Stars Front MLB ‘This Season On Baseball’ 2017 Opening Day Campaign Positioning It As Primetime TV Drama

One week ahead of the first pitch being thrown, Major League Baseball debuted its new season campaign – called ‘This Season On Baseball’ – which frames the sport like a popular primetime TV drama series returning for a new run.   The integrated, multi-platform promotion revolves around the idea that the MLB season is a… Continue reading Stars Front MLB ‘This Season On Baseball’ 2017 Opening Day Campaign Positioning It As Primetime TV Drama

MLB Refreshes #This With Humour-Led 2016 Opening Day Spots Featuring Its Brightest Young Stars

Helping leverage baseball fever, the Major League baseball (MLB) is extending its multi-platform, season-long #This campaign (see previous case study) for the 2016 Opening Day with a fresh approach boosted by star-powered spots and light-hearted humour   The new creative – featuring the brightest young stars such as Mike Trout, Bryce Harper, Felix Hernandez, Giancarlo… Continue reading MLB Refreshes #This With Humour-Led 2016 Opening Day Spots Featuring Its Brightest Young Stars

MLB Launches Season-Long, Real-Time ‘#This Is Baseball’ For 2015 Opening Day

Major League Baseball’s season-long 2015 campaign – ‘This Is Baseball’ (or simply #This) – takes a real-time approach and already features hundreds of content pieces offering an up-close and behind-the-scenes look at the players, managers and fans.   The campaign, which is the debut effort by new MLB agency Anomaly, plays on the widely used… Continue reading MLB Launches Season-Long, Real-Time ‘#This Is Baseball’ For 2015 Opening Day