Tennis Canada and National Bank launched a new campaign called ‘All For The Court’ on 4 July to build buzz amongst tennis fans ahead of the ‘2021 National Bank Open presented by Rogers’ in Toronto and Montreal this August. Created in collaboration with creative agency Sid Lee, the campaign features defending National Bank Open… Continue reading Andreescu & Nadal Front Tennis Canada & National Bank ‘All For The Court’ Campaign
Tag: Tradition
NHL Legends Front Emotional ‘Spelling’ Commercial Tribute To The 125-Year-Old Stanley Cup
Timed to leverage excitement around the playoffs, this National Hockey League (NHL) campaign celebrates hockey’s history. The initiative is spearheaded by a TV commercial, breaking on 12 May prior to the first game of the Stanley Cup playoffs conference finals, which highlights the greatest hockey players ever and the trophy that bears all of… Continue reading NHL Legends Front Emotional ‘Spelling’ Commercial Tribute To The 125-Year-Old Stanley Cup
BT Sport (Pun) Pub Signs Promote UEFA Champions League Programming
Leveraging the start of the UEFA Champions League, new UK broadcast rights holder BT Sport created a set of bespoke, hand-painted pub signs to promote the tournament’s kick-off, raise rights awareness and to illustrate the key role football plays in the UK pub industry. Working with agency OgilvyOne and traditional pub sign artist Andrew… Continue reading BT Sport (Pun) Pub Signs Promote UEFA Champions League Programming
