Adidas Digital Tools Help Athletes To ‘Optimize Your Training During Ramadan’

For Ramadan 2024, Adidas launched a digital-first, global running guide series titled ‘Optimize Your Training During Ramadan’. Objective The campaign aimed to be inclusive and educational, to spark conversation, inform people on a topic they might not know about and to help and encouraging people to exercise effectively, efficiently and safely while fasting during Ramadan.… Continue reading Adidas Digital Tools Help Athletes To ‘Optimize Your Training During Ramadan’

Adobe Teams Up With Russo & Keating To Activative 2024 Women’s FA Cup Via ‘Dream Bigger’

Adobe UK teamed up with England and Arsenal FC striker, Alessia Russo and England and Manchester City FC keeper Khiara Keating to front its ‘Dream Bigger’ 2024 Adobe Women’s FA Cup activation programme which seeks to inspire a new generation of women and girls to get into football, whilst simultaneously helping fans, players and clubs… Continue reading Adobe Teams Up With Russo & Keating To Activative 2024 Women’s FA Cup Via ‘Dream Bigger’

Standard Chartered & Liverpool FC Empower Girls To Stay In Sport & ‘Play On’

A three-phase launch phase in late May and early June saw Liverpool FC and primary partner Standard Chartered team up to introduce their new project aimed at empowering, inspiring, educating and supporting girls to play and stay in sport titled ‘Play On’.   ‘Play On’’s objective is to boost the number of girls who stay… Continue reading Standard Chartered & Liverpool FC Empower Girls To Stay In Sport & ‘Play On’

Kids Coaching Collaborative ‘Play Their Way’ Aims To Transform UK Children’s Coaching

‘Play Their Way’, a new Sport England and National Lottery funded initiative led by the Children’s Coaching Collaborative, was launched in late May at Peckham BMX Club in South London with an integrated campaign that brought to life the project’s aims of transforming the way children and young people are coached in sport and physical… Continue reading Kids Coaching Collaborative ‘Play Their Way’ Aims To Transform UK Children’s Coaching

Philadelphia Eagles ‘A Fan Of Change’ Call To End Gun Violence Once & For Prior To Super Bowl LVII

In the days ahead of Super Bowl LVII, the Philadelphia Eagles leveraged National Gun Violence Survivors Week and launched a new film promoting the team’s ‘A Fan Of Change‘ campaign.   Created by Philadelphia-based agency The Perception, the campaign is part of the Eagles’ ongoing efforts to combat the city’s gun violence crisis and the… Continue reading Philadelphia Eagles ‘A Fan Of Change’ Call To End Gun Violence Once & For Prior To Super Bowl LVII

Public Health England & NHS Targets 40 to 60-Year-Olds With New Year NHS ‘Better Health’ Campaign

In the viscous teeth of another wave in the Covid-19 pandemic, the UK government and NHS has launched an integrated January 2021 ‘Better Health’ campaign.   The initiative follows on from recent research which found seven in 10 Brits want to make healthier lifestyle changes due to coronavirus, so to support and encourage healthier lifestyle… Continue reading Public Health England & NHS Targets 40 to 60-Year-Olds With New Year NHS ‘Better Health’ Campaign

Reebok Launches ‘For Those Who Can’t, VOTE’ Which Sees Those Who Can’t Urge Americans Who Can To Vote

A new video, released on 14 October and amplified across its digital and social channels, features a series of Vox Pops with a wide range of people who cannot vote in the 2020 election urging Americans who can vote to use their voice and be heard.   While forecasts suggest as many as 150m will vote in… Continue reading Reebok Launches ‘For Those Who Can’t, VOTE’ Which Sees Those Who Can’t Urge Americans Who Can To Vote

New Balance 2020 London Marathon Real Runner Films Capture Running’s Power To Drive/Inspire Change

Virgin Money London Marathon partner New Balance leveraged its rights around the reworked 2020 race through an online film series focusing on the mental and physical impacts of running.   The idea is that a run isn’t always simply just a run: it is often also the start of something, a form of inspiration and… Continue reading New Balance 2020 London Marathon Real Runner Films Capture Running’s Power To Drive/Inspire Change

Curry & O’Hara Front Under Armour’s ‘Run to Vote’ Challenge & Tools To Drive US Voter Turnout

Under Armour has launched ‘Run To Vote’: its first-ever election-related program which aims to increase voter turnout and to remove some of the barriers which keep Americans from participating in and making an impact in the country’s democracy.   The primary objective is make voting less of a struggle for its US employees and the… Continue reading Curry & O’Hara Front Under Armour’s ‘Run to Vote’ Challenge & Tools To Drive US Voter Turnout

Sport England Expands ‘We Are Undefeatable’ To Help Those With Health Conditions Get Active

Sport England has expanded its ‘We Are Undefeatable’ initiative with new tools and new marketing as it continues its mission to help the 43% of people living in England with a health condition get active.   Working with agency FCB Inferno, the latest work promotes new platform tools   The lottery funded campaign, which sees… Continue reading Sport England Expands ‘We Are Undefeatable’ To Help Those With Health Conditions Get Active

Sport England Rolls Out Next Phase Of Its Inspirational Ongoing #ThisGirlCan Initiative

Marking the fifth anniversary of the inspirational and real ‘This Girl Can’ initiative, Sport England has gone beyond the emotional and practical barriers which women face to shine the spotlight on the related societal issues that put women off being active with a campaign spanning multi-media channels, influencers and a brand partnership with Sure.  … Continue reading Sport England Rolls Out Next Phase Of Its Inspirational Ongoing #ThisGirlCan Initiative