Tag: Trainers

Under Armour Australia Rolls Out Softer Edged, Everyday ‘Live In UA’ Local Campaign

During mid-April, sports performance brand Under Armour (UA) unveiled a new ‘Live In UA’ brand platform tailored exclusively for the Australian market marking a pivot in Under Armour’s design, marketing strategy and creative approach by championing a fusion of functionality and fashion to meet the demands of today’s active lifestyle. Objective The brief was to… Continue reading Under Armour Australia Rolls Out Softer Edged, Everyday ‘Live In UA’ Local Campaign

#NikeOnAir 3-Day Palais Brongniart Pre Paris 2024 Immersive Gala Kicks Off Olympic Marketing Programme

Mid-April saw the US sportswear behemoth Nike bring its NikeOnAir showcase to Paris’ Palais Brongniart for an extravagant, three-day Olympic/Paralympic product and kit launch event. The building’s exterior was flanked by 30-foot statues of some of Nike’s leading athlete endorsers while inside it had curated an ambient event that blended a theatrical fashion show, a… Continue reading #NikeOnAir 3-Day Palais Brongniart Pre Paris 2024 Immersive Gala Kicks Off Olympic Marketing Programme

Sportswear Heavyweights Seek Paris2024 Revival Via Record Marketing Spend: Launching Platforms Early, Championing Innovation & Building Hype

The traditional global heavyweights of the sportswear space – such as Nike, Adidas and Puma – have, in recent years, been struggling to maintain market share and world dominance as newer, up-and-coming sports brands – such as On Running and Hoka – have grown rapidly in recent years as their designs, technologies and positionings have… Continue reading Sportswear Heavyweights Seek Paris2024 Revival Via Record Marketing Spend: Launching Platforms Early, Championing Innovation & Building Hype

Disused Paris Bank Becomes A Basketball Court In Nike Jordan’s Latest ‘Beyond’ Film

Nike Jordan continued to seek to inspire the next generation of sports stars in its latest ‘Beyond’ film which saw the sportswear brand off local French kids a chance to play hoops with some of the Nike-owned outfit’s elite basketball player ambassadors – including Michael Jordan. The campaign, created in harness with Uncommon Creative Studio,… Continue reading Disused Paris Bank Becomes A Basketball Court In Nike Jordan’s Latest ‘Beyond’ Film

Saucony’s ‘The Marathumb Challenge’ Incentivises People To Run As Far As They Scroll

The Marathumb Challenge

The second half of January saw sportswear and lifestyle brand Saucony launch ‘The Marathumb Challenge’: a digital-to-physical initiative aimed at incentivising people to run distances that match how far their scroll on their phone – and promote the brand’s new Ride 17 Sneakers. The campaign was a response to a recent ‘rising screen time’ study,… Continue reading Saucony’s ‘The Marathumb Challenge’ Incentivises People To Run As Far As They Scroll

Nike Jordan Brand Launches ‘The Luka 2 Lake Bled’ On A Court Floating In Lake Bled

On 16 September Nike’s Jordan sub-brand launch its latest ‘Luka 2 Lake Bled’ basketball sneaker by building a floating basketball court on Slovenia’s idyllic Lake Bled and then hosting a 3×3 hoops tournament which saw all the players wear the new kicks.   The launch campaign, which also shone a spotlight on Slovenia as a stunning travel… Continue reading Nike Jordan Brand Launches ‘The Luka 2 Lake Bled’ On A Court Floating In Lake Bled

Nike ‘What The Football’ Women’s World Cup Work Spotlights Stars Whose Attitude & Skills Inspire

On 17 July, ahead of the start of the FIFA 2023 Women’s World Cup, sportswear behemoth Nike launched a campaign called ‘What The Football’ which shined a spotlight on a group of athlete ambassador female footballers from around the world who are revolutionizing the sport and inspiring millions through their skills and athleticism.   Developed… Continue reading Nike ‘What The Football’ Women’s World Cup Work Spotlights Stars Whose Attitude & Skills Inspire

Foot Locker ‘Sneaker Season’ Back To School And Beyond Campaign

Foot Locker’s ‘Sneaker Season’ campaign, which launched on 5 July, seeks to add new  sports footwear to the list of regular consumer summer stalwart purchases as its begins its annual push for back-to-school front-of-mind.   The campaign, the first marketing work from the company’s new global creative agency of record Preacher which began working with… Continue reading Foot Locker ‘Sneaker Season’ Back To School And Beyond Campaign

Sportswear Brand On Champions Refugee Athlete Lobalu Via ‘The Right To Race’ Docu-Film

Swiss sportswear brand On’s ‘The Right to Race’ docu-film tells a powerful story about belonging and resilience with a focus of Dominic Lokinyomo Lobalu – a runner originally from South Sudan looking to compete in Switzerland   On sponsors long-distance runner Lobalu and leveraged to the ambassador tie-up by telling his story in a documentary short released… Continue reading Sportswear Brand On Champions Refugee Athlete Lobalu Via ‘The Right To Race’ Docu-Film

Hoka’s ‘Fly Human Fly: Murmuration’ Integrated Global Campaign Champions Community & Movement

Mid-June saw disruptive sneaker brand Hoka launch the largest global integrated marketing campaign in its history with creative based around the concept of ‘murmuration’ – a flocking behaviour amongst birds.   Running within the umbrella ‘Fly Human Fly’ brand platform which Hoka debuted in 2022 (and uses the #FlyHumanFly hashtag and tagline), the Deckers Brands-owned… Continue reading Hoka’s ‘Fly Human Fly: Murmuration’ Integrated Global Campaign Champions Community & Movement

Foot Locker Celebrates Summer Of Basketball With European ‘Summer Jam’

Global sports shoe retailer Foot Locker celebrated a summer of basketball in Europe through a series of hoops related activations and experiences running between June and August under the title ‘Summer Jam’.   The brand backed, multi-national programme is anchored by  a three-month long ‘Pan European 5v5 Tournament’, plus it also includes the unveiling of… Continue reading Foot Locker Celebrates Summer Of Basketball With European ‘Summer Jam’