Xero leveraged its sponsorship of the FIFA 2023 Women’s World Cup and The Football Association’s Lionesses via an integrated ‘Dream Bigger’ UK campaign built around the idea that whether you run a small business or play football everyone has big dreams. Xero has a strong presence in UK football: it is not only… Continue reading Xero Activates FIFA Women’s World Cup & FA/Lionesses Tie-Ups Via ‘Dream Bigger’
Tag: talkSPORT
TalkSPORT Unveils Giant Mural To Front ‘Wall-To-Wall’ Campaign Promoting Its FIFA Men’s World Cup Coverage
TalkSPORT, which holds a set of UK radio rights to the 2022 FIFA Men’s World Cup, sought to promote its ‘Wall-to-Wall’ coverage of the tournament by taking over a huge wall in Shoreditch (East London) and covered it in a 50ft mural. The commercial radio channel, which will broadcasting every game live and ‘cover… Continue reading TalkSPORT Unveils Giant Mural To Front ‘Wall-To-Wall’ Campaign Promoting Its FIFA Men’s World Cup Coverage
The Famous Grouse Leverages Lions Squad Announcement Via ‘The Spirit of Rugby’ Video Series
On 13 May, The Famous Grouse leveraged its partnership with The British & Irish Lions by kicking off the next instalment of its ongoing ‘The Spirit of Rugby’ campaign with co-created content by RugbyPass, Wireless Group and News UK. The whisky brand activation, which was strategised by agency Zenith, was spearheaded by a digital… Continue reading The Famous Grouse Leverages Lions Squad Announcement Via ‘The Spirit of Rugby’ Video Series
Just Eat Activates TalkSPORT Premier League Sponsorship Via ‘Football, Food, Living The Dream’ Radio Campaign
Just Eat further solidified its connection to football by signing a sponsorship deal to partner TalkSPORT’s Premier League coverage for the 2018/19 season and activating the alliance via a radio campaign. The objective of the initiative – which runs under the tagline ‘Football, Food, Living The Dream. Just Eat’ – is to get club fans ordering… Continue reading Just Eat Activates TalkSPORT Premier League Sponsorship Via ‘Football, Food, Living The Dream’ Radio Campaign
Just Eat And John Barnes ‘Put It On A Plate’ Promotes World Cup Takeaways
On 7 June Just Eat launched a summer of soccer social campaign called ‘Put It On A Plate’ that aims to encourage UK footie fans to order takeaways during the World Cup. To celebrate Russia 2018 and to spoof the quaint British fad for dodgy memorabilia (think royal weddings etc), the online food order… Continue reading Just Eat And John Barnes ‘Put It On A Plate’ Promotes World Cup Takeaways
Vauxhall & talkSPORT Link On Perception Campaign
Vauxhall Commercial Vehicles (VCV) seamlessly integrated its messaging into talkSPORT’s sponsorship of the Premier League to build a close relationship with football fans could be fostered and alter its brand perception which lagged behind impressive sales figures. To raise awareness of the VCV range each model is assigned a unique on-air programming feature. These… Continue reading Vauxhall & talkSPORT Link On Perception Campaign
