Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix

Ahead of the 2024 Formula 1 (F1) Rolex Australian Grand Prix, long-time partner Heineken launched a campaign called ‘Sounds Like Good Times With F1’ which pays homage to the sport’s signature ‘roars’ and Heineken’s history of pairing perfectly with noise and bringing people together. Developed in tandem with creative agency Saatchi & Saatchi Australia and… Continue reading Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix

Frito-Lay ‘Taste Of The Super Bowl’ Big Game Initiative Offers Fans A Taste Of Victory

On 23 January, PepsiCo owned snack brand and NFL partner Frito-Lay, a brand dedicated to celebrating sports fandom, launched its 2024 Big Game ‘Taste Of The Super Bowl’ marketing program which at its core offered one fan a rare chance to play a key role in the official victory celebration. The chip brand marketers understand… Continue reading Frito-Lay ‘Taste Of The Super Bowl’ Big Game Initiative Offers Fans A Taste Of Victory

Thums Up Starts ICC Men’s ODI World Cup Campaign Contest With Harsha Bhogle Asking ‘Will India Win?’

Indian cola brand Thums Up, an official partner of the International Cricket Council (ICC), launched its activation programme ahead of the upcoming Men’s ODI World Cup in late July through an integrated initiative which asks a simple question – Will India Win?   Titled ‘Thums Up Uthao, World Cup Jao / Pick Up Thums Up,… Continue reading Thums Up Starts ICC Men’s ODI World Cup Campaign Contest With Harsha Bhogle Asking ‘Will India Win?’

Manning, Bush, Sanchez & Sanders Front Verizon’s ‘Super Bowl Sweeps’ Welcome Unlimited Promo

Launched on 31 January, two weeks ahead of Super Bowl LVII, wireless carrier and official NFL telecoms partner Verizon rolled out a ‘Super Bowl Sweeps’ social campaign giving away 20 pairs of tickets not only to the Big Game in Arizona, but to the next two Super Bowls as well   The social sweepstakes is… Continue reading Manning, Bush, Sanchez & Sanders Front Verizon’s ‘Super Bowl Sweeps’ Welcome Unlimited Promo

Hyundai Expands Multi-Strand ‘Goal Of The Century’ Qatar 2022 Activation With BTS FIFA Men’s World Cup Song

September saw Hyundai Motor Company, the official automotive partner of the FIFA Men’s World Cup, release a music video called ‘Yet To Come (Hyundai Ver)’ with Korean K-pop super group BTS as part of its umbrella ‘Goal Of The Century (GOTC)’ Qatar 2022 activation programme.   The car company’s World Cup campaign song was officially… Continue reading Hyundai Expands Multi-Strand ‘Goal Of The Century’ Qatar 2022 Activation With BTS FIFA Men’s World Cup Song

FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022

To build excitement around and support for the French women’s team at UEFA Euro 2022, Fédération Française de Football / French Football Federation (FFF) sponsor Crédit Agricole rolled out a 360° campaign that wants to bring all of France together in support of Les Bleues.   The French banking giant, which has been a partner… Continue reading FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022

Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP

Miami Grand Prix 2022 title sponsor Crypto.com leveraged its rights around the US Formula One (F1) race through an integrated activation programme spearheaded by an art-led, real-time NFT initiative and a Snapchat-linked Augmented Reality (AR) tech project which transported fans from all around the world to the Miami Grand Prix circuit.   View this post… Continue reading Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP

MLB Official Cerveza Corona Runs Opening Day Ticket Giveaway On Twitter

Corona, the official beer of Major League Baseball (MLB), rolled out an Opening Day ticket giveaway on Twitter to build its social media following and to celebrate the start of the 2022 baseball season.   The beer, produced by Grupo Modelo (part of the AB InBev), marked its new rights as the Official Cerveza of the… Continue reading MLB Official Cerveza Corona Runs Opening Day Ticket Giveaway On Twitter

Summer Stimmy Tix – Bud Light & MLB, NBA, NFL, NHL, MSL, NWSL & WNBA

In April 2021, Bud Light collated assets from across its substantial US sport (and music) sponsorship portfolio – spearheaded by its partnerships with six sports leagues and 70 teams – to fuel a huge $10m ‘Summer Stimmy’ marketing package based around giving away 100,000 sports tickets, concert seats and beer and mimicking the US Government’s… Continue reading Summer Stimmy Tix – Bud Light & MLB, NBA, NFL, NHL, MSL, NWSL & WNBA

OPPO Combines Brand & Product Promo In Multi-Phase Wimbledon ‘Play With Heart’ Activation

Late June saw OPPO roll out its third activation programme as the official smartphone partner of Wimbledon which was collectively called ‘Play With Heart’ and which aimed to both boost global brand awareness and promote its new FIND X3 smartphone range through TV and online spots, onsite immersive experiences, pop-ups, competitions and a combined workshop… Continue reading OPPO Combines Brand & Product Promo In Multi-Phase Wimbledon ‘Play With Heart’ Activation

ECB & LV= Launch ‘In With Heart’ With Hero Ad, Ticket Contest, Tour & Grassroots Programme

Ahead of the start of England’s summer of test cricket, ECB official title sponsor LV= rolled out a new integrated activation platform called ‘In With Heart’ which forms a brand tribute to the entire game of cricket – at all levels and in all formats.   The campaign brings together stars of the men’s, women’s… Continue reading ECB & LV= Launch ‘In With Heart’ With Hero Ad, Ticket Contest, Tour & Grassroots Programme

Sugarlands Shine Signs Up As Nacsar’s Official Moonshine & Celebrates With Sweepstakes

Sugarlands Shine, the new Official Moonshine of NASCAR, celebrates its new sponsorship rights with the ‘Beyond the Checkered Flag Sweepstakes’ promoted by a campaigning running across the brand’s digital and social channels.   The creative, which included video, spanned YouTube,       Facebook, Instagram   View this post on Instagram We’re excited to announce… Continue reading Sugarlands Shine Signs Up As Nacsar’s Official Moonshine & Celebrates With Sweepstakes