The end of August saw The RFU and British Airways announce a new partnership that sees the airline become the inaugural ‘principal partner’ to Twickenham Stadium as well as a principal partner and the official airline partner to England Rugby. The deal was activated via PR and social media immediately upon the announcement led by a striking image of… Continue reading RFU/BA Tie-Up To Focus On Twickenham (Roof) Branding, Stadium Apps, E-Ticketing, Social & Hospitality Spaces
Tag: Travel and Transport
Delta Aims To Build Brand Overseas Via International-Only ‘Perfection’ Activation Of 2018 Masters Tournament
Late March saw Delta begin to roll out a new international-only, multi-platform brand campaign leveraging its recent partnership with The Masters to try and build its brand internationally through an activation programme that aimed to promote the tie-up and communicate a seamless link between Delta and The Masters. The work was based on a… Continue reading Delta Aims To Build Brand Overseas Via International-Only ‘Perfection’ Activation Of 2018 Masters Tournament
United #TeamUSA Spots Turn Athletes & Employees Into Superheroes For Winter Olympic Work
Mid January saw Team USA airline partner United Airlines debut its Winter Olympic ‘Superheroes’ advertising campaign ahead of PyeongChang 2018. While the work, developed with United’s agency of record McGarryBowen New York, is unfolding at United airports and other out-of-home spaces, as well as on social media, the activation is spearheaded by a series of… Continue reading United #TeamUSA Spots Turn Athletes & Employees Into Superheroes For Winter Olympic Work
Turkish Airlines Activates Euroleague Via #Flightime TVC, Print & Online Tools
Turkish Airlines activates its long-running title sponsorship of Euroleague with a new campaign featuring some of the league’s top basketballers called ‘Flight Time’. The work, created in tandem with agency Crispin Porter & Bogusky London, is led by striking slow motion imagery of players leaping in slow motion against the sound of roaring airplane… Continue reading Turkish Airlines Activates Euroleague Via #Flightime TVC, Print & Online Tools
Addison Lee Ambushes RWC With Branded Cab Spotters Discounts Social Promo
Licensed minicab company Addison Lee targets Millennials with a Rugby World Cup guerrilla initiative that offers Twitter and Instagram users discounts for spotting its tournament branded vehicles. The brand has wrapped 20 cars in the different flags of the participating nations and is challenging social media users to Tweet or Instagram a picture of… Continue reading Addison Lee Ambushes RWC With Branded Cab Spotters Discounts Social Promo
Europcar Launch Innovative Content & Offer-Led Digital Hub For Arsenal Fans
To celebrate the start of its second year as the Official Car and Van Rental Partner of Arsenal Football Club, Europcar has launched a content hub for Arsenal fans at http://www.europcar.co.uk/yourarsenalyourway. Called ‘Your Arsenal, Your Way’, the site has been designed to offer something of a one-stop-shop for both Arsenal and Europcar content. … Continue reading Europcar Launch Innovative Content & Offer-Led Digital Hub For Arsenal Fans
All Blacks Continue Air NZ Spoof Safety Film Series With ‘Men In Black’ Parody
The New Zealand Rugby Union has again teamed up with Air New Zealand for an in-flight safety video campaign which sees the All Blacks star in the latest in-flight safety film spoof #SafetyDefenders. Based on the Columbia Pictures film franchise ‘Men In Black’ and working in partnership with Sony Pictures Entertainment’s Content Licensing group,… Continue reading All Blacks Continue Air NZ Spoof Safety Film Series With ‘Men In Black’ Parody
Emirates RWC Flag Bearer ‘Find The Flag’ Digital & Physical Treasure Hunt
Rugby World Cup sponsor Emirates promoted its tournament flag bearer programme with ‘Find The Flag’ – a campaign that links fans, famous players, the tournament and the airline via social media and a participatory challenge. Kicking off Emirates’ RWC 2015 activation, the participatory competition offered future rugby stars (those aged between 14 and 16)… Continue reading Emirates RWC Flag Bearer ‘Find The Flag’ Digital & Physical Treasure Hunt
BA’s Paralympic Projection Welcomes Air Passengers
British Airways welcomes passengers and Paralympic athletes arriving for London 2012 through Heathrow with huge images of ParalympicGB star athlete Shelly Woods projected on to a BA engineering hangar. The projections, which can be seen by those in planes as they touch down at Heathrow, include the tagline ‘Welcome to our manor’ (along with… Continue reading BA’s Paralympic Projection Welcomes Air Passengers
Ford Music Videos Star In 2011 American Idol Deal
The longevity of this partnership alone is a testament to its success. After all, Ford was an original American Idol season 1 show sponsor back in 2002. Indeed, for the first series it is believed to have paid a bargain $10m for the ‘lead partnership’ deal (similar to the sum Coca-Cola paid in… Continue reading Ford Music Videos Star In 2011 American Idol Deal
Kulala – Unofficial Carrier Of the ‘You Know What’
Perhaps the stand out ambush campaign of the South Africa World Cup saw low cost carrier and online ticket business Kulula challenge FIFA’s legal team and sense of humour with its cheeky ‘The unofficial carrier of the “you know what”’ campaign. The idea behind the work was simple – leverage the World Cup… Continue reading Kulala – Unofficial Carrier Of the ‘You Know What’
