The athlete ambassador and Australian Open (AO) linked partnership between Kia and the Rafa Nadal Foundation (RNF) aims to make tennis more accessible for the next generation of players and January 2023 saw the car company launch a fresh iteration of its Kia Clubhouse program called ‘Kia Clubhouse’. Developed with passions agency M&C Saatchi… Continue reading Kia Leverages AO & Rafa Nadal Foundation Tie-Ups With Kia Clubhouse: Melbourne’
Tag: Tennis Australia
Kia Wave, EV6 GT & Nadal Game Front Kia Activation Celebrating 22-Yr Aussie Open Partnership
Kia Corporation, which announced an extension to its long-term partnership with the Australian Open (AO) and Tennis Australia until 2028 in January, put the on-site ‘Kia Wave’ installation at the heart of an AO23 tournament marketing programme which spans on-site branding, initiatives with ambassador Rafa Nadal, immersive gaming, digital content, a vehicle fleet and a… Continue reading Kia Wave, EV6 GT & Nadal Game Front Kia Activation Celebrating 22-Yr Aussie Open Partnership
Life-Space ‘Connection At Play’ Campaign Activates Australian Open Sponsorship
To leverage its new partnership with the Australian Open (AO), probiotic and gut specialist brand Life-Space launched a campaign in late December 2022 titled ‘Connection At Play’ The integrated campaign, developed in harness with agency Wunderman Thompson, showcased the connection between the health of the gut and the rest of the body. The… Continue reading Life-Space ‘Connection At Play’ Campaign Activates Australian Open Sponsorship
Tennis Australia’s ‘’The United Cup’ Campaign Asks Fans To ‘See The Game’ Not The Gender
Ahead of the 2023 Australian Open, rights holder and national governing body Tennis Australia teamed up with the ATP and the WTA to host and promote the inaugural United Cup – a world-first mixed tennis tournament – through an integrated campaign titled ‘See The Game’. The tournament saw many of the biggest names from… Continue reading Tennis Australia’s ‘’The United Cup’ Campaign Asks Fans To ‘See The Game’ Not The Gender
Polo Ralph Lauren Activates Official Outfitter Of The Australian Open Status Via Multi-Channel Programme
Through January 2022 US fashion brand Ralph Lauren promoted its Polo Ralph Lauren brand and Australian Open 2022 collection through an integrated marketing campaign spanning video, athlete ambassador events, and exhibition matches, tennis clinics, on-site activity, pop-ups and social media content. For the 2022 tournament, the company launched a commemorative co-branded Ralph Lauren Australian… Continue reading Polo Ralph Lauren Activates Official Outfitter Of The Australian Open Status Via Multi-Channel Programme
Uber Eats Activates Australian Open 2022 With Tennis Star Fronted Spots That Invite Viewers To Choose The Ending
Uber Eats activated its Australian Open partnership to target Aussie tennis fans in an integrated ‘More Choice / More Than Food Delivery’ campaign titled ‘This Calls For’ which was fronted by former tennis star-turned-commentator Todd Woodbridge, current Aussie men’s star Nick Kyrgios and world number one Ash Barty and which was led by TV ads… Continue reading Uber Eats Activates Australian Open 2022 With Tennis Star Fronted Spots That Invite Viewers To Choose The Ending
Tennis Australia Enhances Digital Tournament Experience Via The Virtual ‘AO Decentraland’
In what Tennis Australia describes as a Grand Slam first, the virtual Australian Open (AO) in Decentraland offers a multi-faceted virtual tournament experience which spans walking through a digital Melbourne Park precinct and entering the Rod Laver Area to watch some tennis, to hanging out at the Beach Club or in the Kids Zone and… Continue reading Tennis Australia Enhances Digital Tournament Experience Via The Virtual ‘AO Decentraland’
Australian Open ‘ANZ Commemorative Coin Collection’ Launched By Champ Alcott & ANZ Tennis Hots Shots
ANZ ambassador and ‘golden slam’ wheelchair tennis champion Dylan Alcott fronted the reveal campaign for the Australian Open 2022 commemorative coin featuring Margret Molesworth (the inaugural winner of the women’s singles of the Australasian Championship in 1922) and celebrating 100 years of women’s competition. The commemorative coins features an engraving of Molesworth engraved on the ‘heads’ side of the… Continue reading Australian Open ‘ANZ Commemorative Coin Collection’ Launched By Champ Alcott & ANZ Tennis Hots Shots
Rolex Activates Australian Open Partnership Via Tennis Spot, Digital Content & Ambassadors Promoting Oyster Perpetual
In mid-January Rolex activated its Australian Open sponsorship through an integrated campaign spearheaded by a hero spot and supported by social content, on-court branding and event hospitality which reinforced the brand’s ‘excellence’ positioning and promoted the Oyster Perpetual. The ‘Rolex and the Australian Open’ spot spanned TV and the brand’s online platforms and debuted… Continue reading Rolex Activates Australian Open Partnership Via Tennis Spot, Digital Content & Ambassadors Promoting Oyster Perpetual
Tennis Australia Launches Australian Open Sonic Brand Anthem & Audio Logo At 202 Tournament
Tennis Australia paired up with Resonance Sonic Branding to create a fresh audio identity for the 2022 Australian Open (AO) which included a brand anthem and audio logo and which is used across all property owner tournament marketing as well as live at the Melbourne Park venue. Launched at the start of the 2022… Continue reading Tennis Australia Launches Australian Open Sonic Brand Anthem & Audio Logo At 202 Tournament
TMGM Activates AO22 With New ‘Max’ Led Tennis Themed Advertising & Event Activations
CFD broker TMGM leveraged its rights as the Official Online Trading Platform of the Australian Open for a multi-channel 2022 tournament activation based around a series of commercials featuring the new brand mascot Max and seeking to further boost brand awareness. Launched on 7 January, as Tennis Australia and the whole tennis world geared… Continue reading TMGM Activates AO22 With New ‘Max’ Led Tennis Themed Advertising & Event Activations
Australian Open Enters Metaverse With Electronic Line Calling Linked ‘Art Ball NFT Collection’
Ahead of the start of the 2022 tournament, the Australian Open (AO) entered the metaverse by launching 6,776 ‘AO Art Ball’ NFTs – enabling fans and collectors to purchase a virtual piece of an AO tennis court surface. The digital minting of the ‘AO Art Ball’ collection linked the NFTs to live match data… Continue reading Australian Open Enters Metaverse With Electronic Line Calling Linked ‘Art Ball NFT Collection’
