Team GB, Paralympics GB & Special Olympics GB Show ‘What A Level Playing Field Looks Like’ Diversity & Inclusion Campaign

British athletes united for a joint campaign that saw three UK national governing bodies – Team GB, ParalympicsGB and Special Olympics GB – team up with sponsor and media outfit Ocean Outdoor to leverage interest around the 2023 Special Olympics Berlin World Games through a June campaign championing diversity and inclusion titled ‘This Is What… Continue reading Team GB, Paralympics GB & Special Olympics GB Show ‘What A Level Playing Field Looks Like’ Diversity & Inclusion Campaign

Toyota Celebrates 20-Year AFL Partnership Via Fresh ‘Feeling It’ Multi-Channel Campaign

At the start of the 2023 Toyota AFL Premiership Season, the automotive title sponsor celebrated its 20th year as the league’s Premier Partner with a new ‘Feeling It’ campaign championing emotion, inspiration and inclusivity across the game.   Toyota’s Australian Football League (AFL) activation, developed with sports agency Gemba, runs with the ‘Oh What A… Continue reading Toyota Celebrates 20-Year AFL Partnership Via Fresh ‘Feeling It’ Multi-Channel Campaign

Toyota Racing Debuts Inclusive ‘Part Of Something Greater’ At NASCAR’s Daytona 500

Toyota debuted its latest sport and racing related campaign, ‘Part of Something Greater,’ during NASCAR’s 2023 Daytona 500 (on 19 February) with a message of inclusion and an objective to grow its audience amongst motorsport fans and a wider audience.   Created for the auto outfit’s Toyota Racing division by agency Saatchi & Saatchi and… Continue reading Toyota Racing Debuts Inclusive ‘Part Of Something Greater’ At NASCAR’s Daytona 500

Olympian Jonny Moseley Tackles Legendary Mount Palisades Tahoe For Resort & Toyota

IOC and Team USA sponsor Toyota teamed up with Palisades Tahoe ski resort and Olympian Jonny Moseley for a pair of ‘official vehicle’ commercials called ‘Adventure’ and ‘Mountain Is Family’ showcasing the auto outfits’ latest fleet of Toyota Racing Development (TRD) trucks and SUVs.   The campaign, which was developed in harness with agency H&L,… Continue reading Olympian Jonny Moseley Tackles Legendary Mount Palisades Tahoe For Resort & Toyota

Toyota ‘Vroom’ Spot Captures Racing Thrills To Leverage NASCAR’s Daytona 500

On 20 February, during NASCAR’s Daytona 500, Toyota premiered an action-packed, high-octane commercial called ‘Vroom’ across TV and online platforms to celebrate the auto giant’s motorsport heritage.   Created with agency Saatchi & Saatchi, produced by JOJX and helmed by Director Alessandro Paccini, the passionate spot seeks to champion Toyota’s dedication to racing success –… Continue reading Toyota ‘Vroom’ Spot Captures Racing Thrills To Leverage NASCAR’s Daytona 500

IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot

Toyota Motor North America (TMNA) leveraged the NFL showpiece and Beijing 2022 through a 60-second Big Game commercial that shares an inspiring message of determination and spotlights the power of sport.   ‘Brothers’, which was co-created by Saatchi & Saatchi and Dentsu, features two real-life brothers – Brian McKeever (Global Team Toyota Athlete and Canada’s… Continue reading IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot

Toyota Activates Beijing’22 Via Winter Sports ‘Start Your Impossible’ & ‘From The Start’ Films Series

Toyota, the Worldwide Official Mobility Partner of the International Olympic Committee and the International Paralympic Committee, sought to bring to life its brand mission to ‘seek to push people farther – past their finish line, past their impossible’ through a pair of winter sports film series featuring athlete ambassadors from Team Toyota to leverage Beijing… Continue reading Toyota Activates Beijing’22 Via Winter Sports ‘Start Your Impossible’ & ‘From The Start’ Films Series

Paralympian Ryley Batt Fronts Toyota Australia ‘Breaking Point’ Tokyo 2020 Activation

Ahead of the start of Tokyo 2020, IOC and IPC partner Toyota launched an integrated campaign in Australia called ‘Breaking Point’ celebrating its work with Paralympian and wheelchair rugby star Ryley Batt and leveraging its domestic rights as a partner of the Australian Paralympic and Olympic teams.   The activation, bringing to life the auto… Continue reading Paralympian Ryley Batt Fronts Toyota Australia ‘Breaking Point’ Tokyo 2020 Activation

US ‘Team Toyota’ Athletes Share Their Gift With The World In Poetry-Led ‘Paper Stories’ Campaign

The IOC and Team USA sponsor Toyota teamed up with agency MediaMonks and a group of elite US athletes to create a stop motion film which aimed to deliver a touch of holiday joy by turning seeing into believing.   With help from some of the planet’s leading athletes, the IOC’s Worldwide Mobility Partner launched… Continue reading US ‘Team Toyota’ Athletes Share Their Gift With The World In Poetry-Led ‘Paper Stories’ Campaign

AFL Title Sponsor Toyota Welcomes The Return Of Footy In Australia With ‘We Bounce Back’

The last day of May saw title sponsor Toyota (Australia) celebrate the 11 June return of the AFL with a spot called ‘We Bounce Back’ which sets out to offer optimism for the future that the worst of the pandemic might be behind us and to leverage anticipation and excitement around the game’s return.  … Continue reading AFL Title Sponsor Toyota Welcomes The Return Of Footy In Australia With ‘We Bounce Back’

IOC & IPC partner Toyota Animated Ad Awards Frontline Workers ‘Heroic Medals’

An early May social campaign from Olympic and Paralympic partner Toyota has launched a new medal-focused execution which, instead of focusing on famous athletes, switches attention and support to key workers on the frontline fighting the pandemic.   Despite the fact that the Olympics, Paralympics and global competitions have been postponed around the world, ‘Heroic… Continue reading IOC & IPC partner Toyota Animated Ad Awards Frontline Workers ‘Heroic Medals’

Toyota ‘All Dreams Are Equal’ & ‘Ella’ Spot (By LDV United) Activates Special Olympics Sponsorship

Toyota Motor Europe has signed on as a new sponsor of Special Olympics in late 2019 and celebrated the fresh tie-up in Spring 2020 through a new campaign called ‘All Dreams Are Equal’.   The integrated activation which spans images and video is running across both sponsor and rights holder online channels and is spearheaded… Continue reading Toyota ‘All Dreams Are Equal’ & ‘Ella’ Spot (By LDV United) Activates Special Olympics Sponsorship