Inspiring Sports Marketing
27/04/2023
Mango Tease/Reveal #MoveForward Critiques Atlético Madrid’s Griezmann To Highlight Not Giving Up
Spanish clothing brand Mango unveiled huge banner style billboards and public transport ads in two of Spain’s biggest cities – Barcelona and Madrid – which carried copy lines critical of France >>
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21/10/2022
NY Mets Seek To Capture Big Apple Baseball Fans Via ‘These Mets’ Playoff Campaign
As the MLB season moves into its Play-Offs phase, the New York Mets aim to capture the hearts and secure the support of the city’s baseball fans through a >>
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18/10/2022
Boxer Conor Benn Inspires You to ‘Create Your Legacy’ in Everlast Campaign Ahead of Historic Fight
Everlast rolled out a campaign ahead of the UK generational rematch boxing bout between Conor Benn and Chris Eubank Jr called ‘Create Your Legacy’ which explored how the former >>
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19/05/2022
Giro D’italia Sponsor Bianchi Rolls Out ‘Giro Reflections’ Online Video Series With Nicholas Roche
To activate its rights as the new official sponsor of the 2022 edition of the Giro D’italia, iconic Italian bike brand Bianchi rolled out an episodic pedal-powered ‘Reflections’ road >>
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25/03/2022
FFR’s ‘La Voix Du XV / The Voice Of The XV’ Fan Engagement Campaign Selects The Best 15 Fans To Ignite France Against England
A 2022 fan engagement initiative by the French Rugby Federation (FFR) called ‘La Voix Du XV’ was a search to find the best 15 French rugby union supporters who >>
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11/11/2021
Luis Enrique’s Phone Number – Finetwork & Real Federación Española de Fútbol (RFEF)
An innovative, integrated Autumn 2021 campaign in Spain saw telecoms newcomer Finetwork activate its partnership with the Spanish national football team to leverage the climax of UEFA Nations Cup >>
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02/07/2021
Angel City FC Reveals New Logo, Crest & Identity Ahead Of Inaugural 2022 NWSL Season
The last week of June saw the USA’s first-ever majority female-owned professional soccer team – Angel City Football Club (ACFC) – unveil its new identity ahead of the 2022 >>
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19/08/2019
Rideshare Platform Ola Rolls Out Integrated Offer Led Wallabies Partnership Campaign
Mid August saw Rideshare platform Ola launch a television led, integrated campaign activating and amplifying its new official sponsorship of the Australian national rugby team. The multi-channel activation, >>
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08/07/2019
E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency
Early July saw e-commerce app Wish launch a local market campaign in Canada based on wishing that Toronto Raptors superstar and NBA Finals MVP Kawhi Leonard signs a contract >>
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18/01/2019
Gymbox Rebrands To Reposition Around The Idea That Exercise Is As Much Fun As Going Out
The London-based fitness brand Gymbox launched a 360-degree rebrand over the new year to reflect its belief that working out is as much fun as going out. The >>
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