

08/08/2023
Heinz Beanz ‘England’s Secret Weapon Is Unbeanlievable’ Led By Lioness Ambassador Bethany England
A July UK outdoor campaign from Heinz leveraged the FIFA 2023 Women’s World Cup by positioning brand ambassador and Lioness striker Bethany England as ‘England’s Secret Weapon’ and claims >>
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28/07/2023
CALM Spotlights ‘Unseen Signals’ In Powerful Mental Health Campaign Featuring Lioness Fran Kirby
Campaign Against Living Miserably (CALM) leveraged the FIFA 2023 World Cup and spiking interest around the England National Women’s Team through a national campaign called ‘Unseen Signals’ tackling the >>
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26/07/2023
Xero Activates FIFA Women’s World Cup & FA/Lionesses Tie-Ups Via ‘Dream Bigger’
Xero leveraged its sponsorship of the FIFA 2023 Women’s World Cup and The Football Association’s Lionesses via an integrated ‘Dream Bigger’ UK campaign built around the idea that whether >>
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15/11/2022
Lucozade Sport Launches ‘The Very Unofficial England-ish Football Supporter’s Jumper’
For the first time ever, the 2022 FIFA World Cup is taking place in the Winter and so Lucozade Sport leveraged spiking soccer excitement by mixing football and the >>
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11/08/2022
M&S Food Launches ‘SPARKS’ Card & App ‘Eat Well’ Competition Fronted By Ian Wright & Leveraging Home Nations Football Tie-Ups
At the start of August, England Football partner M&S Food launched a ‘SPARKS’ competition offering money can’t buy prizes for customers, school soccer teams and grassroots football clubs: including >>
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04/08/2022
Twitter Leverages Lionesses At UEFA Women’s Euro 2022 Via ‘Share Your Roar Tweet Scarves’
Microblogging and social networking service Twitter leveraged UEFA Women’s Euro 2022 by turning tweets support England Football’s women’s team, the tournament host, into messages on a series of limited-edition >>
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