IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot

Toyota Motor North America (TMNA) leveraged the NFL showpiece and Beijing 2022 through a 60-second Big Game commercial that shares an inspiring message of determination and spotlights the power of sport.   ‘Brothers’, which was co-created by Saatchi & Saatchi and Dentsu, features two real-life brothers – Brian McKeever (Global Team Toyota Athlete and Canada’s… Continue reading IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot

Molson’s ‘Maple Beerup’ Lets You Have Beer for Breakfast to Cheer on Team Canada during the Winter Olympics

With most of the Beijing 2022 finals and medal ceremonies scheduled to take place between 5am and 10am in Canada, beer giant Molson developed a breakfast-appropriate alternative to beer in the form of a bespoke line of beer-infused maple syrups.   Molson, the official beer of Team Canada since 2004, worked with Quebec-based syrup company… Continue reading Molson’s ‘Maple Beerup’ Lets You Have Beer for Breakfast to Cheer on Team Canada during the Winter Olympics

IGA Activates Team Canada Tie-Up By Fuelling ‘The Athlete’ For Success With Animated Spot & Recipes

Canadian supermarket brand IGA, a chain of independent grocers supplied by Sobeys (owned by Canadian grocery giant Empire) which franchises the name teamed up with agency Sid Lee to celebrates IGA’s sponsorship of Team Canada at the 2022 Beijing Olympics.   The activation is spearheaded by a hero film called ‘The Athlete’: an animated spot… Continue reading IGA Activates Team Canada Tie-Up By Fuelling ‘The Athlete’ For Success With Animated Spot & Recipes

Team Canada Launches Winter Version of ‘Glory From Anywhere’ Campaign Ahead Of Beijing 2022

In early January, ahead of February’s 2022 Winter Games, the Canadian Olympic Committee (COC) launched a Winter iteration of its ‘Glory From Anywhere’ Olympic campaign.   The campaign, which was developed in harness with Toronto-based creative agency Camp Jefferson and with Montreal’s K-72, kicked off on 10 January and ran across national television, print, digital… Continue reading Team Canada Launches Winter Version of ‘Glory From Anywhere’ Campaign Ahead Of Beijing 2022

Ryan Reynolds Fronts Air Canada’s Celebratory & Patriotic ‘Our Time’ Team Canada Activation

Canadian Olympic Committee partner Air Canada aims to take Olympic patriotism to new heights through a new campaign revolving around the ideals of inclusivity, diversity and cooperation.   This Canadian values-led campaign, activating the airline’s Team Canada partnership rights, levarages the 2018 Winter Olympic and Paralympics.   The creative, which sees Air Canada tap into… Continue reading Ryan Reynolds Fronts Air Canada’s Celebratory & Patriotic ‘Our Time’ Team Canada Activation

Team Canada’s ‘Ice In Our Veins’ Climate Contrast Campaign For Rio 2016 

The Canadian Olympic Committee has launched a campaign to drive pre-games excitement and generate support for Team Canada at Rio 2016 themed around the idea that country’s harsh weather and challenging terrain ensure its athletes are defiantly hardcore.   This may be an initiative promoting preparation for the Summer Olympics, but the ‘Ice In Our… Continue reading Team Canada’s ‘Ice In Our Veins’ Climate Contrast Campaign For Rio 2016 

Nike Canada #AllIceIsHomeIce Olympic Ice Hockey Ambush

To generate excitement and anticipation in Canada for the all important Winter Olympic ice hockey tournament, Nike rolled out an epic commercial to front its ‘All Ice Is Home Ice’ campaign.   The impressive creative combines with a powerful message as the campaign aims to connecting with Canadian customers by leveraging the one theme that… Continue reading Nike Canada #AllIceIsHomeIce Olympic Ice Hockey Ambush

Molsen Canadian’s Hockey Champs Mobile Wake Up Call

Now that the lockout is over, Molson Canadian (the official and exclusive beer brand of the NHL) is back running regular NHL activation such as its ‘Pro For A Day’ competition which offers fans a chance of a lifetime to experience the NHL hockey players lifestyle.   Simply by registering for the Molson Insider programme… Continue reading Molsen Canadian’s Hockey Champs Mobile Wake Up Call

Blogger Dangle Is Nike Canada Hockey Frontman

  Nike Canada has recruited a new brand ambassador, spokesperson and journalist – dubbed by the brand the ‘walking, talking Wikipedia of hockey’ – Steve Dangle will report on ice hockey for the giant sports brand across multiple social media channels   Described variously as ‘young’, ‘smart’, ‘energetic’, ‘opinionated’ and ‘unpredictable’’ – Steve Dangle is… Continue reading Blogger Dangle Is Nike Canada Hockey Frontman