BetMGM unveiled a three-part teaser campaign ahead of the Big Game debut of its flagship TV commercial starring NFL all-time-great Tom Brady and hockey legend Wayne Gretzky alongside comic actor Vince Vaughn. The idea is that BetMGM, one of seven official NFL sports betting partners alongside the likes of Fox Bet, FanDuel, DraftKings and Caesars,… Continue reading BetMGM Leverages Vegas Big Game Via Brady & Gretzky Led ‘For Everyone’ Campaign
Tag: Tom Brady
Football Legends Brady, Rice, Marino & Others ‘Unretire’ In PepsiCo NFL Kick-Off Campaign
NFL multi-category partner PepsiCo activated across its official league product portfolio via a new football season kick-off campaign stuffed with legends of the game and running across multiple platforms called ‘Unretire’. Hall of Famers Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate a return to the gridiron in a tongue-in-cheek hero ad… Continue reading Football Legends Brady, Rice, Marino & Others ‘Unretire’ In PepsiCo NFL Kick-Off Campaign
NFL Legend Tom Brady Gets Emotional In Fictional ‘Hertz Let’s Go! Show’ Talkshow Ad Series
American Football legend Tom Brady leans into his comedic and reflective side in a series of ads for Hertz adopting the approach and tone of US daytime television talkshows with Nigerian-American actress/comedian Yvonne Orji playing the role as the programme’s host. The campaign, which targets existing Hertz customers and new customer prospects, will include… Continue reading NFL Legend Tom Brady Gets Emotional In Fictional ‘Hertz Let’s Go! Show’ Talkshow Ad Series
Jon Hamm’s Santa Claus Preps For Festive FIFA 2022 Men’s World Cup On Fox Sports
Fox Sports extended its promotional build-up to the FIFA 2022 Men’s World Cup in October through a fresh burst of ‘It’s The Most Wonderful Time Of The Year’ themed marketing fronted by Jon Hamm’s Santa Claus and also featuring NFL icon Tom Brady, singer super star Mariah Carey and actress Ellie Kemper. The sports… Continue reading Jon Hamm’s Santa Claus Preps For Festive FIFA 2022 Men’s World Cup On Fox Sports
Under Armour & NFL Star Tom Brady Ask Gen Z Athletes To ‘Be The Athlete No One Saw Coming’
Leveraging the start of the 2022/3 NFL season, sportswear brand Under Armour and lead football ambassador Tom Brady launched a campaign urging Gen Z athletes to set aside toxic sports star comparisons – to stop comparing themselves to the greats – and instead to ‘Be The Athlete No One Saw Coming’. Created in-house, the… Continue reading Under Armour & NFL Star Tom Brady Ask Gen Z Athletes To ‘Be The Athlete No One Saw Coming’
Tom Brady Retirement Jokes, Alyssa Limperis (& Ryan Tedder Audio) Ads Drive New Hertz Ads
Hertz continued its ‘Let’s Go Moments’ campaign in May with a fresh set of TV and online spots featuring NFL super star Tom Brady and audio ads sound tracked by musician Ryan Tedder which seek to make the vehicle rental brand feel more human. Hertz’s campaign aims to engage people whose vacations and family… Continue reading Tom Brady Retirement Jokes, Alyssa Limperis (& Ryan Tedder Audio) Ads Drive New Hertz Ads
Hertz Teams Up With QB Tom Brady For ‘Ahead Of The Game’ Campaign Promoting Tesla Deal & Electric Charging
A new series of commercials running under the ‘Let’s Go’ brand platform and starring Tom Brady sees Hertz promote its new 100,000 vehicle Tesla deal which also sees the US rental car giant install more than 3000 chargers throughout its rental car network. The giant US rental car brand has ordered 100,000 Teslas and… Continue reading Hertz Teams Up With QB Tom Brady For ‘Ahead Of The Game’ Campaign Promoting Tesla Deal & Electric Charging
‘Tom Brady Wants A Trade’ Rumour Starts With Crypto Trading Platform FTX Campaign
With football season in full swing and the NFL trade deadline approach, mid-October saw a lot of teams seeking to upgrade their quarterback making the latest commercial from crypto trading platform FTX particularly timely as its casual Tom Brady conversation about making a trade creates a frenzy in cities across the USA. Legendary quarterback… Continue reading ‘Tom Brady Wants A Trade’ Rumour Starts With Crypto Trading Platform FTX Campaign
Tom Brady & Gisele Bundchen Tease NFL Rivalries In FTX Crypto Campaign
NFL super star quarterback Tom Brady and supermodel turned business titan Gisele Bundchen fronted a $20m ‘You In?’ campaign endorsing cryptocurrency exchange platform FTX. The comic campaign is spearheaded by a humorous commercial in which the pair play over football rivalries was created by recently appointed agency DentsuMB (with Dentsu’s 360i handling the media)… Continue reading Tom Brady & Gisele Bundchen Tease NFL Rivalries In FTX Crypto Campaign
EA ‘Madden NFL 22’ In-House Launch Campaign Introduces Fans To Fun-Filled ‘Madden Land’
A celebrity-fronted marketing campaign promoting the latest iteration of Electronic Arts (EA) flagship Madden NFL 22 game introduces viewers, gamers and football fans to ‘Madden Land’. The ‘Madden NFL 22 promotes the game’s new features and Dynamic Gameday Technology which uses AI to enhance gameplay via crowd animations, sideline views and player reactions. … Continue reading EA ‘Madden NFL 22’ In-House Launch Campaign Introduces Fans To Fun-Filled ‘Madden Land’
Aston Martin Cognizant F1’s Star Studded AMR21 Livestream Launch Event
On 3 March the rebranded Aston Martin Cognizant Formula One team launched its AMR21 challenger for the upcoming F1 season via an integrated digital campaign revolving around a star-studded virtual launch event. Streamed live from the car company’s Warwickshire headquarters at Gaydon, the event was introduced by UK rapper Dave, hosted by actor Gemma… Continue reading Aston Martin Cognizant F1’s Star Studded AMR21 Livestream Launch Event
Tom Brady & Rob Gronkowski Connect For Florida In T-Mobile’s ‘Banned’ Super Bowl Spot
Tom Brady and Rob Gronkowski connected successfully (yet again) in Super Bowl LV itself which was the prefect outcome for T-Mobile’s Big Game related marketing which was led by an amusing ad featuring the quarterback and tight end speaking on a video call in the previous offseason. The minute-long ad, which was released online… Continue reading Tom Brady & Rob Gronkowski Connect For Florida In T-Mobile’s ‘Banned’ Super Bowl Spot
