Boxer Conor Benn Inspires You to ‘Create Your Legacy’ in Everlast Campaign Ahead of Historic Fight

Everlast rolled out a campaign ahead of the UK generational rematch boxing bout between Conor Benn and Chris Eubank Jr called ‘Create Your Legacy’ which explored how the former handles the press and public attention around his relationship with his famous father.   The campaign rolled out from 3 October: a week ahead of the… Continue reading Boxer Conor Benn Inspires You to ‘Create Your Legacy’ in Everlast Campaign Ahead of Historic Fight

FFR’s ‘La Voix Du XV / The Voice Of The XV’ Fan Engagement Campaign Selects The Best 15 Fans To Ignite France Against England

A 2022 fan engagement initiative by the French Rugby Federation (FFR) called ‘La Voix Du XV’ was a search to find the best 15 French rugby union supporters who could ignite the France team for the 19 March Guinness Six Nations Grand Slam crunch game against England.   The campaign, titled ‘La Voix Du XV… Continue reading FFR’s ‘La Voix Du XV / The Voice Of The XV’ Fan Engagement Campaign Selects The Best 15 Fans To Ignite France Against England

Former France & Man Utd Icon Cantona Taps Into Soccer Passion To Promote  Looking FC Trips

Manchester United and France football legend Eric Cantona teamed up with travel company Dharma to launch an initiative called ‘Looking FC’ which specifically focuses on a range of trips tailored for passionate football fans.   ‘Looking FC’ offers fans soccer experiences in a collection of cities around the world famous for their football teams, communities… Continue reading Former France & Man Utd Icon Cantona Taps Into Soccer Passion To Promote  Looking FC Trips

Accor Welcome Video Announces New Multi-year Shirt Sponsorship With French Champions PSG

Global hotel chain Accor announced its new shirt sponsorship deal with French champions PSG with a ‘Welcome’ video featuring members of the team on the club’s training ground called ‘ALLxPSG’.     Accor’s Live Limitless (ALL) lifestyle loyalty programme will replace previous shirt sponsor Emirates (who announced it would not be renewing its partnership in… Continue reading Accor Welcome Video Announces New Multi-year Shirt Sponsorship With French Champions PSG

Delta Aims To Build Brand Overseas Via International-Only ‘Perfection’ Activation Of 2018 Masters Tournament

Late March saw Delta begin to roll out a new international-only, multi-platform brand campaign leveraging its recent partnership with The Masters to try and build its brand internationally through an activation programme that aimed to promote the tie-up and communicate a seamless link between Delta and The Masters.   The work was based on a… Continue reading Delta Aims To Build Brand Overseas Via International-Only ‘Perfection’ Activation Of 2018 Masters Tournament

Yellow & Green Dream Tour – Visit Tampa Bay (Tampa Bay Rowdies) & Norwich City FC

US regional tourist body Visit Tampa Bay teamed up with UK football club Norwich City FC on a partnership with was spearheaded by a warm weather training tour and which also delivered opportunities for other club partners, engaged supporters, produced content to document the experience, delivered soccer camps, partook in community hospital visits by the… Continue reading Yellow & Green Dream Tour – Visit Tampa Bay (Tampa Bay Rowdies) & Norwich City FC

Fox Sports Launches/Axes Critical New York Knicks ‘Hopeful Or Hateful’ Subway Campaign

Ahead of the new NBA season, official broadcaster Fox Sports launched a provocative subway campaign in New York asking whether the city’s home team Knicks were ‘Hopeful or Hopeless’.   Fox Sports 1 (FS1) rolled out a brash, bold and controversial campaign, led by orange-and-blue subway train wraps on the Grand Central to Times Square… Continue reading Fox Sports Launches/Axes Critical New York Knicks ‘Hopeful Or Hateful’ Subway Campaign

Hangar Event Celebrates United Airlines Deal With GS Warriors, Chase Center & Boys & Girls Clubs (SF)

The official airline of the Golden State Warriors celebrates it relationship and leverages the new NBA season with an initiative that blends the team tie-up with a multi-year sponsorship of its future Chase Center home and increased support for the Boys & Girls Clubs of San Francisco.   Essentially the airline ensured that a sponsorship… Continue reading Hangar Event Celebrates United Airlines Deal With GS Warriors, Chase Center & Boys & Girls Clubs (SF)

United Activate Team USA Rights Via Fun & Upbeat ‘One Journey, Two Teams’

The central commercial in United’s Team USA campaign for Rio 2016 sees airports and airliners used as an Olympic-style obstacle course by US sports stars as they begin their journey to Brazil.   Developed in harness with creative agency Mcgarrybowen, the ‘One Journey, Two Teams’ spot features both airline employees and an impressive line-up of… Continue reading United Activate Team USA Rights Via Fun & Upbeat ‘One Journey, Two Teams’

Turkish Airlines Activates Euro 2016 Rights Via Multi-Platform #EuropesBest

Euro 2016 Official Airline Partner Turkish Airlines has launched is core tournament campaign, ‘Meet Europe’s Best’, to focus the spotlight on the very best fans from around the continent – ‘those who go above and beyond to show their love and passion for their national team’.   The campaign’s approach is to reflect its support… Continue reading Turkish Airlines Activates Euro 2016 Rights Via Multi-Platform #EuropesBest

Aer Lingus #GreenSpirit Integrated Campaign Supports IRFU At RWC 2015

Leveraging interest during a Rugby World Cup year, Aer Lingus first announced its partnership with the Irish Rugby Football Union on 30 April and trumpeted the new deal by painting a couple of short haul Airbus 320s in an IRFU livery.   Then as the tournament approached in August saw the Irish flag carrier upped… Continue reading Aer Lingus #GreenSpirit Integrated Campaign Supports IRFU At RWC 2015

BA/BAFTA’s Wireless Headset ‘Silent Picture House’ Pop-Up

Late July saw British Airways again link with the British Academy of Film and Television Arts (BAFTA) for the summer’s Silent Picturehouse project.   Five stand-out, travel-inspired films were screened simultaneously amidst the railway arches of London’s Vinopolis.   The movies, all of which aim to evoke travel in different ways and various formats, were… Continue reading BA/BAFTA’s Wireless Headset ‘Silent Picture House’ Pop-Up