Inspiring Sports Marketing
Jan 21, 2022
Jacob’s Creek ‘Calling Stumps On Beer’ In New Campaign Featuring Brett Lee Via Flare
As Australia’s victorious cricketing summer peaked with a comprehensive Ashes victory, Aussie wine brand Jacob’s Creek rolled out a cheeky marketing campaign, to ‘Call Stumps on Beer’ encouraging Aussies >>
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Jan 19, 2022
TMGM Activates AO22 With New ‘Max’ Led Tennis Themed Advertising & Event Activations
CFD broker TMGM leveraged its rights as the Official Online Trading Platform of the Australian Open for a multi-channel 2022 tournament activation based around a series of commercials featuring >>
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Jan 18, 2022
PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign
Leveraging its NFL partnership rights ahead of Super Bowl 56, food and drink giant PepsiCo rolled out an integrated campaign called ‘Road To Super Bowl LVI’ promoting a range >>
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Jan 18, 2022
Anytime Fitness Leverages New Year Fitness Spike Via ‘Any Body, Any Time’ Australian Campaign
Gym outfit Anytime Fitness launched an integrated January marketing campaign in Australia to promote the brand as ‘the most welcoming and inclusive gym’ for all Australians regardless of body >>
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Jan 17, 2022
Lay’s Celebrates Football Fandom With ‘Golden Grounds’ NFL Stadium Soil Grown Chip Campaign
PepsiCo snack brand Frito-Lay activated its league partnership in the lead up to the 2022 Super Bowl with the release of a range of Lay’s chips/crisps which leverages its >>
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Jan 14, 2022
Budweiser Canada Teams Up With Hockey Diversity Alliance For #TapeOutHate Campaign
An early January campaign from Budweiser Canada in partnership with the Hockey Diversity Alliance (HAD) and called #TapeOutHate features NHL players of colour speaking candidly about their experience of racism >>
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Jan 12, 2022
Tennis Legend Boris Becker Becomes A ‘Match Master’ In ‘Match Dich Locker’ Campaign
As tennis interest spikes around the Australian Open, German legend Boris Becker – who won the first of his six Grand Slam singles titles at the tender age of >>
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Dec 15, 2021
Bajaj Allianz General Insurance & Rani Rampal Launch #Care4Hockey Campaign With Hockey Citizen Group
Bajaj Allianz General Insurance launched a ‘#Care4Hockey’ campaign on 9 December with integrated creative fronted by India’s women’s hockey captain Rani Rampal which seeks to boost national recognition for >>
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Dec 13, 2021
MS Dhoni Fronts Star Sports ‘Jo Bhidega Woh Badhega’ Campaign Promoting Its PKL Season 8 Coverage
Star Sports teamed up with Indian cricket legend MS Dhoni for a December campaign promoting the Vivo Pro Kabaddi League (PKL) Season 8 called ‘Jo Bhidega Woh Badhega’ (which >>
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