Inspiring Sports Marketing
May 27, 2022
Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs
To leverage Europe’s elite professional basketball tournament, the EuroLeague Final Four, title sponsor Turkish Airlines rolled out an activation programme spearheaded by a ‘EuroLeague Land’ metaverse experience and which >>
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Mar 04, 2022
Airline & Cruise Channel Sport 24 Rolls Out Dynamic ‘We Don’t Stop’ Promo Trailer
The start of March saw Sport 24, the Endeavor-owned live sports service for airlines and cruise liners, roll out a dynamic new promotional trailer for the channel. Created >>
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Jan 26, 2022
SL Benfica & Shirt Sponsor Emirates Run Season Ticket Holder Fan Skills Challenge At Estádio Da Luz
Portuguese powerhouse football club SL Benfica and its shirt sponsor Emirates staged a joint on-pitch activation at the Estádio da Luz pre-match prior to its 15 January game against >>
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Jan 17, 2022
Former France & Man Utd Icon Cantona Taps Into Soccer Passion To Promote Looking FC Trips
Manchester United and France football legend Eric Cantona teamed up with travel company Dharma to launch an initiative called ‘Looking FC’ which specifically focuses on a range of trips >>
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Oct 20, 2021
Booking.com & Bollywood’s Shraddha Kapoor Invite Fans To Mumbai’s ‘T20 Pavilion’ Ultimate Cricket Stay
A key strand of ICC partner Booking.com’s T20 Men’s World Cup activation saw Bollywood actor Shraddha Kapoor front an initiative offering Indian cricket fans a chance to book the >>
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Aug 12, 2021
Formula E Sponsor DHL Conjures Up Hologram Activation To Link Drivers, teams & Fans At NYC e-Prix
Tactically adapting to the fact that pandemic-linked restrictions were in place around fan attendance, Formula E and logistics partner DHL delivered a ground-breaking fan engagement activation at the 2021 >>
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Jun 15, 2021
Booking.com #RivalsReunited Proves European Football Fans Are More Friends Than Rivals
A new data-driven ‘Rivals Reunited’ campaign by Booking.com – leveraging its position as the Official Accommodation Partner of UEFA Euro 2020 – seeks to prove that travel ‘opens minds >>
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May 25, 2021
Trivago & Chelsea FC Launch Partnership Via ‘Stamford Beach’ Stadium Stunt & ‘Let’s Go’ Campaign
On 19 May Trivago unveiled its new training kit partnership with Chelsea FC which saw the Expedia-owned hotel/accommodation web services company turn the West London club’s Stamford Bridge stadium >>
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May 12, 2021
Hotels.Com & Eric Cantona Offer ‘Do Not Disturb Suites’ For UEFA Champions League Final
On 10 May UEFA partner Hotels.com rolled out a 2021 Champions League Final activation fronted by ambassador Eric Cantona and built around a collection of limited edition ‘Do Not >>
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Apr 13, 2021
UEFA Partner Hotels.com Leverages CL 1/4 Finals In ‘Decent Proposal’ Post-Lockdown Away Dream
Launched ahead of the UEFA Champions League Quarter-Finals, official tournament partner Hotels.com’s TV-led ‘Decent Proposal’ activation rolled out in France, Sweden and the UK in mid-April inspiring soccer supporters >>
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