Mid June saw Coca-Cola India launch its core Cricket World Cup campaign, ‘12th Man’, which reflects fans’ intense desire to see India lift the trophy ‘12th Man’ is inspired by fan emotion and revolves around the simple idea that to be part of the team, you don’t need to be in the team. … Continue reading Pant & Singh Front ICC Sponsor Coca-Cola’s Cricket World Cup ‘12th Man’ Campaign
Tag: Ticket
Jaguar Integrated Wimbledon Sponsorship Led By Serve Sim App Ticket Contest & UK Digital OOH
Three weeks ahead of the first service at Wimbledon 2019, the tournament’s official automotive partner Jaguar leveraged its right through the launch of the world-first ‘Ace Pace Wimbledon Edition App’ which measures fans’ serves using smart phone technology as they compete to win Wimbledon tickets. The app, which is a leading edge strand in… Continue reading Jaguar Integrated Wimbledon Sponsorship Led By Serve Sim App Ticket Contest & UK Digital OOH
Kia’s Australian Open Work Spans Global Brand Work, Model Launch & Local Market Initiatives
KIA, a top tier major sponsor of the Australian Open 2019 (14 to 27 January 14), activated its tournament rights through a multi-pronged programme that ranged from global, regional and local brand work, to a new model launch campaign, as well as on- and off-site and on- and off-line activity. Open Up The… Continue reading Kia’s Australian Open Work Spans Global Brand Work, Model Launch & Local Market Initiatives
Adidas Originals Ltd Edition EQT Trainers Design & Ticket Tie-Up With Berlin Transit’s Rebrand
A new limited edition Adidas trainer has been developed in harness with Berlin Transit and are not only made with the same material/pattern as the city’s subway seats, but also double as Berlin transit passes. The EQT Support 93/Berlin is a design and utility partnership product: developed in an alliance with the city’s public… Continue reading Adidas Originals Ltd Edition EQT Trainers Design & Ticket Tie-Up With Berlin Transit’s Rebrand
Ford & Uber Offer NFL Fans An Official F-Series ‘Tough Ticket Tailgating Truck’ Game Package
Ford has linked up with Uber to activate the automotive giant’s new NFL partnership by enabling lucky football fans a chance to order their own Ford trucks for tailgating at games The activation sees Ford and the tech-led ride-sharing and taxi company deliver an ‘F-Series Super Duty’ truck for use during NFL games – complete… Continue reading Ford & Uber Offer NFL Fans An Official F-Series ‘Tough Ticket Tailgating Truck’ Game Package
Europcar’s Arsenal ‘Fan Of Season’ Competition Sees Eccentric Fan Entries
If, during the 2014/15 season you named your first child after an Arsenal player, called your puppy Highbury, gave your prospective girlfriend an Arsenal quiz or swam through shark infested waters to get to a game, then Europcar want to hear you story and might just crown you ‘Fan Of The Season’. Europcar, the… Continue reading Europcar’s Arsenal ‘Fan Of Season’ Competition Sees Eccentric Fan Entries
Carlsberg Launches A Two Screen Euro 2012 Mobile App
With 100 days left to go before the big UEFA Euro 2012 kick off official sponsor Carlsberg launched its new Carlsberg UEFA EURO 2012 app. The app gives fans access to exclusive brand-backed and Euro content, as well as the latest news in the run up to and during this summer’s tournament. The… Continue reading Carlsberg Launches A Two Screen Euro 2012 Mobile App
Carlsberg’s Facebook-Led Euro 2012 Ticket Challenge
The next stage, the ticket competition phase, of Carlsberg’s UEFA Euro 2012 sponsorship activation is a Facebook-led competition which invites consumers and fans to a set of football challenges to earn the chance to win tickets. This latest stage of the beer brand’s integrated, multi-tired activation strategy, is offering a top prize for one… Continue reading Carlsberg’s Facebook-Led Euro 2012 Ticket Challenge
