Busch Light leveraged spiking early season NASCAR interest around the 64th running of the Daytona 500 with the official launch of a new female talent ‘Accelerate Her’ driver sponsorship program and campaign. Described as a first-of-its kind US programme, ‘Accelerate Her’ aims to pave the way for women drivers to make it to the… Continue reading Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme
Tag: Team Partner
Labatt’s On-Pack Snapcode Offers Penguins, Flyers, Sabres & Red Wings An AR Home Arena Experience
Labatt leveraged its team partnerships with four NHL sides by linking with Snapchat to turn cases of beer into NHL arenas. The activation mechanic invites consumers to scan the Snapcode on specially-marked packages with the Snapchat app (for iOS or Android) to unlock the bespoke branded lens. Using Snapchat’s bespoke marker tracking technology, the lens opens a virtual door on… Continue reading Labatt’s On-Pack Snapcode Offers Penguins, Flyers, Sabres & Red Wings An AR Home Arena Experience
Mazda Celebrates Tie Up With NZ Vodafone Warriors Via Challenger Spirit #BelieversInBetter
As the new NRL season kicks off, Mazda celebrates its new back of shirt sponsorship deal with the New Zealand Vodafone Warriors with a new synergy led campaign called #BelieversInBetter. Mazda, which has teamed up with the Auckland based team for the 2019 NRL season, worked with creative agency 99 on a campaign that… Continue reading Mazda Celebrates Tie Up With NZ Vodafone Warriors Via Challenger Spirit #BelieversInBetter
