July saw Uber and Uber Eats roll out a ‘Like Us’ campaign in New Zealand leveraging their partnership with New Zealand Rugby (NZR) and showing that, when it comes to food and rides, the All Blacks and the Black Ferns are just like the rest of us. Developed in harness with creative agency Special… Continue reading Uber NZ ‘They Eats/Rides Like Us’ Campaign Proves All Blacks/Black Ferns Are Like The Rest Of Us
Tag: Travel & Transport
NFL Legend Tom Brady Gets Emotional In Fictional ‘Hertz Let’s Go! Show’ Talkshow Ad Series
American Football legend Tom Brady leans into his comedic and reflective side in a series of ads for Hertz adopting the approach and tone of US daytime television talkshows with Nigerian-American actress/comedian Yvonne Orji playing the role as the programme’s host. The campaign, which targets existing Hertz customers and new customer prospects, will include… Continue reading NFL Legend Tom Brady Gets Emotional In Fictional ‘Hertz Let’s Go! Show’ Talkshow Ad Series
Pat Cummins Fronts ICC Partner Booking.Com’s Men’s T20 World Cup Campaign
Launched ahead of the start of the ICC Men’s T20 World Cup 2022, digital travel company Booking.com’s ‘Unforgettable Experiences Start With A Booking’ campaign was fronted by host country Australia’s fast bowling legend and brand ambassador Pat Cumins. The campaign aims to showcase that whether at a world class sporting event, a cricket match… Continue reading Pat Cummins Fronts ICC Partner Booking.Com’s Men’s T20 World Cup Campaign
Uber UK Partners With Powerleague To Cover Winter Cab Fares For Female Footballers
Uber UK teamed up with amateur five-a-side football league operator Powerleague to cover the taxi fare of cab rides for women playing in evening matches during the winter months. The initiative, which was launched to leverage spiking female football excitement and interest around UEFA Euro 2022, was launched with a live event and a PR… Continue reading Uber UK Partners With Powerleague To Cover Winter Cab Fares For Female Footballers
Giro D’italia Sponsor Bianchi Rolls Out ‘Giro Reflections’ Online Video Series With Nicholas Roche
To activate its rights as the new official sponsor of the 2022 edition of the Giro D’italia, iconic Italian bike brand Bianchi rolled out an episodic pedal-powered ‘Reflections’ road movie series fronted by former cycling star Nicholas Roche telling race-related stories of people, places and bicycles and promoting its bike range. Roche, a former… Continue reading Giro D’italia Sponsor Bianchi Rolls Out ‘Giro Reflections’ Online Video Series With Nicholas Roche
Uber Champions Women’s Sport & USWNT At The World Cup With US ‘One More Star’ Campaign
July saw Uber launch a new initiative in the USA called ‘One More Star’ which turns every Uber ride into a chance to cheer on the victorious US Women’s National Team, expand the team’s fan base and kick-start more women’s sport conversations. The initiative, developed with creative agency Wieden+Kennedy Amsterdam, set out to rally both… Continue reading Uber Champions Women’s Sport & USWNT At The World Cup With US ‘One More Star’ Campaign
Delta Celebrates New UCLA Bruins Partnership With LAX Airport Marching Band Stunt
To celebrate becoming the official airline partner of University of California, Los Angeles (UCLA) and its famous Bruins team, Delta Airlines made a big noise at LAX Airport when the UCLA Bruin Marching Band surprised customers with performances inside Delta’s Terminal 5. The band, known as The Solid Gold Sound, was joined by its… Continue reading Delta Celebrates New UCLA Bruins Partnership With LAX Airport Marching Band Stunt
Hangar Event Celebrates United Airlines Deal With GS Warriors, Chase Center & Boys & Girls Clubs (SF)
The official airline of the Golden State Warriors celebrates it relationship and leverages the new NBA season with an initiative that blends the team tie-up with a multi-year sponsorship of its future Chase Center home and increased support for the Boys & Girls Clubs of San Francisco. Essentially the airline ensured that a sponsorship… Continue reading Hangar Event Celebrates United Airlines Deal With GS Warriors, Chase Center & Boys & Girls Clubs (SF)
Aer Lingus #GreenSpirit Integrated Campaign Supports IRFU At RWC 2015
Leveraging interest during a Rugby World Cup year, Aer Lingus first announced its partnership with the Irish Rugby Football Union on 30 April and trumpeted the new deal by painting a couple of short haul Airbus 320s in an IRFU livery. Then as the tournament approached in August saw the Irish flag carrier upped… Continue reading Aer Lingus #GreenSpirit Integrated Campaign Supports IRFU At RWC 2015
Twitter Brand Jacking Of The Famously Brand-Lite Glastonbury Festival
With its strictly limited number of commercial partnerships, ban on stage-side logos and famous on-site brand restrictions, it is inevitable that a slew of brands are going to try and unofficially leverage the event through simple brand jacking. After all, social media brand jacking is a fairly straightforward and very economical tactic to leverage… Continue reading Twitter Brand Jacking Of The Famously Brand-Lite Glastonbury Festival
Tourism Ireland Event-Led Activation Turns To The North West 200 Bike Race
Tourism Ireland is activating around the North West 200 – Ireland’s biggest outdoor sporting event with crowds approaching 100,000 – with a new online film revolving around the world-class bike road racing as the spectacular scenery of the Causeway Coast. The film focuses on the intense practice and exciting racing that make up one… Continue reading Tourism Ireland Event-Led Activation Turns To The North West 200 Bike Race
Emirates Runs Social Media PSG Player/Fan Scavenger Hunt
Mid April saw Emirates activate its sponsorship of Paris Saint-Germain with an innovative social media fuelled scavenger hunt across Paris aimed at bring fans closer to their favourite players. This blended digital/physical initiative saw the airline offer PSG fans a unique footballing experience. Three football supporter and social media influencers were selected by… Continue reading Emirates Runs Social Media PSG Player/Fan Scavenger Hunt
