Rip Curl continues to evolve the surfing landscape with the Spring 2023 launch of the world’s first virtual surfing competition – ‘The Rip Curl Virtual Pro, presented by Tourism Fiji’. The digital event was based around surfing data from ‘Rip Curl Search GPS Smartwatch’ users whose performance were automatically entered into the contest whenever… Continue reading Rip Curl Virtual Pro By Tourism Fiji: The World’s First Virtual Surf Competition
Tag: Transport/Travel
Roger Federer & Comic Trevor Noah Take ‘Grand Train Tour’ For Swiss Tourism
A Spring campaign called ‘The Grand Train Tour’ by Swiss Tourism saw the country’s tourist board again team up with Switzerland’s biggest sports star and tennis legend Roger Federer who is paired with South African comedian Trevor Noah and sent to explore the country’s picturesque landscape and promote tourist train travel. The tennis icon… Continue reading Roger Federer & Comic Trevor Noah Take ‘Grand Train Tour’ For Swiss Tourism
UEFA Sponsor Enterprise Rent-A-Car Celebrates How Fans Prepare For Mid-Week Games
UEFA Europa League sponsor Enterprise Rent-A-Car seeks to give football fans what they want through ‘Thursday Night Football’: an integrated, multi-channel campaign focused on the various ways soccer supporters prepare for mid-week matches. This self-described ‘fan-first activity’ shines the spotlight on from London to Sevilla through a hero pan-European spot titled ‘All Roads Lead… Continue reading UEFA Sponsor Enterprise Rent-A-Car Celebrates How Fans Prepare For Mid-Week Games
Emirates & Real Madrid Stars Modrić, Kroos & Vinícius Júnior Frint ‘Fly Better’ Campaign
At the end of 2022 airline Emirates activated its partnership with Real Madrid through a multi-territory campaign fronted by current stars Luka Modrić, Vinícius Júnior and Toni Kroos which aimed to boost travel during the winter season. Titled ‘Fly Better’, the campaign was led by a pair of spots airing across TV, digital and… Continue reading Emirates & Real Madrid Stars Modrić, Kroos & Vinícius Júnior Frint ‘Fly Better’ Campaign
Booking.com Celebrated Manchester Derby By Building A Half-Red, Half-Blue Halfway Point House
In a local Lancashire derby day activation, Booking.com built a novelty holiday home exactly halfway between Manchester United and Manchester City’s stadiums, kitted it out in the team’s famous red and blue colours and then made it available to rent for one night only – on 14 January – to mark the game between the… Continue reading Booking.com Celebrated Manchester Derby By Building A Half-Red, Half-Blue Halfway Point House
Pat Cummins Fronts ICC Partner Booking.Com’s Men’s T20 World Cup Campaign
Launched ahead of the start of the ICC Men’s T20 World Cup 2022, digital travel company Booking.com’s ‘Unforgettable Experiences Start With A Booking’ campaign was fronted by host country Australia’s fast bowling legend and brand ambassador Pat Cumins. The campaign aims to showcase that whether at a world class sporting event, a cricket match… Continue reading Pat Cummins Fronts ICC Partner Booking.Com’s Men’s T20 World Cup Campaign
Lexington Leverages The Breeders Cup By Turning Sneakers To ‘Horse Kicks’ Equine Footwear
Custom Sneakers for horses have arrived in the home of racing in the USA – Lexington, Kentucky – in the form of a slightly tongue-in-cheek October/November ‘Horse Kicks‘ campaign from agency Cornett, regional visitor/tourist organisation VisitLEX and sneaker design outfit Infinite Kustomz. The world’s first custom sneaker range for horses, ‘Horse Kicks’, is a custom… Continue reading Lexington Leverages The Breeders Cup By Turning Sneakers To ‘Horse Kicks’ Equine Footwear
Clarence Seedorf & Khabib Nurmagomedov Front Comic FIFA World Cup ‘Expect Extraordinary’ Ad For Etihad Airways
The former Real Madrid, AC Milan and Netherlands midfielder Clarence Seedorf and undefeated Russian UFC lightweight champion Khabib Nurmagomedov teamed up to front an ambush ad for Etihad Airways promoting flights to Qatar ahead of the 2022 FIFA Men’s World Cup. The 70-second spot’s narrative arc features the sports stars upstaged by a ‘mystery… Continue reading Clarence Seedorf & Khabib Nurmagomedov Front Comic FIFA World Cup ‘Expect Extraordinary’ Ad For Etihad Airways
NY Mets Seek To Capture Big Apple Baseball Fans Via ‘These Mets’ Playoff Campaign
As the MLB season moves into its Play-Offs phase, the New York Mets aim to capture the hearts and secure the support of the city’s baseball fans through a Play-Offs brand campaign called simply ‘These Mets’. The (less glamourous and less globally famous) New York City franchise, nicknamed ‘The Amazins’, leveraged its first postseason… Continue reading NY Mets Seek To Capture Big Apple Baseball Fans Via ‘These Mets’ Playoff Campaign
Uber UK Partners With Powerleague To Cover Winter Cab Fares For Female Footballers
Uber UK teamed up with amateur five-a-side football league operator Powerleague to cover the taxi fare of cab rides for women playing in evening matches during the winter months. The initiative, which was launched to leverage spiking female football excitement and interest around UEFA Euro 2022, was launched with a live event and a PR… Continue reading Uber UK Partners With Powerleague To Cover Winter Cab Fares For Female Footballers
Booking.com Activates UEFA Euro 2022 Tie-Up Via ‘Pitch View Penthouse’ & ‘It All Starts With A Booking’ Campaign With Millie Bright & Linda Dallmann
Booking.com listed a fantastic ‘Pitch View Penthouse’ for the Wembley Final to activate its UEFA Women’s Euro 2022 partnership and spearhead its activation which also includes an ‘It All Starts With A Booking’ spot-led strand starring player ambassadors Millie Bright and Linda Dallmann. As the Official Accommodation Booking Partner of the UEFA Women’s Euro… Continue reading Booking.com Activates UEFA Euro 2022 Tie-Up Via ‘Pitch View Penthouse’ & ‘It All Starts With A Booking’ Campaign With Millie Bright & Linda Dallmann
Transport for NSW & Sydney Swans Team Up For ‘Don’t Fly Blind’ Anti Mobile Phone Driver Distraction Campaign
June saw Transport for NSW activate its partnership with AFL/AFLW side Sydney Swans with its annual ‘Get Your Hand Off It’ initiative highlighting the dangers of using mobile phones while driving led by a spot titled ‘Don’t Fly Blind’. The social, digital and in-stadium campaign, created and produced in harness with agency Gemba, raises… Continue reading Transport for NSW & Sydney Swans Team Up For ‘Don’t Fly Blind’ Anti Mobile Phone Driver Distraction Campaign
