The New Year saw the National Hockey League (NHL) team up with official partner Pepsi for a free-to-play weekly pick ‘em game called ‘The Pepsi Zero Sugar NHL Goalie Challenge’ hubbed on a bespoke website. The game’s digital home, which is refreshed in real-time, features all NHL starting goalies for the games each Tuesday as well as their relevant… Continue reading League & Sponsor Launch ‘The Pepsi Zero Sugar NHL Goalie Challenge’ Weekly Pick ‘Em Game
Tag: Teams
NTT IndyCar Series Launches Latest ‘Defy Every’ Campaign Ahead Of New Season
In late February, ahead of this week’s opening round of the 2022 season in St Petersburg, the NTT IndyCar Series launched the latest iteration of its ‘Defy Everything’ brand campaign. Led by a hero spot which acts as a bold rallying cry for the series, the teams and drivers as they set out to… Continue reading NTT IndyCar Series Launches Latest ‘Defy Every’ Campaign Ahead Of New Season
Sport Shows Social Support For George Floyd/BLM Protests, But Can This Contribute To Real Change?
In recent days organisations across the sporting landscape – from sportswear brands and sponsors, to governing bodies, leagues, teams and players – have posted social content supporting the protests and taking a stand on racial injustice and police violence on a scale never seen before. Back in 2016 during Trump’s divisive election campaign most… Continue reading Sport Shows Social Support For George Floyd/BLM Protests, But Can This Contribute To Real Change?
Arizona’s Major Teams Collaborate On #AllAZ ‘All Of Us. All Together’ Emotional Rallying Cry
31 March saw the social media roll out of a video showing support and gratitude for all those keeping the state and the country running during the coronavirus outbreak created by all the major professional sports teams in Arizona: including the Cardinals (NFL), Coyotes (NHL), Diamondbacks (MLB), Phoenix Mercury (WNBA) and the Phoenix Suns (NBA).… Continue reading Arizona’s Major Teams Collaborate On #AllAZ ‘All Of Us. All Together’ Emotional Rallying Cry
NFL 2019/20 Schedule Release Results In A Stream Of Quirky, On-Trend Team Social Videos
With regular season ratings rising again, the NFL is back on top and with record engagement numbers for the 2019 Draft and avalanche of activations around next season’s schedule release perhaps it is genuinely becoming a bona fide year-round product. The regular season schedule release is one of the most anticipated days of the… Continue reading NFL 2019/20 Schedule Release Results In A Stream Of Quirky, On-Trend Team Social Videos
MLB & New Era Hype Team Rivalries As #CapsOn 2.0 Gets Fans Excited For Baseball’s Opening Day
It is Spring and that means it’s almost time for the return of baseball, so Major League Baseball (MLB) and official hat supplier New Era are teaming up again to get fans excited for the first day of the season with a revised #CapsOn campaign that encourages fans to wear their team hats and celebrate the… Continue reading MLB & New Era Hype Team Rivalries As #CapsOn 2.0 Gets Fans Excited For Baseball’s Opening Day
NASCAR’s Live ‘Hashtag 500’ Twitter Race Sees Daytona Fans Tweet Hashtags For Memorabilia
In February top US auto racing property NASCAR and one of its flagship events Daytona 500 teamed up to create a live social activation in the form of the first-ever ‘Hashtag 500’ – a Twitter race among fans that rewarded winners with memorabilia from the NASCAR Sprint Cup Series race. The campaign, developed by… Continue reading NASCAR’s Live ‘Hashtag 500’ Twitter Race Sees Daytona Fans Tweet Hashtags For Memorabilia
