Leveraging the start of the UEFA Champions League 2023/24 knockout stages, UCL partner Lay’s teamed up with ambassadors and football legends David Beckham and Thierry Henry for a long-form, in-stadium shot spot filmed during a match called ‘Chip Cam’ Rolling out from 22 February, the spot – the latest content in the Frito-Lay brand’s ongoing… Continue reading Lay’s, Beckham & Henry Use ‘Chip Cam’ To Create Live UCL Ad In-Stadium, In-Game
Tag: Thierry Henry
Messi & Henry Front ‘No Lays, No Game’ UEFA Champions League Round Of 16 Activation
PepsiCo leveraged its UEFA partnership with a campaign from its Frito-Lay brand Lay’s leveraging the last-16 round of the Champions League (UCL) with a Lionel Messi led commercial extending the chip brand’s ‘No Lay’s, No Game’ global campaign. Dropping on 2 March and developed by creative agency Slap Global, the Messi spot sees the… Continue reading Messi & Henry Front ‘No Lays, No Game’ UEFA Champions League Round Of 16 Activation
Legends Offer Comic Spin On Classic Xmas Themes In Sports Direct ‘Give Me Football’ Campaign
Ambassadors Eric Cantona, Mason Mount and Thierry Henry are amongst the footballers fronting Sports Direct’s ‘Give Me Football’ Christmas campaign which sees some of soccer’s biggest names star in a series of spin-off spots that seek to subvert the traditional UK Christmas ad arms race. The campaign, created by COPA90 and helmed by Pulse… Continue reading Legends Offer Comic Spin On Classic Xmas Themes In Sports Direct ‘Give Me Football’ Campaign
Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign
The start of May saw UEFA Champions League partner Heineken unveil a new TV, digital and social campaign celebrating female soccer fans and addressing gender bias across the sport. Spanning a series of ads and a web hub, the Dutch brewer’s ‘Cheers To All Fans’ campaign kicks off its new programme to tackle gender discrimination… Continue reading Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign
Heineken Activates UEFA/W-Series Women’s Sport Sponsorships Via ‘3 More Reasons to Cheer’ Campaign
Heineken launched a joint women’s sport sponsorship initiative spanning football and motorsport in late August in the form of an integrated campaign called ‘Three More Reasons To Cheer’. Leveraging its new partnerships with the UEFA Women’s Champions League, UEFA Women’s EURO 2022 and 2025 tournaments and the single-seater W Series – which expand the… Continue reading Heineken Activates UEFA/W-Series Women’s Sport Sponsorships Via ‘3 More Reasons to Cheer’ Campaign
Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign
14 May saw Heineken launch a global campaign leveraging its UEFA EURO 2020 partnership called ‘Enjoy the Rivalry’ which brings to life the football fact that the game is more fun with fan rivalries and encourages supporters to watch the tournament alongside their rivals. The through-the-line initiative, which was created by Publicis WW and… Continue reading Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign
English Premier League & Partner Avery Dennison Unveil Tech-Enabled ‘Hall Of Fame’ Shirt
The Premier League teamed up with sportswear branding and labelling manufacturer Avery Dennison to launch the specially-designed EPL shirt for its new Hall of Fame. The Hall of Fame was unveiled in the second half of April with the induction of its first two members – Thierry Henry and Alan Shearer – who paired… Continue reading English Premier League & Partner Avery Dennison Unveil Tech-Enabled ‘Hall Of Fame’ Shirt
Heineken Reactivates UEFA CL Partnership With Integrated Campaign led By ‘The Wait Is Over’ Spot
As the UEFA Champions League finally returns after its COVID-19 enforced break, the tournament’s official beer Heineken has celebrated the restart with an integrated, multi-phase campaign spanning ambient, experiential, TV, social and giveaways which was spearheaded by a spot called ‘The Wait Is Over’. The hero piece of creative is a tribute to fan… Continue reading Heineken Reactivates UEFA CL Partnership With Integrated Campaign led By ‘The Wait Is Over’ Spot
Cadbury Leverages Premier League Kick-Off With Henry Fronted ‘Match & Win’ Promotion
A week ahead of the new football season, UK confectionery giant Cadbury launched a campaign supporting the return of its ‘Match & Win’ Premier League promotion. Launched in early August and fronted by former France and Arsenal legend Thierry Henry, the initiative was developed in partnership with creative agency Elvis. The campaign highlights… Continue reading Cadbury Leverages Premier League Kick-Off With Henry Fronted ‘Match & Win’ Promotion
Renault UK Reunites With Thierry Henry For New Season Sky Sports ‘Va Va Voom’ 2018/19 Idents
After a long break, Renault has once again teamed up with former pitchman Thierry Henry for a reprisal of their famous catchphrase in new campaign revolving around a series of Sky Sports idents. The France and Arsenal legend has returned as an athlete ambassador for the auto brand to bring back some ‘Va Va Voom’… Continue reading Renault UK Reunites With Thierry Henry For New Season Sky Sports ‘Va Va Voom’ 2018/19 Idents
Sky’s Titi-Led Premier League ‘Greatest Moments’ 15/16 Season Promo
A carefully crafted ‘Greatest Moments’ Sky Sports commercial sees Thierry Henry takes football fans on a journey through Premier League history in the broadcaster’s new 2015/16 season promotional campaign. Viewers can relive the league’s highlights through a neatly edited spot that uses 23 years of archive of football footage as Henry aims to demonstrate… Continue reading Sky’s Titi-Led Premier League ‘Greatest Moments’ 15/16 Season Promo
Puma’s #PoweredByFans Arsenal Kit Reveal Blends Live Event & Digital Launch
Puma celebrates its launch campaign for Arsenal’s new 2015-16 home kit with a 15 June campaign ‘#PoweredByFans – #Forever Arsenal’ led by both a short online film and a live event at the Emirates. The short film, posted online at Puma’s website (www.puma.com/arsenal) and screened at the Emirates stadium event, aims to celebrate the… Continue reading Puma’s #PoweredByFans Arsenal Kit Reveal Blends Live Event & Digital Launch
