Bega Cream Cheese, which only launched across Australia in January 2023, ambushed the NFL’s Big Game and competitor Kraft Food’s cream cheese behemoth Philadelphia with an opportunistic outdoor and social reason-to-believe campaign linking the Philadelphia Eagles to the Bega brand. Developed with creative agency Thinkerbell, the Aussie OOH ambush played on the fact that… Continue reading Australia’s Bega Cream Cheese Ambushes Super Bowl To Challenge Philadelphia (Cream Cheese)
Tag: Thinkerbell
NRMA Thanks ‘Network Of Helpers’ In Inaugural Ad Campaign For Cricket Australia Sponsorship
As the first match in the NRMA Insurance Men’s Test Series got under way on 30 November, new title sponsor and Cricket Australia platinum partner NRMA unveiled its initial activation strategy through an inaugural campaign based around thanking the vast network of helpers who make cricket so exciting for fans. The Insurance Australia Group… Continue reading NRMA Thanks ‘Network Of Helpers’ In Inaugural Ad Campaign For Cricket Australia Sponsorship
Furphy Beer ‘Ball Cap’ OOH, Press & Online Campaign Hijacks The AFL Grand Final
Agency Thinkerbell’s latest work for Australian beer brand Furphy is an integrated ambush campaign leveraging the 2022 AFL Grand Final. Based on the insight that all Australians love watching the footy whilst drinking a beer, the campaign revolves around the Furphy ‘Ball Cap’: a visual combination of the iconic AFL football and a Furphy’s bottle… Continue reading Furphy Beer ‘Ball Cap’ OOH, Press & Online Campaign Hijacks The AFL Grand Final
XXXX & Queensland Maroons Spotlight Regional Communities In State Of Origin Activation
XXXX, the official beer of the Queensland Maroons, leveraged its partnership during State of Origin II and III through a new logo based initiative championing the state local areas which replaced its own mark with the postcodes of what the brand describes as the real heroes of the state – Queensland’s communities. The 144-year-old… Continue reading XXXX & Queensland Maroons Spotlight Regional Communities In State Of Origin Activation
Menulog Teams Up With Footy Legend Sailor To Do Mundane Things At Home During State of Origin
On 21 June, during game two of Australia’s State of Origin rugby league series, Menulog rolled out a set of ads featuring footy legend Wendell Sailor – aka Big Dell – doing mundane things at home. The campaign for the Australian and New Zealand online food and beverage ordering app and delivery service platform,… Continue reading Menulog Teams Up With Footy Legend Sailor To Do Mundane Things At Home During State of Origin
Sydney Swans Sponsor Furphy Beer Creates Ltd Edition Glass Boot For Buddy Franklin’s 1000th Goal
Sydney Swans official beer partner Furphy Beer teamed up with agencies Thinkerbell and Akcelo to create an ‘Un-buddy-believable’ glass boot to commemorate AFL star Lance ‘Buddy’ Franklin’s anticipated 1000th goal and to be given away as the grand prize in a social competition Furphy (owned by Lion) commissioned 10 of the limited edition glass… Continue reading Sydney Swans Sponsor Furphy Beer Creates Ltd Edition Glass Boot For Buddy Franklin’s 1000th Goal
Repco Celebrates Aussie Bathurst 1000 Race Sponsorship Via ‘Bringin’ the Bathurst’ Activation
Australian automotive engineering/retailer Repco brought high levels of octane to its inaugural activation marketing its new status as the official sponsor of The Bathurst 1000 through an integrated campaign called ‘Bringin’ The Bathurst’. Repco, whose name is an abbreviation of Replacement Parts Company and is best known across the country as a supplier and retailer for spare parts and motor accessories, has… Continue reading Repco Celebrates Aussie Bathurst 1000 Race Sponsorship Via ‘Bringin’ the Bathurst’ Activation
Aussie Tennis Star Kyrgios Challenges Athletes To Old El Paso’s Global ‘Slam Dunk #MessFreeChallenge’
Following the successful 2020 #MessFreeChallenge, General Mills brand Old El Paso again teamed up with Australian tennis star Nick Kyrgios (and his NK Foundation) for a 2021 iteration based around a basketball Slam Dunk viral challenge to demonstrate that its Tortilla Pockets deliver a mess-free Mexican experience and raise funds for Food Bank Australia. … Continue reading Aussie Tennis Star Kyrgios Challenges Athletes To Old El Paso’s Global ‘Slam Dunk #MessFreeChallenge’
World No1 Barty Fronts Vegemite ‘Taste Like Australia’ To Leverage 2020 Australian Open
Ashleigh Barty, the WTA’s number one ranked player, spearheads Vegemite’s ‘Tastes Like Australia’ campaign to leverage to 2020 Australian open. The multi-channel campaign, developed by agency Thinkerbell, sees athlete ambassador Barty wear a Vegemite logo patch throughout the Australian summer tennis season and the AO tournament work was spearheaded by a hero digital and… Continue reading World No1 Barty Fronts Vegemite ‘Taste Like Australia’ To Leverage 2020 Australian Open
Australia v England Ashes Hostilities Spread Socially Via Marmite vs Vegemite Social Spat
August saw the Ashes rivalry between the Australian and English cricket teams, the longest running rivalry in international sport, cross over into the world of yeast extract spreads as Marmite went to bat against Aussie rival Vegemite over breakfast supremacy. The titanic spread ‘spoof’ struggle started ahead of the Ashes when UK brand Marmite… Continue reading Australia v England Ashes Hostilities Spread Socially Via Marmite vs Vegemite Social Spat
