A new New Zealand Christmas campaign from Fonterra milk brand Anchor champions seasoned athlete Santa Claus as the world’s greatest athlete. The campaign for the Fonterra owned New Zealand multinational dairy co-operative, developed by creative agency Colenso BBDO, is based on the idea that Anchor has a long standing endorser/consumer partnership with seasoned, super… Continue reading New Zealand Dairy Brand Anchor’s Festive Campaign Celebrates The World’s Greatest Athlete
Tag: Tour
Le Mans winner Bamber Stars In Porsche APAC’s ‘One Night In Bangkok’ Film Tribute To 919 Hybrid
To commemorate the retirement and the achievements of Porsche’s legendary 919 Hybrid, the auto maker is running a global tribute track tour for its iconic racing vehicle. To promote and support this 13 stop world tour and its stop in Bangkok (the tour’s only Southeast Asia destination), Porsche Asia Pacific has produced a 90-second… Continue reading Le Mans winner Bamber Stars In Porsche APAC’s ‘One Night In Bangkok’ Film Tribute To 919 Hybrid
Hisense’s Global ‘See The Incredible & Tour’ Content Series The Lead Strand Of Its World Cup Activation
Hisense, the official television of the FIFA World Cup, ran parallel global and local market activation leveraging its tournament rights and promoting its televisions in more than 200 territories around the world in order to enhance its international brand exposure. In addition to the standard sponsor logo rights, on and off-pitch opportunities, advertising boards… Continue reading Hisense’s Global ‘See The Incredible & Tour’ Content Series The Lead Strand Of Its World Cup Activation
Wendy’s Encourages Fans To Pick #TeamFresh & Play Bracket Refresh (With Coca-Cola) For March Madness
For its March Madness sponsorship, Wendy’s is launching an interactive bracket on Facebook, Instagram and Twitter, encouraging fans to pick Wendy’s #TeamFresh and download the fast food chain’s app to receive exclusive offers throughout the NCAA men’s basketball tournament. The fast food chain and official hamburger of the NCAA announced the campaign with a… Continue reading Wendy’s Encourages Fans To Pick #TeamFresh & Play Bracket Refresh (With Coca-Cola) For March Madness
Wilson’s Pop-Up Mobile Museum Offers Football Craftsmanship & Customisation Experience
January saw US sports apparel giant Wilson Sporting Goods create a mobile pop-up museum, called ‘The Wilson Experience’, that demonstrates how the company handcrafts leather footballs. Following its initial tour launch at the College Football Playoff in Atlanta, ‘The Wilson Experience’ will tour across the USA through 2018: making key stops at the NFL… Continue reading Wilson’s Pop-Up Mobile Museum Offers Football Craftsmanship & Customisation Experience
QB Challenge VR Game On High School Tour To Push AFI’s Sponsorship Of Two All-American Bowl Games
A virtual reality game, called ‘Quarterback Challenge’, is touring US high schools to promote American Family Insurance (AFI)’s sponsorship of two All-American bowl games – the Under Armour All-America game and the US Army All-American Bowl. The bowl game sponsorship focuses on promoting and supporting outstanding players at the high school level and some of the best… Continue reading QB Challenge VR Game On High School Tour To Push AFI’s Sponsorship Of Two All-American Bowl Games
Caledonia Best Launches Scottish Pub ‘Scrum & Have A Try’ Tour/Competition For RBS 6 Nations
Caledonia Best, the official beer of Scottish Rugby, is activating its national team rights around the 2017 RBS 6 Nations with a nationwide match day pub tour and onsite Murrayfield match day experiences. Through this year’s tournament, the beer brand is running a programme of February/March participatory experiences – focusing on fun activities and… Continue reading Caledonia Best Launches Scottish Pub ‘Scrum & Have A Try’ Tour/Competition For RBS 6 Nations
Samsung Australia’s 360-Degree Australian Netball ‘Train like a Diamond’ VR Experience
Samsung activates its partnership with Australian Netball by launching an emotional ‘Train Like a Diamond’ virtual reality experience enabling fans to sees just what it is like to train with the national team. Samsung, a major sponsor of the Australian Diamonds national squad, aims to give netball lovers a close-up, in-person team training experience.… Continue reading Samsung Australia’s 360-Degree Australian Netball ‘Train like a Diamond’ VR Experience
Budweiser Extends Ice Hockey ‘Red Light’ Initiative To Smartphone Linked Wi-Fi Beer Glasses
A new strand of Budweiser Canada’s year-long hockey initiative sees the beer’s marketers stick its goal-synched ‘Red Light’ technology in a branded beer glass. So, as of 5 September, hockey loving beer drinkers will see their glass light up in real-time every time their favourite NHL team scores. These wi-fi linked beer glasses… Continue reading Budweiser Extends Ice Hockey ‘Red Light’ Initiative To Smartphone Linked Wi-Fi Beer Glasses
‘Made By You’ Ambush Sees Budweiser Infuse Beer With England Fan Passion
Budweiser is rolling out a blended PR push, outdoor stunt street tour and social media ‘Made By You’ campaign ambushing UEFA Euro 2016 that revolves around a batch of its beer that it has infused with the passion of England football fans. Accompanied by former national team stars – including John Barnes and Graeme… Continue reading ‘Made By You’ Ambush Sees Budweiser Infuse Beer With England Fan Passion
Samsung & Rihanna Tease #ANTIdiaRY Via Immersive Digital Experience Clues
Following their recent $25m sponsorship deal, Samsung has teamed up with Rihanna for an innovative campaign teasing the release date of her new album via an immersive digital experience. The release date of the pop superstar’s eighth studio album, called ‘Anti’, is available to fans who can complete a set of cryptic puzzles hosted… Continue reading Samsung & Rihanna Tease #ANTIdiaRY Via Immersive Digital Experience Clues
J&J’s World Cup Host City Blood Donation ‘Tour Of Affection’
In addition to global ‘Care Inspires Care’ umbrella platform (see case study), FIFA healthcare partner Johnson & Johnson is running a powerful CSR led campaign strand initiative in the host nation – a health push that included a series of initiatives aimed at touching the lives of millions of Brazilians called the ‘Tour Do Carinho’… Continue reading J&J’s World Cup Host City Blood Donation ‘Tour Of Affection’
