The National Basketball Association (NBA)’s spokes-character ‘Non-Stop’ – played by exuberant actor Keyon Bowman – climbs aboard a bus with hoops stars Donovan Mitchell, Julius Randle, Jaren Jackson Jr and Jamal Murray for a wild ride in ‘Playoff Mode’. The spot follows Non-Stop drive around the globe and even climb up into orbit as he… Continue reading NBA Spokes-Character ‘Non-Stop’ Gets On A Hoops Bus To Get Into ‘Playoff Mode’
Tag: Translation
NBA’s ‘Non-Stop’s Great Christmas Play’ Spot Promises Christmas Day Drama & Theatrics
When it comes to the festive sporting fixtures in the USA, the 25 December has long been owned by the NBA and to promote its Christmas Day 2022 slate of games the league released a promo fronted by brand character ‘Non-Stop’ and titled ‘The Great Christmas Play’. The hero spot sees actor/dancer Keyon Bowman… Continue reading NBA’s ‘Non-Stop’s Great Christmas Play’ Spot Promises Christmas Day Drama & Theatrics
LeBron James Teams Up With Son Bronny For Beats By Dre Heartwarming Holiday Ad
Late December saw Beats by Dre roll out a festive ‘Fatherhood’ campaign built around a montage of family footage and images of basketball super star LeBron James and his son Bronny to offer viewers a heart-tugging peek into their father/son bond. The campaign, developed with the Apple owned audio brand’s agency of record Translation,… Continue reading LeBron James Teams Up With Son Bronny For Beats By Dre Heartwarming Holiday Ad
Hoops Stars & Actor Kenyon Bowman Get Fans Amped For 2022-23 Season Via ‘The Non-Stop NBA’
The NBA’s new season launch campaign paired a strong line-up of current NBA stars and league legends – including Steph Curry, Joel Embiid, Bill Walton and Tim Hardaway Sr – alongside relatively unknown actor and hoops super fan Kenyon ‘Nonstop’ Bowman. The hero spot sees Bowman hobnob with hoops royalty (also including Other players… Continue reading Hoops Stars & Actor Kenyon Bowman Get Fans Amped For 2022-23 Season Via ‘The Non-Stop NBA’
WhatsApp Teams Up With NBA Superstar Giannis Antetokounmpo For ‘Naija Odyssey’ Short Film
WhatsApp worked with National Basketball Association (NBA) superstar Giannis Antetokounmpo on a short film titled ‘Naija Odyssey’ which explores the importance of international communication connectivity and how WhatsApp has enabled the Greek/Nigerian hoops hero to reach his athletic potential abroad ‘while remaining true to his roots’. The four-chapter short is narrated by Antetokounmpo and his mother.… Continue reading WhatsApp Teams Up With NBA Superstar Giannis Antetokounmpo For ‘Naija Odyssey’ Short Film
‘NBA Lane’ Road To The Finals Ad Tips Off Last Chapter Of League’s 75th Anniversary Campaign
Mid-May saw Michael B Jordan return for one last drive down ‘NBA Lane’ to leverage the league’s 75th anniversary Playoffs and promote the Finals through a star-studded, fantastical basketball celebration. Continuing the campaign which first launched in Autumn 2021, Jordan gets back behind the wheel of a motorized cart (instead of a bus) to… Continue reading ‘NBA Lane’ Road To The Finals Ad Tips Off Last Chapter Of League’s 75th Anniversary Campaign
Hoops Star Ja Morant & Rapper Lil Baby Go Into ‘Dark Mode’ For New Beats by Dre NBA Playoffs Ad
Memphis Grizzlies point guard Ja Morant fronted a new campaign for Beats by Dre which leverages the NBA Playoffs and promotes Beats Studio Buds. Athlete ambassador Morant, who was sidelined from the climax of the season at an early stage with an injury, teamed up with rapper Lil Baby with a music video-style spot that… Continue reading Hoops Star Ja Morant & Rapper Lil Baby Go Into ‘Dark Mode’ For New Beats by Dre NBA Playoffs Ad
League Expands 75th Anniversary ‘NBA Lane’ Platform With Star-Studded Playoffs Ad
The NBA launched a new episode in its year-long 75th anniversary ‘NBA Lane’ campaign platform to promote the climax of the regular season and the start of the ‘Playoffs presented by Google Pixel’ through a spot called ‘NBA Lane Playoffs’. Featuring a host of hoops stars past and present including legends Reggie Miller and… Continue reading League Expands 75th Anniversary ‘NBA Lane’ Platform With Star-Studded Playoffs Ad
Past & Present Collide IN New York Knicks’ ‘Built By New York’ 75th Anniversary Film
As the NBA grinds into top gear, one of its most famous and storied franchises – the New York Knicks – rolled out a high-energy film celebrating the team’s past, present and future called ‘Built By New York’ Teaming up with New York-based agency Translation and Venice-based production company Farm League, the short film… Continue reading Past & Present Collide IN New York Knicks’ ‘Built By New York’ 75th Anniversary Film
The NBA, Legends & Michael B Jordan Celebrate New Season & 75 Years Of Hoops In ‘NBA Lane’
A blockbuster spot celebrating the start of the 2021/2 season (tip-off is on 19 October on TNT) and the league’s 75th anniversary, the NBA populated a fictional neighbourhood with 20 basketball legends, 14 current stars, seven team mascots and plenty of references for basketball lovers. The three-minute ‘NBA Lane’ short film sees actor Michael… Continue reading The NBA, Legends & Michael B Jordan Celebrate New Season & 75 Years Of Hoops In ‘NBA Lane’
Idris Elba Voices NBA’s ‘That’s Game’ 2021 Playoffs Campaign & Anniversary Brand Platform
As the 2021 NBA season moved into the Playoffs stage the league rolled out a global campaign called ‘That’s Game’ which aired in more than 200 countries (and 15 languages with local market celebrity narration) and which showcases the NBA’s impact on communities, on cultures and the game itself. ‘That’s Game’, which follows behind… Continue reading Idris Elba Voices NBA’s ‘That’s Game’ 2021 Playoffs Campaign & Anniversary Brand Platform
‘This Is Why We Play’ Resets The NBA’s Image & Positioning Via Multi-Phase, Multi-Year ‘Hype To Heart’ Brand Platform
The NBA teamed up with agency Translation on a multi-phase, integrated initiative which spanned the rights-owners brand identity, purpose and positioning to engage a broader, younger and more global fanbase by resetting the league’s image and creating work which invited people to reconnect with the game. The project, which spanned multiple pillars and… Continue reading ‘This Is Why We Play’ Resets The NBA’s Image & Positioning Via Multi-Phase, Multi-Year ‘Hype To Heart’ Brand Platform
