Ally Financial – the USA’s largest all-digital banking and financial services company and a leading sponsor of women’s sports – unveiled a historic partnership with Wrexham AFC Women which leveraged International Women’s Day and was announced through a video fronted by club co-owners and Hollywood stars Ryan Reynolds and Rob McElhenney. The sponsorship, which will… Continue reading Ally Financial Sponsors Wrexham AFC Women’s Team & Activates Via US Tour
Tag: Tour
Coors Light ‘Chill Train’ Big Game Canadian Campaign
Canadian campaign from agency Droga5 sees Coors Light ‘Chill Train’ steams in to save Super Bowl Watch Parties to ‘bring chill’ across the country on Big Game Day. Canada’s Number One light beer in Canada, Coors Light, brings its famous beer train out of the retirement shed and back onto the tracks to deliver ‘chill’… Continue reading Coors Light ‘Chill Train’ Big Game Canadian Campaign
Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV
Nissan’s ongoing American Football ‘Heisman House” US campaign returned for the 2023 NFL and college season kick-off continued to spoof reality television formats as viewers are offered a comic peak into the lives of the car company’s growing cast of college football trophy winners athletes goofing around their fraternity-style home and hang out with their paired… Continue reading Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV
Cadbury Launches Giant Lucky Scarf For Wallabies In New Activation Via Ogilvy
More than a month ahead of the start of World Rugby’s 2023 Rugby World Cup (RWC), Rugby Australia primary partner Cadbury expanded its tournament-linked activation through ‘Lucky Scarf’: a 20-metre-long scarf created from lucky charms all donated by Wallabies fans across Australia. The initiative, developed with agency Ogilvy alongside teams at Revolver, The Glue… Continue reading Cadbury Launches Giant Lucky Scarf For Wallabies In New Activation Via Ogilvy
ING Misshaped ‘Goals For Equal Opportunities’ Leverages KNVB Sponsorship & Highlights Football Inequality
KNVB and Dutch women’s football sponsor ING launched a gender equality activation titled ‘Doelen voor Gelijke Kansen / Goals for Equal Opportunities’ leveraging spiking female football interest ahead of the FIFA 2023 Women’s World Cup. ING’s campaign aims to put highlight the gender inequalities in the game and the challenges the Dutch women’s national… Continue reading ING Misshaped ‘Goals For Equal Opportunities’ Leverages KNVB Sponsorship & Highlights Football Inequality
Kia Leverages AO & Rafa Nadal Foundation Tie-Ups With Kia Clubhouse: Melbourne’
The athlete ambassador and Australian Open (AO) linked partnership between Kia and the Rafa Nadal Foundation (RNF) aims to make tennis more accessible for the next generation of players and January 2023 saw the car company launch a fresh iteration of its Kia Clubhouse program called ‘Kia Clubhouse’. Developed with passions agency M&C Saatchi… Continue reading Kia Leverages AO & Rafa Nadal Foundation Tie-Ups With Kia Clubhouse: Melbourne’
Dietz & Watson ‘Bird Dogs’ Offer Philadelphia Eagles Fans Extra Philly Kick During NFL Playoffs
Dietz & Watson, a US delicatessen food provider based in Philadelphia (Pennsylvania), leveraged spiking NFL Playoff excitement in its home town with the release of a special frank for Philadelphia Eagles fans called ‘The Bird Dog’. The bespoke fan hot dog, which comes ‘with a little extra Philly kick’, consists of either Dietz &… Continue reading Dietz & Watson ‘Bird Dogs’ Offer Philadelphia Eagles Fans Extra Philly Kick During NFL Playoffs
Crypto Brand FTX Activates Title Sponsorship Of ‘MLB Home Run Derby X’ In London
Crypto brand FTX teamed up with Major League Baseball (MLB) as the title partner of the league’s touring 2022 ‘FTX MLB Home Run Derby X’ event which began with a blockbuster event in London on 9 July to build brand awareness, drive engagement and tract new customers both in the USA and overseas. Country:… Continue reading Crypto Brand FTX Activates Title Sponsorship Of ‘MLB Home Run Derby X’ In London
Nissan College Football ‘Heisman House’ Prank Campaign Plugs Nissan@Home E-Commerce
Nissan leveraged the start of the college football season by expanding its ongoing ‘Heisman House’ campaign to promote its new Nissan@Home digital shopping tool which enables consumers to buy vehicles online. One of the auto brand’s biggest campaigns of the year, created by agency TBWA\Chiat\Day New York, the activation follows on from the tool’s… Continue reading Nissan College Football ‘Heisman House’ Prank Campaign Plugs Nissan@Home E-Commerce
Kia Ambassador Van Persie Promotes UEFA Trophy Tour & Kids Foundation Via #LiftYourDream
UEFA Europa League partner Kia rolled out a new activation on 26 February called ‘Lift Your Dream’ which teased the upcoming 2021 Trophy Tour 2021 and leveraged its partnership with the UEFA Foundation For Children which aims to ‘level the playing field for all’. Share your dreams by lifting an item that inspires you… Continue reading Kia Ambassador Van Persie Promotes UEFA Trophy Tour & Kids Foundation Via #LiftYourDream
Baggy Green Tour – Commonwealth Bank & Cricket Australia
CommBank simultaneously leveraged its partnership with Cricket Australia and raised funds for victims of Australia’s tragic bushfires through its national ‘Baggy Green Tour’ which took Shane Warne’s auctioned cricket cap around the country to raise further recovery funds before donating it permanently to the Bradman Museum. Territory: Australia Agency: M&C Saatchi Sport &… Continue reading Baggy Green Tour – Commonwealth Bank & Cricket Australia
Nissan Extends ‘Heisman House’ Campaign To Leverage NCAA College Football Kick Off
The coveted Heisman Trophy, awarded annually to the best player in college football, sits at the core of NCAA partner Nissan’s ongoing ‘Heisman House’ campaign leveraging the start of the 2019/20 football season with creative featuring a line-up of past winners. To start the ninth year of the Nissan ‘Heisman House’ campaign, developed with… Continue reading Nissan Extends ‘Heisman House’ Campaign To Leverage NCAA College Football Kick Off
