The start of April saw global tyre giant Continental Tyres leverage its AFL partnership through the launch of a campaign called ‘Continental Tyres Bald Stars’: an Australian marketing push based around a team of iconic bald AFL players on a mission to raise awareness of the dangers of bald tyres. The global tyre safety… Continue reading Bald AFL Legends & Stars Raise Bald Tyre Awareness In Continental Tyres AFL Safety Activation
Tag: Tire
Chelsea FC’s Werner, Mount & Jorginho Front ‘Yokohama Commercial Prank’ Stunt Viral
Chelsea FC forward Timo Werner is pranked by teammates Mason Mount and Jorginho for a new Yokohama digital-first, stunt-style viral running under the title ‘Yokohama Commercial Prank’ The tyre company’s comic campaign sees the midfielders secretly prank and persuade the striker into cuddling a tyre, wear dubious outfits, make daft car noises and perform… Continue reading Chelsea FC’s Werner, Mount & Jorginho Front ‘Yokohama Commercial Prank’ Stunt Viral
IPC Launches Promo Campaign For ‘The Pegasus Dream Tour’: Its First Ever Paralympic Video Game
On 17 May, the International Paralympic Committee (IPC) launched a marketing campaign promoting its first ever official game – the Pegasus Dream Tour – as it opened for pre-registration on iOS and Android ahead of its global launch on 24 June. Pegasus Dream Tour is an immersive, avatar role-playing game (MARPG) which puts players… Continue reading IPC Launches Promo Campaign For ‘The Pegasus Dream Tour’: Its First Ever Paralympic Video Game
10m_ Social Views For Nike’s ‘Welcome Back’ Tiger Woods Spot Leveraging The 2018 Masters
Tiger Woods, hampered in recent years by injuries and scandal, returned to the Masters for the first time in three years Thursday, offering a glimmer of hope to the struggling golf industry that he once powered to new heights. Long-time endorser Nike sought to build hype with a new ad released Thursday morning (5… Continue reading 10m_ Social Views For Nike’s ‘Welcome Back’ Tiger Woods Spot Leveraging The 2018 Masters
Continental Tire Returns With More Dan Patrick Spots Leveraging College Basketball Tie-Ups Around March Madness
TV host/sportscaster and part-time comic Dan Patrick returns to front a new series of hoops themed ads for Continental as the tire brand leverages its 31 university partnerships and 12 tournament sponsorships (and ambushes NCAA March Madness). Following in the footsteps of last year’s college basketball tournament marketing, the 2018 ads blend Patrick’s gravitas… Continue reading Continental Tire Returns With More Dan Patrick Spots Leveraging College Basketball Tie-Ups Around March Madness
Vice Sports & Michelin Link On ‘The 16 Project’ Stories Of 16 16-Year-Old Rising Sports Stars
Vice Sports, the self-proclaimed media channel dedicated to telling stories ‘beyond the game’ has linked with Michelin for a video and editorial series called ‘The 16 Project’ which profiles 16 athletes who were 16 years old in 2017. Each of these young athletes are rising stars in their sports and the project’s profiles, presented… Continue reading Vice Sports & Michelin Link On ‘The 16 Project’ Stories Of 16 16-Year-Old Rising Sports Stars
Everyday Battlers & Chris Mears ‘Take The Plunge’ In Bridgestone UK’s Olympic ‘Chase Your Dream’ Event
Bridgestone UK’s extends its global Olympic partnership ‘Chase Your Dream, No Matter What’ campaign with an event initiative fronted by Chris Mears that sees the Team GB gold medallist aim to inspire everyday ‘battlers’ to leap from the 10 metre diving platform. The idea behind ‘Take The Plunge’, the first in a series of… Continue reading Everyday Battlers & Chris Mears ‘Take The Plunge’ In Bridgestone UK’s Olympic ‘Chase Your Dream’ Event
Integrated ‘Drive’ Campaign Sees Akron Based Goodyear Become Cleveland Cavaliers Shirt Patch Sponsor
As the NBA season reaches the conference finals stage, current champions Cleveland Cavaliers and local tire giant Goodyear announce a new shirt sponsor partnership with an integrated campaign called ‘Drive’. The centrepiece of the new multiyear tie-up will see the rubber company’s famous ‘Wingfoot’ logo adorn Cavs player uniforms from the 2017-18 season … Continue reading Integrated ‘Drive’ Campaign Sees Akron Based Goodyear Become Cleveland Cavaliers Shirt Patch Sponsor
Goodyear Celebrates 60 Years Of Gritty & Heroic #BlimpWorthy College Football Moments
As the (American) football season returns, Goodyear is leveraging its rights as an official partner of College Football Playoffs with a new season campaign called ‘Blimpworthy’ The Akron-based tire giant has a long association with college football: indeed, it has partnered college football since 1955 and has a lengthy track record of providing aerial… Continue reading Goodyear Celebrates 60 Years Of Gritty & Heroic #BlimpWorthy College Football Moments
