The second half of March, immediately ahead of the first round of qualifying matches, saw UEFA launch a new brand identity for Euro 2020 The identity, which was developed in harness with graphics agency Jump, spans redesigned on and off-air brand identity which will run through the UEFA European Qualifiers. The new identity suite… Continue reading UEFA Reveals Euro 2020 Qualifiers Brand Identity & ‘Skillzy’ Mascot Team’s ‘Your Move’ Competition
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Formula E’s ‘Raw & Urban’ Brand Refresh Repositions Electric Series Away From Traditional Motorsports
The ABB FIA Formula E Championship brand refresh reveals a new contemporary and disruptive visual identity that aims to widen the property’s appeal, boost its fanbase and distance it from other established motor racing rights holders. The new look has been inspired by the ‘rawness of urban city environment’ and design elements are layered and… Continue reading Formula E’s ‘Raw & Urban’ Brand Refresh Repositions Electric Series Away From Traditional Motorsports