To promote the upcoming QIPCO Champions Day, Great British Racing ran a promotional challenge called ‘Race A Champion’ between a team of UK athletes and the world’s best sprint horses. The initiative saw members of the public, plus cyclist-turned-jockey Victoria Pendleton, fellow jockey Oisin Murphy, England and Harlequins rugby star Danny Care and European… Continue reading Great British Racing ‘s Champions Day ‘Race A Champion’ Promo Sees Gemili Beat World’s Top Sprint Horse
Tag: Ticket Giveaway
Bud Light’s NFL New Season Activation Extends ‘Dilly Dilly’ & Sees The Bud Knight Try Out For The Baltimore Ravens
Bud Light has extended its ‘Dilly Dilly’ big idea to its NFL activation leveraging the new season with an integrated activation programme that spans both commercials and commemorative packaging. The AB InBev beer brand, the official beer of the NFL, began its latest phase of NFL activation with the pre-season, late August launch of… Continue reading Bud Light’s NFL New Season Activation Extends ‘Dilly Dilly’ & Sees The Bud Knight Try Out For The Baltimore Ravens
Margaritas Brand Ritas Targets Football Fans & Leverages New NFL Season In ‘Hail Mary’ Campaign
Ritas, the Anheuser Busch flavored sparkling margaritas brand, launched a new campaign targeting football fans and leveraging the start of the new NFL this season. The campaign, which spans TV, digital and social channels, aims to ‘elevate the tailgating and viewing party occasions with more flavour’ and to ‘play in the popular football pool… Continue reading Margaritas Brand Ritas Targets Football Fans & Leverages New NFL Season In ‘Hail Mary’ Campaign
MLB Broadcaster ESPN’s Ticket Giveaway Urges Viewers To ‘Ditch Work & Go To Ball Games’
US sports broadcasting behemoth has launched a Major League Baseball (MLB) day-game ticket giveaway called #DitchDays. Launched across its social media channels in mid August, the campaign sees ESPN ask people to submit their good excuses as to why viewers should ditch work and go to a ball game instead. The ‘Ditch Days’… Continue reading MLB Broadcaster ESPN’s Ticket Giveaway Urges Viewers To ‘Ditch Work & Go To Ball Games’
Ideal Boilers Kick Off WBA Shirt Sponsorship With Integrated Activation Led By Boiler Man Mascot
Ideal Boilers, the shirt sponsor of EFL Championship club West Bromwich Albion, kicked off its new official partner status with a multi-platform new season campaign fronted by the debut of an (absurd and eclectic) new sponsor mascot called Boiler Man. Over opening weekend, the brand generated plenty of fan fun and cheer and no little… Continue reading Ideal Boilers Kick Off WBA Shirt Sponsorship With Integrated Activation Led By Boiler Man Mascot
LG Leverages FA Cup & England Sponsorship Via Gogglebox Style Spots Spearheading ‘Live The Game’ Campaign
LG Electronics, an official partner of the England senior men’s team (and of Wembley Stadium connected by EE) is rolling out a new UK campaign, called ‘Live The Game’, ahead of the big summer of football. The above-the-line campaign, reported to be worth £5m, activates its partnership with The FA and primarily aims to launch… Continue reading LG Leverages FA Cup & England Sponsorship Via Gogglebox Style Spots Spearheading ‘Live The Game’ Campaign
XXXX Gold’s Tech-Enabled ‘Goldie’ Cap Rewards Australian Cricket Fans For Ashes Summer Support
Being given a Baggy Green cap is an honour for all Australian cricketers and new Cricket Australia sponsor XXXX Gold is leveraging this iconic national symbol by introducing a tech-enabled ‘Goldie’ cap. The beer brand is activating its new Cricket Australia sponsorship with an internet-of-things style initiative that gives away Goldies to those who… Continue reading XXXX Gold’s Tech-Enabled ‘Goldie’ Cap Rewards Australian Cricket Fans For Ashes Summer Support
Evian Wimbledon Work Inc Ambassador Ads, OOH, Geo- & Time-Targeting, Snapchat, Snapcodes & #Wimblewatch
Evian launched its 2017 Wimbledon Championships campaign in late June with multi-platform activation programme that spans digital content, athlete ambassadors, OOH work, on-pack promotion, in-store and at-event hospitality and also includes geo- and time-targeted ads. The initiative, reportedly backed with a marketing investment worth around £1.9m, saw Evian launch a £350,000, month-long fresh tennis… Continue reading Evian Wimbledon Work Inc Ambassador Ads, OOH, Geo- & Time-Targeting, Snapchat, Snapcodes & #Wimblewatch
Virtual Lineker Fronts Cardiff UEFA CL Final Interative #WalkersWave Ticket Competition
Walkers, leveraging its parent company Lays’ UEFA rights, is running a linked physical/digital activation focused on host city Cardiff’s Queen Street and revolving around an immersive, mass Mexican wave. #WalkersWave is a two week initiative kicking off on 23 June and which sees the official sponsor of UEFA Champions League Final invites fans to… Continue reading Virtual Lineker Fronts Cardiff UEFA CL Final Interative #WalkersWave Ticket Competition
Anthony Joshua Fronts Lucozade Sport’s Health Credentials #MadeToMove Campaign Before Big Fight
To bring to life its belief that consumers now expect brands, as well as governments, to help them be more active, Lucozade Sport is leveraging its tie-up with Anthony Joshua with a new phase of its ‘Made To Move’ campaign. In the week ahead of the British heavyweight boxer’s world title fight against Wladimir… Continue reading Anthony Joshua Fronts Lucozade Sport’s Health Credentials #MadeToMove Campaign Before Big Fight
QBE Insurance Activates Sydney Swans (& NSW Swifts & Perth Glory) Sponsorship Around New AFL Season
As the opening round of the new 2017 AFL season kicks-off, Sydney Swans shirt sponsor QBE celebrates its long running partnership with an integrated campaign. Developed with The Core Agency, the insurer’s activation revolves around the insight that ‘just like in sport, life can be unpredictable’. The campaign’s objective is to reinforce the… Continue reading QBE Insurance Activates Sydney Swans (& NSW Swifts & Perth Glory) Sponsorship Around New AFL Season
Heineken ‘More Than A Race’ Celebrates New F1 Season In Australia Via Experiential & Interactive OOH Contest
Heineken leveraged its top tier rights at the start of the new Formula One season through its largest ever Australian activation: a programme that spanned on-site experiential and ticket contests, plus TV, interactive OOH, print, digital and social and both on and off premise activity. Experiential activity centred on the F1 Australian Grand Prix’s… Continue reading Heineken ‘More Than A Race’ Celebrates New F1 Season In Australia Via Experiential & Interactive OOH Contest
