In June and July, gamers and football fans got their first look at EA Sports FC 24 – the world’s biggest sports game formerly known as FIFA – through a multi-faceted launch campaign that included a big-budget launch event in Amsterdam, a ‘Haa-Land’ campaign focusing on Norwegian cover star and Manchester City FC striker Erling… Continue reading EA FC24 Gameplay Launch Spans Event, Teaser, Trailer, Tie-Ups & ‘Welcome To Haa-Land’ Ad
Tag: Teaser
Brazil’s Brahma Teams Up With Ukrainian Community To Keep FC Mariupol Playing in ‘The Exiled Team’
In Spring/Summer 2023 Brazilian beer Brahma, a brand with a strong soccer heritage, teamed up with the country’s football stakeholders and the local Ukrainian community (the largest in Latin America) to keep the relocated FC Mariupol playing and champion the club’s story via the #FCMariupolLives ‘The Exiled Team’ campaign by agency Africa and Who Are… Continue reading Brazil’s Brahma Teams Up With Ukrainian Community To Keep FC Mariupol Playing in ‘The Exiled Team’
New York Mets Stars Staff Call Centre For Ticket Sales Campaign On Super Bowl Sunday
A baseball team piggybacked the NFL’s Big Game when the New York Mets rolled out a regional Super Bowl spot in the New York Tri-State area to boost ticket sales for the 2023 MLB season. The comic campaign featured a line-up up Mets stars – including Pete Alonso, Edwin Diaz, Luis Guillorme, Francisco Lindor,… Continue reading New York Mets Stars Staff Call Centre For Ticket Sales Campaign On Super Bowl Sunday
Tracksmith Champions Competitive Amateur Runners In 84-Min ‘Church Of The Long Run’ Film
Independent running brand Tracksmith sought to honour the amateur spirit upon which the sport was founded and champion what it calls the ‘Running Class’ – non-professional, competitive runners dedicated to the pursuit of personal excellence – through a long form film called ‘Church Of the Long Run’. The 84-minute video, helmed by regular brand collaborator and… Continue reading Tracksmith Champions Competitive Amateur Runners In 84-Min ‘Church Of The Long Run’ Film
Castore Unveil New England Cricket ODI Kit & Collection Via ‘Disruption By Design’ Campaign
Mid May saw the partnership between ECB and sportswear brand Castore co-launch the new 2022 Official England Cricket One Day International (ODI) Kit and collection through a player-fronted campaign called ‘Disruption By Design’. The fresh collection, designed by Castore in collaboration with a team England cricket stars – including Joe Root and Jos Buttler… Continue reading Castore Unveil New England Cricket ODI Kit & Collection Via ‘Disruption By Design’ Campaign
Pepsi Max Promotes Camila Cabello’s Starring Role In UEFA Champions League Final Opening Ceremony
Pepsi MAX, in tandem with partner UEFA, rolled out an early May digital-first promotional campaign revealing GRAMMY Award-nominated, multi-platinum selling chart-topping singer/songwriter Camila Cabello as the headline act for the 2022 UEFA Champions League Final Opening Ceremony presented by Pepsi MAX. Now in its sixth year, the final match in the world’s most watched… Continue reading Pepsi Max Promotes Camila Cabello’s Starring Role In UEFA Champions League Final Opening Ceremony
Michelob Ultra & ESPN Serve Up Hybrid ‘McEnroe V McEnroe’ Virtual Tennis Match
Michelob Ultra paired up with and ESPN for an initiative which pits John McEnroe against his toughest opponent ever – himself – in a (retired) athlete versus Artificial Intelligence (AI) tennis match. The Anheuser-Busch InBev brand’s project, which continues the brand’s ongoing sports marketing approach built around happiness and positive participation, highlights the career… Continue reading Michelob Ultra & ESPN Serve Up Hybrid ‘McEnroe V McEnroe’ Virtual Tennis Match
Messi & Martens Front Lay’s Limited Edition GOAT Cheese Flavour ‘Grab The Moment’ Campaign
A February 2022 football-led campaign from snack brand Lay’s saw PSG and Argentina attacker Leo Messi and Dutch women’s football star Lieke Martens introduce fans to its new, limited-edition Lay’s GOAT Cheese Flavour Series. The activation, created by agency Pangolin, is the latest iteration of Lay’s annual global football campaign which leverages the brand’s… Continue reading Messi & Martens Front Lay’s Limited Edition GOAT Cheese Flavour ‘Grab The Moment’ Campaign
High-Energy ‘Play To Inspire’ Campaign Launched By Pepsi Max To Leverage Football Partnerships
Pepsi Max leverages its football partnerships to coincide with the next round of the UEFA Champions League through a new campaign called ‘Play To Inspire’ which celebrates the ‘changemakers driving the future of football both on and off the pitch. Led by footballers and supported by stars from music, art, fashion and entertainment, the… Continue reading High-Energy ‘Play To Inspire’ Campaign Launched By Pepsi Max To Leverage Football Partnerships
Arsenal FC Launches Regional Partnership Campaign With Indian EdTech Outfit Extramarks
Arsenal FC teamed up with Indian EdTech Extramarks, a global provider digital learning solutions, for a regional strategic partnership that sees the brand become the club’s exclusive official learning partner in India, South Africa, Indonesia and the Middle East. The multi-year deal enables Extramark to combine football and education in order to further drive… Continue reading Arsenal FC Launches Regional Partnership Campaign With Indian EdTech Outfit Extramarks
Oikos Activates NFL Tie-Up With ‘Strong’ Super Bowl Spot Starring Deion & Shedeur Sanders
Danone-owned Greek yogurt brand Oikos leveraged its partnership with the NFL through the online tease and pre-release of itsBig Game commercial starring NFL Hall of Famer turned college coach Deion Sanders and his son and current Jackson State quarterback Shedeur Sanders. The tongue-in-cheek campaign idea is that on the field the Super Bowl is… Continue reading Oikos Activates NFL Tie-Up With ‘Strong’ Super Bowl Spot Starring Deion & Shedeur Sanders
Hellmann’s Returns To Big Game With Jerod Mayo & Terry Tate (Reebok’s ‘Office Linebacker’)
Hellmann’s teased its return to the Super Bowl commercial game by paring up with another ‘mayo’ in the form of former New England Patriots linebacker and now coach Jerod Mayo as well as comedian Pete Davidson for a social spot which is part of a wider effort to get viewers to ‘make taste, not waste’… Continue reading Hellmann’s Returns To Big Game With Jerod Mayo & Terry Tate (Reebok’s ‘Office Linebacker’)
