High impact genuine and ghost Heineken out-of-home stunts fuelled elite rugby union club rivalry in European Rugby’s Heineken Champions Cup Final host city Dublin ahead of the 20 May match between Leinster and La Rochelle (Stade Rochelais) – a repeat of last year’s final. Competition title partner and rights owner beer sponsor Heineken brought… Continue reading Real & Fake Heineken Irish Landmark OOH Activations Leverage Heineken Champions Cup Final
Tag: Thinkhouse
Heineken Billboards Give Fans a Chance to Push Rivals Buttons This Champions Cup Final
Heineken leveraged its title sponsorship of European Professional Club Rugby’s ‘Champions Cup’ in Spring 2023 through an integrated ‘Love Rivalry’ campaign spearheaded by audio-enabled outdoor billboards offering fans a chance to playfully celebrate club rivalries. ‘Love Rivalry’, which spans OOH, digital, social, influencer and PR strands, invites supporters (and non-sports fans) to enjoy some… Continue reading Heineken Billboards Give Fans a Chance to Push Rivals Buttons This Champions Cup Final
Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign
In November, Ireland’s largest independent sports retailer Life Style Sports teamed up with agencies Thinkhouse and Core to launch a new brand positioning and advertising campaign called ‘Fit With Benefits’ awash with gentle innuendo. Building on its existing four-year brand partnership, Thinkhouse worked with the company’s marketing team to roll out ‘Fit With Benefits’:… Continue reading Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign
