Tag: The Jockey Club

Jockeycam & Coral Launch Coral Summer Festival Virtual Reality Experience At Sandown

In the final week of June, Coral teamed up with JockeyCam, The Jockey Club and Sandown Racecourse to promote its Coral Summer Festival title partnership through an innovative virtual reality experience offering racegoers a chance to experience what it is like to ride a racehorse over the course.   The VR activation, which takes place… Continue reading Jockeycam & Coral Launch Coral Summer Festival Virtual Reality Experience At Sandown

Actor Meaney Fronts Paddy Power’s ‘The Irish Are Coming’ Ahead Of 2020 Cheltenham Festival

Television and movie star Colm Meaney fronts bookie Paddy Power’s new campaign promoting its offering around and sponsorship of the 2020 Cheltenham Festival with a focus on the sporting rivalry between Ireland and England.   The comic campaign, which adopts the usual ‘close-to-the-edge’ paddy Power advertising approach, celebrates the ‘Green Army’ arrival in the West… Continue reading Actor Meaney Fronts Paddy Power’s ‘The Irish Are Coming’ Ahead Of 2020 Cheltenham Festival

Jockey Club & Movember Shower Strip Raises Testicular Cancer Awareness

The Jockey Club and three young jockeys – Charlie Bishop (25), Oisin Murphy (23) and Tom Marquand (21) – teamed up with the Movember Foundation to raise awareness of Testicular Cancer Awareness Month and the QIPCO British Champion Series.   The trio of jockeys – who number among horse racing’s brightest stars – stripped off… Continue reading Jockey Club & Movember Shower Strip Raises Testicular Cancer Awareness

Jockey Club Champions Grand National With A Comic That Turns Horses Into Marvel Superheroes

The week ahead of the 2019 Randox Health Grand National, The Jockey Club saddled up with Marvel to create the world’s first comic book showcasing British racehorses as superheroes.   The initiative was designed to boost the profile of racing’s biggest stars ahead of the sport’s annual Aintree showcase and among the star steeds given… Continue reading Jockey Club Champions Grand National With A Comic That Turns Horses Into Marvel Superheroes

Cheltenham Festival 2017 > Can ITV / Jockey Club / Sponsors / Bookies Link Record Crowds To TV Audiences & Betting?

It’s by far the biggest annual event in the jump racing calendar – a blockbuster property that outshines everything else the sport has to offer in betting revenue, ticket sales, TV viewers and commercial partnerships – but a quick glance at some of the 2017 meeting’s marketing raises questions about just who the target audience… Continue reading Cheltenham Festival 2017 > Can ITV / Jockey Club / Sponsors / Bookies Link Record Crowds To TV Audiences & Betting?

Ahead Of The Cheltenham Festival, The Jockey Club Rolls Out ‘Love The Jumps’ Short Film Series

Ahead of jump racing’s crown jewel, the Cheltenham Festival, the Jockey Club is rolling out a campaign called ‘Love The Jumps’ that is built around a set of mini documentaries that go behind the scenes at top training yards.   The initiative, which has been developed in association with production company Friday, runs primarily across… Continue reading Ahead Of The Cheltenham Festival, The Jockey Club Rolls Out ‘Love The Jumps’ Short Film Series

Betfair & Victoria Pendleton Tackle Cheltenham In ‘Switching Saddles’ PR Extravaganza

When Betfair looked to beat its competitors last year, its agency Pitch came up with a year-long campaign which challenged Olympic cyclist champion Victoria Pendleton to abandon the bike and sit in the horse saddle.   The results?   A compelling and competitive race at the festival, an award winning campaign and an impressive 49% increase in Betfair customers as… Continue reading Betfair & Victoria Pendleton Tackle Cheltenham In ‘Switching Saddles’ PR Extravaganza