Western Australian AFL team Fremantle Football Club teamed up with creative agency Marketforce and media giant OMD on a new season marketing campaign called ‘The Best Things In Life Are Freo’ to solidify its community links, build buzz ahead of kickoff and promote ticket sales. Objective The brief was to mark the club’s 30th anniversary,… Continue reading AFL’s Fremantle FC Launch ‘The Best Things In Life Are Freo’ Ahead Of New Season
Tag: Ticket Sales
Newcastle Knights Launch New ‘Bound Together’ Brand Platform Promoting Fan/Team Unbreakable Connection
Leveraging the start of the 2023 National Rugby League (NRL) season, the NIB Newcastle Knights launched an emotive new brand platform called ‘Bound Together’ based around celebrating the bond the Knights’ fans have with the team. Created with independent agency Enigma, the initiative aims to celebrating the unbreakable connection between supporters and players and the… Continue reading Newcastle Knights Launch New ‘Bound Together’ Brand Platform Promoting Fan/Team Unbreakable Connection
Royal Ascot Campaign Saddles Up To Spotlight The Transformative Feeling Of ‘The Ascot You’
Late March saw Ascot Racecourse launch a new UK campaign called ‘The Ascot You’ which focused on the transformative feeling that going to an ascot event can have. Promoting the venue’s year-round event schedule and launched well ahead of the 2023 iteration of its flagship Royal Ascot meeting (which will be held from 20… Continue reading Royal Ascot Campaign Saddles Up To Spotlight The Transformative Feeling Of ‘The Ascot You’
Chicago Red Stars Recreate Netflix Movie ‘Wednesday’ Dance To Reveal 2023 Season Schedule
The Chicago Red Stars, a founding member of the National Women’s Soccer League (NWSL), promoted the 2023 season schedule through a social campaign in which the players leveraged viral interest in a dance scene in the Netflix movie ‘Wednesday’ by recreating the iconic movie moves in an online video with a few added ball skills,… Continue reading Chicago Red Stars Recreate Netflix Movie ‘Wednesday’ Dance To Reveal 2023 Season Schedule
Wembley Stadium Kicks Off #Wembley100 Centenary With Web Content, Film, Virtual Tour & Contest
January saw ‘Wembley Stadium connected by EE’ – owned by The Football Association (The FA) – began a year of birthday celebrations on its 100th anniversary with the launch of a multi-stage, multi-phase programme called #Wembley100. View this post on Instagram A post shared by Wembley Stadium (@wembleystadium) To mark 100 years since… Continue reading Wembley Stadium Kicks Off #Wembley100 Centenary With Web Content, Film, Virtual Tour & Contest
ECB Launches ‘Ashes, Two Ashes’ Ticket Sales Campaign Ahead Of 2023’s Busy Cricket Summer
The last week of September 2022 saw The England & Wales Cricket Board (ECB) launch a joint campaign – it’s first running across both men’s and women’s England Cricket – to promote the ballot and ticket sales for the 2023 summer season which is spearheaded by an Ashes series for both teams. The ‘Ashes,… Continue reading ECB Launches ‘Ashes, Two Ashes’ Ticket Sales Campaign Ahead Of 2023’s Busy Cricket Summer
‘Nothing Beats Like It’ Builds Energy & Excitement Ahead Of FIBA Women’s Basketball World Cup 2022
After winning the FIBA Women’s Basketball World Cup 2022 creative account after a pitch run by the tournament’s local organising committee, agency Saatchi & Saatchi rolled out its first wave of work promoting the event called ‘Nothing Beats Like It’ which sets out to showcase the energy and excitement of the tournament and which aims… Continue reading ‘Nothing Beats Like It’ Builds Energy & Excitement Ahead Of FIBA Women’s Basketball World Cup 2022
ICC Launches ‘This Is Big Time’ Larger-Than-Life Campaign For 2022 T20 World Cup
The International Cricket Council (ICC) launched its promotional ‘This Is Big Time’ campaign for the upcoming Men’s T20 World Cup 2022 to drive ticket sales and champion the unmissable nature of an action-packed international tournament which will be held in Australia in late 2022. Coinciding with the campaign launch, tournament tickets also went on… Continue reading ICC Launches ‘This Is Big Time’ Larger-Than-Life Campaign For 2022 T20 World Cup
UEFA Women’s Euro 2022 ‘Show Your Heart’ Campaign & Tournament MarcComms Agency Appointments
The start of October saw the Local Organising Structure (LOS) responsible for delivering the UEFA Women’s EURO England 2022 appoint a leading group of marcoms agencies to promote and support the tournament led by M&C Saatchi Sport and Entertainment, MATTA, Threepipe Reply, Two Circles and Heart Productions. This multiple agency group will be responsible… Continue reading UEFA Women’s Euro 2022 ‘Show Your Heart’ Campaign & Tournament MarcComms Agency Appointments
LV=GI Expands ECB #Funds4Runs Into Test & County Championship Title Sponsorship
On 12 January the England and Wales Cricket Board (ECB) announced an extension of its partnership with LV=General Insurance (LV=GI) which sees the insurer become the ECB’s long-term Official Title Partner of Men’s and Women’s Test Cricket and of the Men’s County Championship. The new tie-up will run until the end of 2023 and will… Continue reading LV=GI Expands ECB #Funds4Runs Into Test & County Championship Title Sponsorship
Next Gen ATP Finals ‘See The Future’ Campaign Seeks To Dramatise Event Modernity
Early July saw the launch of a new integrated ‘See The Future’ campaign promoting the 2019 Next Gen ATP Finals which aims to ‘dramatise the modernity’ of the tennis event. The campaign for the tournament, which run from 5 to 9 November in Milan, was created in harness with London-based creative agency MATTA. … Continue reading Next Gen ATP Finals ‘See The Future’ Campaign Seeks To Dramatise Event Modernity
The FA’s ‘Journey to Wembley’ Film Promo For The SSE Women’s FA Cup Final
The Football Association screened a bespoke film projection ahead of the 2019 SSE Women’s FA Cup Final called ‘Journey To Wembley’ that followed two players’ journeys to the pinnacle of their sport and aimed to boost interest, build excitement and drive ticket sales. To promote the game between Manchester City and West Ham United,… Continue reading The FA’s ‘Journey to Wembley’ Film Promo For The SSE Women’s FA Cup Final
