The NBA Basketball School in Australia teamed up with creative agency Now We Collide to launch the first campaign promoting the league’s first hoops skills and training programme down under with a mission to inspire, connect and empower youth through the power of basketball. The course itself was developed by the NBA’s own Elite… Continue reading NBA Basketball School Launches In Australia With Now We Collide Campaign
Tag: Training Programme
Optimum Nutrition Aims To Unlock ‘More In All of Us’ Via Campaign Fronted By World-Class Athletes
January saw Optimum Nutrition launch a spot series campaign called ‘There’s More In All Of Us’ featuring a strong line-up of athlete ambassadors and aiming to demonstrate that with the right training, nutrition and commitment, anything is possible. The sports nutrition brand campaign, developed with agency Cahill & Partners and creative content and production… Continue reading Optimum Nutrition Aims To Unlock ‘More In All of Us’ Via Campaign Fronted By World-Class Athletes
Gatorade Activates UEFA Euro 2020 Partnership Via World-First Training Programme For Female Match Officials
The world’s best selling sports drink Gatorade collaborated with UEFA (withy whom it has an official sponsorship through parent company PepsiCo’s portfolio partnership) on a first-of-its-kind initiative to optimise female match officials’ health and performance ahead of, and during the UEFA women’s Euro 2022 tournament: a program designed to assist elite female match officials with… Continue reading Gatorade Activates UEFA Euro 2020 Partnership Via World-First Training Programme For Female Match Officials
England Rugby Links With Virgin Active For ‘Fit For Rugby’ (Digital & Physical) Fitness Programme
Ahead of the start of the Natwest 6 Nations, England Rugby and Virgin Active have teamed up to launched ‘Fit for Rugby’: a rugby inspired fitness programme revolving around an online training hub. The initiative, part of Virgin Active’s new status as the RFU’s official fitness partnership, is aimed at both men and women… Continue reading England Rugby Links With Virgin Active For ‘Fit For Rugby’ (Digital & Physical) Fitness Programme
