In June and July, gamers and football fans got their first look at EA Sports FC 24 – the world’s biggest sports game formerly known as FIFA – through a multi-faceted launch campaign that included a big-budget launch event in Amsterdam, a ‘Haa-Land’ campaign focusing on Norwegian cover star and Manchester City FC striker Erling… Continue reading EA FC24 Gameplay Launch Spans Event, Teaser, Trailer, Tie-Ups & ‘Welcome To Haa-Land’ Ad
Tag: Trailer
Sportswear Brand On Champions Refugee Athlete Lobalu Via ‘The Right To Race’ Docu-Film
Swiss sportswear brand On’s ‘The Right to Race’ docu-film tells a powerful story about belonging and resilience with a focus of Dominic Lokinyomo Lobalu – a runner originally from South Sudan looking to compete in Switzerland On sponsors long-distance runner Lobalu and leveraged to the ambassador tie-up by telling his story in a documentary short released… Continue reading Sportswear Brand On Champions Refugee Athlete Lobalu Via ‘The Right To Race’ Docu-Film
A Team Of Soccer Superstars Front EA Sports FIFA 23 ‘The World’s Game’ Launch Trailer
The launch campaign for EA Sport’s FIFA 23 – the final version of its world-leading football game to be developed in harness with the game’s global governing body – featuring an unbeatable team of soccer superstars including Kylian Mbappé, Sam Kerr, Zinedine Zidane, Vinicius Junior, Virgil van Dijk, Jack Grealish and Chloe Kelly. Created… Continue reading A Team Of Soccer Superstars Front EA Sports FIFA 23 ‘The World’s Game’ Launch Trailer
Paramount+ & Definition 6 Trailer Promotes USWNT Trailblazer Brianna Scurry Documentary ‘The Only’
CX agency Definition 6 (D6) and Paramount Plus released a trailer for its feature documentary film, titled ‘The Only’, which chronicles the inspirational story and hard-won victories of US Women’s National Team (USWNT) and Hall of Fame soccer goalkeeper Brianna Scurry. Customer experience agency D6 promoted the sports film, created in partnership with VP… Continue reading Paramount+ & Definition 6 Trailer Promotes USWNT Trailblazer Brianna Scurry Documentary ‘The Only’
Climate Film ‘Play On’ Sees WaterBear, Brighton & Tadcaster Albion Team Up With Football For Future
Mid July saw sustainable football non-profit Football For Future team up with streaming service WaterBear, Premier League club Brighton & Hove Albion FC and Northern Premier League side Tadcaster Albion AFC to launch a short film titled ‘Play On’ exploring the relationship between football and climate change. The environmental charity worked with Spain’s Bruno… Continue reading Climate Film ‘Play On’ Sees WaterBear, Brighton & Tadcaster Albion Team Up With Football For Future
LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film
The Los Angeles Rams leveraged the NFL’s biggest offseason showpiece – the 2022 Draft – with an epic, movie trailer style hype film titled ‘On The Clock’. The tongue-in-cheek, cinematic caper fuses film and sports tropes with quick cuts, funny quips and comic musings Launched on 26 April, 48 hours ahead of the Draft, the short… Continue reading LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film
Airline & Cruise Channel Sport 24 Rolls Out Dynamic ‘We Don’t Stop’ Promo Trailer
The start of March saw Sport 24, the Endeavor-owned live sports service for airlines and cruise liners, roll out a dynamic new promotional trailer for the channel. Created by London-based design and motion graphics agency Jump, the trailer celebrates the upcoming sports highlights broadcast live on Sport 24 and is the result of a… Continue reading Airline & Cruise Channel Sport 24 Rolls Out Dynamic ‘We Don’t Stop’ Promo Trailer
Miller Lite Promotes Its ‘Big Game Metaverse Bar & Ad’ Ahead Of Super Bowl 2022
From 20 January Miller Lite rolled out a socially-led, PR-supported teaser campaign to promote the fact that the beer brand is building a bar in the metaverse to connect with fans during the 2022 Super Bowl. View this post on Instagram A post shared by Miller Lite (@millerlite) On that sacred Sunday in… Continue reading Miller Lite Promotes Its ‘Big Game Metaverse Bar & Ad’ Ahead Of Super Bowl 2022
BBC’s Mixed-Media ‘Extreme By Nature’ Animation Promo For Beijing 2022 Winter Olympics
Just 10 days before the 4 February start of the Winter Olympics, the BBC – the UK broadcast rights holder – dropped its Beijing 2022 campaign led by a mixed-media animation promotional spot called ‘Extreme By Nature’ as it seeks to build anticipation and excitement for its coverage. ‘Extreme by Nature’ takes the form… Continue reading BBC’s Mixed-Media ‘Extreme By Nature’ Animation Promo For Beijing 2022 Winter Olympics
Finch, Mazzaferro & Nelius Debut ‘Girls Can’t Surf’ Documentary On Aussie Streaming Service Stan
Film production company FINCH, Producer Camilla Mazzaferro and Director Christopher Nelius debuted their ‘Girls Can’t Surf’ documentary on Australian streaming service Stan and promoted the film’s launch on the platform with a powerful trailer across owned and paid social channels. As well as streaming on Stan, the film received global distribution in the UK, France, Spain,… Continue reading Finch, Mazzaferro & Nelius Debut ‘Girls Can’t Surf’ Documentary On Aussie Streaming Service Stan
WTA & ATP Launch 1st Joint Campaign ‘Tennis United: Crosscourt – Presented By Racquet Magazine
August saw the Association Of Tennis Professionals (ATP) and the Women’s Tennis Association (WTA) launched their first marketing collaboration in the form of a digital content series called ‘Tennis United: CrossCourt’. ‘Tennis United’ explores life on both tours from behind the scenes through a series of intimate and in-depth one-on-one conversations between ATP and… Continue reading WTA & ATP Launch 1st Joint Campaign ‘Tennis United: Crosscourt – Presented By Racquet Magazine
Channel 4 ‘Super. Human.’ Tokyo Paralympics Campaign Champions Sweat, Sacrifice & Dedication
Building buzz and excitement ahead of the Tokyo 2020 Paralympics (which runs from 24 August to 5 September), official UK broadcaster Channel 4 launched its ‘Super. Human.’ campaign to promote its coverage and showcase the sweat, sacrifice and dedication required to make it to the Games. The integrated promotional campaign is spearheaded by a… Continue reading Channel 4 ‘Super. Human.’ Tokyo Paralympics Campaign Champions Sweat, Sacrifice & Dedication
