Holidays Extends ‘Breath of Fresh Air’ Brand Platform To Team GB Tokyo 2020/21 Olympic Activation
Holiday brand Haven launched a new campaign to mark its partnership with Team GB and build association and buzz ahead of the rearranged Tokyo 2020/21 Olympic Games which is >>
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