Inspiring Sports Marketing
May 12, 2022
Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP
Miami Grand Prix 2022 title sponsor Crypto.com leveraged its rights around the US Formula One (F1) race through an integrated activation programme spearheaded by an art-led, real-time NFT initiative >>
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Apr 13, 2022
MLB Official Cerveza Corona Runs Opening Day Ticket Giveaway On Twitter
Corona, the official beer of Major League Baseball (MLB), rolled out an Opening Day ticket giveaway on Twitter to build its social media following and to celebrate the start >>
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Sep 11, 2021
Summer Stimmy Tix – Bud Light & MLB, NBA, NFL, NHL, MSL, NWSL & WNBA
In April 2021, Bud Light collated assets from across its substantial US sport (and music) sponsorship portfolio – spearheaded by its partnerships with six sports leagues and 70 teams >>
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Jun 29, 2021
OPPO Combines Brand & Product Promo In Multi-Phase Wimbledon ‘Play With Heart’ Activation
Late June saw OPPO roll out its third activation programme as the official smartphone partner of Wimbledon which was collectively called ‘Play With Heart’ and which aimed to both >>
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Jun 02, 2021
ECB & LV= Launch ‘In With Heart’ With Hero Ad, Ticket Contest, Tour & Grassroots Programme
Ahead of the start of England’s summer of test cricket, ECB official title sponsor LV= rolled out a new integrated activation platform called ‘In With Heart’ which forms a >>
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Oct 16, 2018
Sugarlands Shine Signs Up As Nacsar’s Official Moonshine & Celebrates With Sweepstakes
Sugarlands Shine, the new Official Moonshine of NASCAR, celebrates its new sponsorship rights with the ‘Beyond the Checkered Flag Sweepstakes’ promoted by a campaigning running across the brand’s digital >>
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Sep 24, 2018
Great British Racing ‘s Champions Day ‘Race A Champion’ Promo Sees Gemili Beat World’s Top Sprint Horse
To promote the upcoming QIPCO Champions Day, Great British Racing ran a promotional challenge called ‘Race A Champion’ between a team of UK athletes and the world’s best sprint >>
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Sep 24, 2018
Bud Light’s NFL New Season Activation Extends ‘Dilly Dilly’ & Sees The Bud Knight Try Out For The Baltimore Ravens
Bud Light has extended its ‘Dilly Dilly’ big idea to its NFL activation leveraging the new season with an integrated activation programme that spans both commercials and commemorative packaging. >>
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Sep 20, 2018
Margaritas Brand Ritas Targets Football Fans & Leverages New NFL Season In ‘Hail Mary’ Campaign
Ritas, the Anheuser Busch flavored sparkling margaritas brand, launched a new campaign targeting football fans and leveraging the start of the new NFL this season. The campaign, which >>
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Aug 15, 2018
MLB Broadcaster ESPN’s Ticket Giveaway Urges Viewers To ‘Ditch Work & Go To Ball Games’
US sports broadcasting behemoth has launched a Major League Baseball (MLB) day-game ticket giveaway called #DitchDays. Launched across its social media channels in mid August, the campaign sees >>
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