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To leverage Europe’s elite professional basketball tournament, the EuroLeague Final Four, title sponsor Turkish Airlines rolled out an activation programme spearheaded by a ‘EuroLeague Land’ metaverse experience and which >>
Tactically adapting to the fact that pandemic-linked restrictions were in place around fan attendance, Formula E and logistics partner DHL delivered a ground-breaking fan engagement activation at the 2021 >>
Launched ahead of the UEFA Champions League Quarter-Finals, official tournament partner Hotels.com’s TV-led ‘Decent Proposal’ activation rolled out in France, Sweden and the UK in mid-April inspiring soccer supporters >>