On 15 March the WNBA unveiled a new season campaign called ‘Count It’ which saw the league work with Sylvian Labs and which spanned a new logo, a branded basketball and new uniforms as well as an integrated marketing campaign celebrating the league’s 25th anniversary season. Timed to leverage Women’s History Month and dedicated… Continue reading WNBA Unveils New Logo, Kit & ‘Count It’ Campaign To Celebrate 25th Anniversary Season
Tag: Sylvain Labs
‘Make Way’ Film Campaign Promotes The WNBA’s Optimistic Brand Refresh & Logo (& New AT&T Partnership)
The WNBA is getting a fresh look – a new logo, a new slogan and a new principal partnership with AT&T – to embrace the optimism of the women across the WNBA in building the next generation of fans. The league teamed up with innovation and design consultancy Sylvain Labs and began with a… Continue reading ‘Make Way’ Film Campaign Promotes The WNBA’s Optimistic Brand Refresh & Logo (& New AT&T Partnership)