Adidas has partnered with Marvel to introduce a new footwear and apparel range inspired by three superheroes from the entertainment studio’s latest movie ‘Avengers: Age of Ultron’ The adidas Avengers collection is available from April to coincide with the film’s own release and is part of a collaboration between the sportswear giant and the… Continue reading Product Placement, PR, In-Store & Digital Drive Joint Adidas/Marvel ‘Avengers Collection’
Tag: Tie-In
Gillette & Stark Industries (Marvel) Partner On ‘Avengers’ Prototypes
A press conference at Boston’s World Shaving Headquarters unveiled a new tie-up between Gillette and Stark Industries resulting in a set of four prototype razors built with Avengers-inspired technology. The objective of this (fictional) Marvel movie and personal care marketing collaboration is to ‘re-imagine the future of shaving’ and usher in ‘the next age… Continue reading Gillette & Stark Industries (Marvel) Partner On ‘Avengers’ Prototypes
BA/BAFTA’s Wireless Headset ‘Silent Picture House’ Pop-Up
Late July saw British Airways again link with the British Academy of Film and Television Arts (BAFTA) for the summer’s Silent Picturehouse project. Five stand-out, travel-inspired films were screened simultaneously amidst the railway arches of London’s Vinopolis. The movies, all of which aim to evoke travel in different ways and various formats, were… Continue reading BA/BAFTA’s Wireless Headset ‘Silent Picture House’ Pop-Up
EE ‘BAFTA Rising Star’ Online Consumer Vote Campaign
New telecoms brand EE has begun leveraging its 2013 British Academy Film Awards rights with an initial focus on the EE Rising Star Award EE is the title sponsor of the event, replacing sister brand Orange which had a long standing partnership with the event, and its rights include naming rights over the event,… Continue reading EE ‘BAFTA Rising Star’ Online Consumer Vote Campaign
Mountain Dew’s ‘Dark Knight’ Tie-In Sees NASCAR Makeover
Fans of NASCAR racing, The Dark Knight film franchise and Mountain Dew start your engines. A collaboration between PepsiCo’s Mountain Dew, Warner Bros ‘The Dark Knight’ and NASCAR star Dale Earnhardt Jr offers fans the chance to give Earnhardt’s No 88 car a Batman makeover for the 15 June race at Michigan. … Continue reading Mountain Dew’s ‘Dark Knight’ Tie-In Sees NASCAR Makeover
Viral Video & Citroën Tie-In Launches Arsenal’s New Kit
As one football season draws to a climax, another kicks off. As the Premier League enters its final week, clubs begin unveiling their new kits for next year. On 7 May Stoke City revealed its new adidas away strip for 2012/13, while Arsenal’s new Nike home kit was launched with a viral called ‘Target… Continue reading Viral Video & Citroën Tie-In Launches Arsenal’s New Kit
IndyCar/DreamWorks Turbo Tie-In Targets New Fanbase
A three-way collaboration between IndyCar, the Indianapolis Motor Speedway (IMS) and DreamWorks Animation in a movie-themed partnership. The US open wheel racing brands have teamed up with the Hollywood studio DreamWorks Animation to combine on the new DreamWorks cartoon film ‘Turbo’. Turbo, scheduled for release in July 2013, tells the story of a garden… Continue reading IndyCar/DreamWorks Turbo Tie-In Targets New Fanbase
Fox’s Rio Ties With Angry Birds For Super Bowl
Even some of those planning Super Bowl commercials understand that multi-tasking is a reality that even the great American big game can’t prevent. Statistics suggest more than half of those watching the game in the USA will be simultaneously communicating over another device other than the television set – be that email, text, telephone, online… Continue reading Fox’s Rio Ties With Angry Birds For Super Bowl
Visa Links With News Int’l Over Olympics & Team 2012
It’s not just campaign longevity, but also depth and breadth of exposure that many sponsors are attempting to maximise in order to get the best value out of their rights. For example Visa Europe, an official sponsor of London 2012 and also presenting partner of (Britain’s) Team 2012, recently signed a multimillion pound deal with… Continue reading Visa Links With News Int’l Over Olympics & Team 2012
