Google Cloud, the official data analytics partner of the England Team, activated its partnership with The Football Association (The FA) as the Lionesses host UEFA Euro 2022 through a two stage data led campaign including both ‘Quality Touch’ and ‘Pride Dream Team’. Google Cloud worked with agency Forever Beta, WING London and a trio… Continue reading Google Cloud Links Pride & Lionesses In Euro 2022 ‘Quality Touch’ & ‘Pride Dream Team’ Activations
Tag: Tech
Overcome – Siemens & FC Bayern
For the 2021/22 season, Siemens leveraged its FC Bayern partnership through a socially responsible video series called #Overcome which saw a team of seven celebrity ambassadors share their own stories about the biggest challenges of their lives and how they overcame them (spanning contemporary social topics) in order to inspire viewers and fans not to… Continue reading Overcome – Siemens & FC Bayern
NFL Sponsor Snapchat Stratagem > From New Season Kick-Off To Super Bowl 52
The start of the new football season sees several sponsors favour Snapchat led activation. From Tostitos ‘Lucky Bags’, through Pepsi’s ‘They Win, You Score’, to Bud Light’s ‘Custom Cans’ campaign, Snapchat campaigns abound. These are just three examples of sponsors running variations of the same social media leverage tactic: linking NFL-customised packaging to… Continue reading NFL Sponsor Snapchat Stratagem > From New Season Kick-Off To Super Bowl 52
HTC Short Form Film ‘Vines’ Activate UEFA 2015 CL Final
HTC, the official sponsor of both UEFA’s Champions League and Europa League, ran a series of low latency short form film animations to commemorate the final of this year’s Champions League Final. The series of Vines promoted not just the telco’s tournament rights, but also its limited edition, 24-carat gold HTC One M9 handset… Continue reading HTC Short Form Film ‘Vines’ Activate UEFA 2015 CL Final
