22/09/2023
ESPN has reimagined its iconic Monday Night Football theme tune in September to provide a fresh sonic approach to the new 2023/24 NFL season in the form of a >>
20/07/2023
In June and July, gamers and football fans got their first look at EA Sports FC 24 – the world’s biggest sports game formerly known as FIFA – through >>
14/06/2023
In Spring/Summer 2023 Brazilian beer Brahma, a brand with a strong soccer heritage, teamed up with the country’s football stakeholders and the local Ukrainian community (the largest in Latin >>
13/02/2023
A baseball team piggybacked the NFL’s Big Game when the New York Mets rolled out a regional Super Bowl spot in the New York Tri-State area to boost ticket >>
23/01/2023
Independent running brand Tracksmith sought to honour the amateur spirit upon which the sport was founded and champion what it calls the ‘Running Class’ – non-professional, competitive runners dedicated to the >>
20/05/2022
Mid May saw the partnership between ECB and sportswear brand Castore co-launch the new 2022 Official England Cricket One Day International (ODI) Kit and collection through a player-fronted campaign >>
17/05/2022
Pepsi MAX, in tandem with partner UEFA, rolled out an early May digital-first promotional campaign revealing GRAMMY Award-nominated, multi-platinum selling chart-topping singer/songwriter Camila Cabello as the headline act for >>
09/05/2022
Michelob Ultra paired up with and ESPN for an initiative which pits John McEnroe against his toughest opponent ever – himself – in a (retired) athlete versus Artificial Intelligence >>
04/03/2022
A February 2022 football-led campaign from snack brand Lay’s saw PSG and Argentina attacker Leo Messi and Dutch women’s football star Lieke Martens introduce fans to its new, limited-edition >>
03/03/2022
Pepsi Max leverages its football partnerships to coincide with the next round of the UEFA Champions League through a new campaign called ‘Play To Inspire’ which celebrates the ‘changemakers >>
Inspiring Sports Marketing
