Inspiring Sports Marketing
Jul 12, 2022
UEFA Partner Heineken Launches ‘The 12th Woman’ gender Equality Campaign To Leverage Euro 2022
UEFA Euro 2022 sponsor Heineken teamed up with comic Ellie Taylor, TV presenter AJ Odudu, former football manager Harry Redknapp and former soccer stars Karen Carney and Jermaine Jenas >>
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Jan 18, 2021
NBA ‘We Must Learn’ Starts Integrated Tribute To/Celebration Of Dr Martin Luther King
On 13 January, the NBA and the National Basketball Players Association launched a joint campaign celebrating the life of Dr Martin Luther King Jr ahead of his 18 January >>
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Jul 28, 2020
Bank Of America & Boys & Girls Clubs of America’s ‘Baseball Is Back, Let’s Rally’ MLB Cause Campaign
Bank Of America (BoA), the official bank of Major League Baseball, launched a new campaign heralding the start of professional baseball’s truncated 60-game season introducing its new ‘Let’s Rally’ >>
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Jan 27, 2020
World No1 Barty Fronts Vegemite ‘Taste Like Australia’ To Leverage 2020 Australian Open
Ashleigh Barty, the WTA’s number one ranked player, spearheads Vegemite’s ‘Tastes Like Australia’ campaign to leverage to 2020 Australian open. The multi-channel campaign, developed by agency Thinkerbell, sees >>
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Feb 16, 2015
Crowd Particpation Drives Tui’s ICC World Cup $1m One-Handed Catch Competition
New Zealand beer Tui is activating its ongoing Black Caps partnership and new ICC relationship at the World Cup 2015 with a $1m (NZ) fan prize for anyone in >>
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